2013-14 Media Consumption Report: 6 Findings in 6(ish) Minutes [Video]

Chris Rudnick

Marketing Manager

Many of the posts on this blog have referenced our latest Media Consumption Report, Content essentials for technology buying teams worldwideto emphasize the changes in technology buyer research and purchasing behaviors. With so many findings and takeaways from this report, we decided to drill down into the 6 key findings from the report and try to speak about them in 6 minutes. As you will see, this proved to be very difficult given all of the in-depth information the report contains. See how close we came to describing the report’s findings in a short amount of time.

Looking for the complete report?

I encourage you download the full research brief or the APAC and European editions to get a complete perspective of the latest Media Consumption trends.

B2B marketing, content marketing, media consumption, media consumption research, research, targeting IT buyers, technology buying research, technology marketing

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