The Advent of “Do Not Track” ?

April 6, 2011 may mark the beginning of a new way of doing business on the internet. California becomes the first State to introduce a bill that has the potential to radically change how and what information is collected about end-users – making marketing to them even harder,  California Senate Introduces Internet ‘Do Not Track’ Bill

This is also being taken up on a National level across bipartisan lines with Senators Kerry and McCain joining forces to send a message to online advertisers on being sensitive to the private data they collect.

The FTC is getting involved to “ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice.”

This is obviously a big issue for us on-line marketers to watch and see how it plays out. How would this affect your marketing efforts on-line?

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