Trends in Advertising Internationally
As we grow our media to cater even more to the international audience, I have begun to see trends in how specific cultures react to different types of online media. From a consumer standpoint, the UK has seen a significant jump in online advertising consumption overall. According to the UK Office of Communications, online is now worth three times the radio advertising market. From a B2B standpoint, clients have shared with me that UK users are drawn to podcasts. Have you seen the same trends?