Trends in Advertising Internationally

As we grow our media to cater even more to the international audience, I have begun to see trends in how specific cultures react to different types of online media.  From a consumer standpoint, the UK has seen a significant jump in online advertising consumption overall.  According to the UK Office of Communications, online is now worth three times the radio advertising market.  From a B2B standpoint, clients have shared with me that UK users are drawn to podcasts.  Have you seen the same trends?

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