2013-14 Media Consumption Report: 6 Findings in 6(ish) Minutes [Video]
Many of the posts on this blog have referenced our latest Media Consumption Report, Content essentials for technology buying teams worldwide, to emphasize the changes in technology buyer research and purchasing behaviors. With so many findings and takeaways from this report, we decided to drill down into the 6 key findings from the report and try to speak about them in 6 minutes. As you will see, this proved to be very difficult given all of the in-depth information the report contains. See how close we came to describing the report’s findings in a short amount of time.