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Improve GTM Strategy and Execution Continuously Leverage Market Experts More About Strategy & GTM Expertise

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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ABM/ABX

Enhance Target Account Lists Prioritize Target Account Lists Engage Target Accounts Build Up Your Own Audiences Uncover Buying Team Contacts Measure Success More About ABM/ABX

Tech Marketing

Enhance Your Contact Database Build Awareness Generate Better Leads Drive In-Person Event Attendance Deliver Better Webinars and Virtual Events Convert Website Visitors Enable Sales & Channel More About Tech Marketing

Partner Marketing

Strategy Services Content Services Demand Services Channel Marketing Partner Marketing Visionaries Community More About Partner Marketing

Marketing with and through Partners: The Power of Co-Marketing
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Tech Sales

Prioritize Outreach Reach the Right Prospects Improve Response Rates Access Live Projects Generate Meetings & Opps More About Tech Sales
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Strategy

Annual Research, Advisory & Intent Insights Custom Research & Consulting Strategy

Intent Data

Prospect-Level Intent Data Account-Level Intent Data Intent Data

Content

Custom Content Sponsorable Content Content

What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising Custom & Native Websites Awareness

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication Webinar Audience & Channel Modern BANT Leads Lead Generation Subscriptions Demand

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Intent Data for Sales Sales Content Sales

Accelerate Pipeline with TechTarget’s Confirmed Projects
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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

More About Strategy & GTM Expertise

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Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
Watch the Video

ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Build Up Your Own Audiences

Uncover Buying Team Contacts

Measure Success

More About ABM/ABX

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Build Up Your Own Audiences

Unique content channels that help you achieve long-term scalable yields from your target accounts
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Better Webinars and Virtual Events

Convert Website Visitors

Enable Sales & Channel

More About Tech Marketing

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Enhance Your Contact Database

Cleanse and append as needed.
Learn More

The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Better Webinars and Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Strategy Services

Content Services

Demand Services

Channel Marketing

Partner Marketing Visionaries Community

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Strategy Services

Expert guidance to inform joint GTM strategy and messaging
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Marketing with and through Partners: The Power of Co-Marketing
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Content Services

Compelling joint content for every stage of the buyer’s journey
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Developing and Activating Your Content Strategy With and Through Partners
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Demand Services

Access and influence active buyers to drive partner pipeline
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Guiding the IT Buying Journey: Strategies for Partner Marketing
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Channel Marketing

Recruit and enable channel partners to grow your ecosystem
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

Insights and best practices from the top Partner Marketers in B2B tech
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Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
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Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

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Strategy

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Prospect-Level Intent Data

Account-Level Intent Data

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Prospect-Level Intent Data

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Content

Custom Content

Sponsorable Content

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales

Sales Content

More About Sales

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Intent Data for Sales

The industry’s most powerful Account and Prospect-Level Intent™ data
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

View Our Products

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
Learn More

Build a Better Webinar: Creating a Promotion Plan
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Customers
Resources
Company
Product Demo

Resources
Webinars/Events
Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Webinars/Events

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

Partner Marketing Visionaries

Part of a series exploring how partner marketing professionals are pivoting quickly to achieve their goals despite a changed business environment.

Explore Partner Marketing Visionaries

Featuring

Joe Gabriel

Sr. Director, Global Partner Marketing, Qlik

Anita Covelli

VP, Strategic Partnerships & Portfolio Marketing, TechTarget

Latest sales & marketing thinking

See All Resources

How to Successfully Grow a Career in Partner Marketing

Partner Marketing

Webinars/Events

Let’s Connect at 6sense Breakthrough

Partner Marketing

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Partner Marketing

Sales and Marketing Alignment

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