Social media marketing applications News
March 02, 2018
Marketers interested in social selling need to weigh whether to use chatbots or deploy actual customer service agents. The decision depends on a number of variables.
February 19, 2017
Google and Facebook need to lead the way towards auditable algorithms before loss of trust destroys their advertising funded business models
February 19, 2016
Unitrends will recognize partners' social media activity and offer engagement options for nontraditional partner types, such as independent bloggers.
November 18, 2015
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
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A viral ad is an advertisement that achieves wide-spread reach because people who view it are inclined to share it among their social networks. Continue Reading
A brand ambassador is a champion of a company's products and services, though this person often isn't a company employee. Continue Reading
Marketers, take note: Predictive marketing analytics is changing the way you do your job. Continue Reading
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In this video Q&A, Pegasystems VP Jeff Nicholson discusses how large companies budget for AI pilots, choose clouds and figure out which customer service channels to support. Continue Reading
Channel company executives are finding some success with social media platforms, but report it takes time and effort to develop effective social media marketing plans. Continue Reading
Has your company's needs outpaced the abilities of your marketing platform? It may be time to make the jump to the Salesforce Marketing Cloud. Here's what to consider. Continue Reading
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Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale. Continue Reading
When it comes to social marketing strategy, what matters most is that you have one. Lena J. Weiner examines the best tips for formulating one. Continue Reading
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Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading