Social networks News

  • February 01, 2018 01 Feb'18

    Privacy lessons from the fitness fiasco

    Most of us already recognise that technology has the potential to wipe out our privacy, if checks and balances are not in place – or at least I hope we do! What’s scary then in the recent hoo-hah ...

  • January 30, 2018 30 Jan'18

    Facebook forges new nanosecond-variant unit of time

    Facebook doesn't usually make technical headlines unless the social site is being criticised over the implementation of its algorithm structure and questioned over whether it is unfairly promoting ...

  • January 23, 2018 23 Jan'18

    Salesforce Trailhead gets social boost for admins, developers

    Salesforce might not own LinkedIn, but it's creating a similar online social network of certified professionals via Trailhead, complete with vanity URLs and more detailed profiles.

  • October 13, 2017 13 Oct'17

    CTO Gerri Martin-Flickinger talks innovation at Starbucks

    Innovation at Starbucks is served up in many forms. EVP and CTO Gerri Martin-Flickinger breaks down the coffee giant's latest technology investments.

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  • Virtual communities of practice can foster project knowledge

    Enterprise social networks, virtual communities and lessons-learned processes are great ways for teams to share project management know-how and make it accessible in the future. Continue Reading

  • social CRM

    Social CRM, or social relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites, such as Twitter and Facebook. Continue Reading

  • owned

    Owned, in common slang, means decisively defeated, with the implication of domination and possession. The term is often used to describe the results of competition in sports and business. Continue Reading

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  • How analytics in marketing can transform organizations

    Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better. Continue Reading

  • AR, VR tech poised to revolutionize digital business management

    We've all seen footage of astronauts being trained for space travel in virtual environments, and many of us were sucked into the augmented world of Pokémon Go when it debuted over the summer. It's the business world's turn to catch up now. Companies are using AR and VR tech to boost productivity, allow remote collaboration and improve training. But questions remain as to whether these technologies will provide real digital business management value to companies. We try to help companies get out in front of the trend in this issue of CIO Decisions. That mission led us to talk to companies about their experiences implementing AR and VR technologies and their influence on digital business management. Elsewhere in this issue, representatives from the MIT Media Lab discuss whether autonomous machines can have morals, and the CIO of Oral Roberts University discusses how to overcome the "IKEA effect" on IT. Continue Reading

  • Social monitoring toolbox filled with empty outcomes

    In the ongoing battle to capture and retain customers, companies see social media as fertile and unlimited real estate where they can engage audiences, target marketing campaigns and build brand loyalty. While some social monitoring strategies focus on handling customer service issues, many companies now need to take a more strategic approach to gather vital business intelligence. Social media monitoring together with analytics can help create a clearer picture of a company's audience and activities by aggregating data from multiple social channels. Even though most companies recognize the importance of social media monitoring, few organizations have successfully implemented the tools necessary to turn a profit. More than half of respondents to a recent survey say that tying social activities to business outcomes continues to be a difficult undertaking.

    This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness. In the first feature, consultant Scott Robinson makes strong comparisons between election campaigns and marketing campaigns, focusing on lessons learned from Barack Obama's first presidential campaign that reached disengaged voters and boosted favorable voter turnout. In the second feature, writer Laura Aberle details the challenges companies face in tackling social media both outside and inside the enterprise, including engaging consumers across multiple channels and using social networking to improve collaboration among employees. And in the third feature, Robinson returns to examine why social monitoring tools with much promise have fallen short of expectations.

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