TechTarget program wins Best B2B award in Singapore
Big congratulations to Oracle and its advertising agency, ZenithOptimedia. Their TechTarget Pan Regional program was recently honored as the Best B2B Program at the 9th annual Singapore Media Awards (SMA). The campaign called Springboarding Oracle into the IT Hardware Space covered India, Australia-New Zealand and Southeast Asia. It relied on TechTarget’s proprietary activity-based targeting to identify and influence relevant researchers, as well as engage them on a custom-built resource center. We’re proud to have designed and executed this award-winning campaign, which is a real testament to our ability to help technology companies accelerate their progress across APAC through a centrally coordinated regional program.
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