Video’s Effectiveness – survey results

This post is a follow-up to Marilou’s blog on the growing popularity of video content.  We just finished up an extensive research study on IT pros media use.  Our results show that, although a large majority of IT pros have not used video content yet (around 73%), those who have thought the content was as effective as webcasts and software downloads.  Here’s a gap anaylsis chart showing our findings.

 

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