Universal? Expansion

When expanding your offerings into new markets, there are many things that marketers must take into consideration. But what do you need to consider when you are expanding into a new universe? If you don’t yet know about Second Life, you soon will. Cutting-edge marketers are now beginning to look to Second Life as a new medium in which to engage with their prospects and/or user base. Brands such as Toyota have utilized Second Life to launch a virtual showroom where users can purchase both real-world and “virtual” Scions. And Reuters has even launched a Second Life news bureau. Currently, Business-to-business marketers are primarily using the medium as a means in which to hold events. These events are different than virtual tradeshows which have been around for some time, and if you are considering executing an event utilizing Second Life, there are a few things you need to know. This B-to-B article helps explain these considerations.

Is Second Life part of your 2007 plans? If so, we’d love to hear about it.

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