Browse Definitions :


Aptent (pronounced AP-tehnt, compounded from 'application' and 'content') is the combination of computer program applications with textual and graphic content on the Internet. The term was used by Tim Miller in an article on the subject in The Industry Standard magazine. Aptent, Miller observes, is increasingly what makes Web enterprises successful since it blends the capabilities of the computer and networking with the Web's amazing capacity to amass content. Aptent is sometimes mostly programming, sometimes mostly content. Content is made available in new ways, arriving with programs that can interact with users, interpret and react to user behavior, send agents in search of content to be provided later, explode into more detailed content, allow users to develop their own content, and so forth. Advertisers and marketers, interested in ads and ideas that engage and involve, are also embracing aptent. Miller identifies some classes of aptent as:

Search engines and directories. The original aptent providers, Yahoo, Excite, Lycos, Infoseek, and others scour the Web's content and digest and index it so that users can access its millions of pages.

Communications aptent. E-mail and chat and discussion group sites and programming provide new ways for content to be created and exchanged. Important companies in communications aptent are Hotmail, WebChat Broadcasting, Parachat, Mirabilis, Silicon Investor, and Go2Net.

"Squirrel" aptent. Providing space where users can create their own personal home pages, address books, and special-event calendars, companies like GeoCities have brought users actively to the Web as full-time participants or at least allowed them to view the Web as a place to store their own content. Tripod and WhoWhere are other sites that let users create their own content.

Agent or "bot" aptent. These sites or applications allow users to gather information tailored to individual needs, compare prices at different online stores, and even discover or "mine" information that matches a user's profile. Junglee, C2B, Quando, and Computer ESP are product examples.

Companies or Web sites that provide aptent rather than mere content tend to "scale" in terms of potential revenue and are attractive to angels, venture capitalists, and investors. Some aptent is able to self-proliferate, users spreading it to other users, a kind of viral marketing.

Aptent, Miller concludes, is still in its infancy. The message, he says, is "about doing things, not reading things."

This was last updated in April 2005

Continue Reading About aptent

  • Wi-Fi 6E

    Wi-Fi 6E is one variant of the 802.11ax standard.

  • microsegmentation

    Microsegmentation is a security technique that splits a network into definable zones and uses policies to dictate how data and ...

  • network packet

    A network packet is a basic unit of data that's grouped together and transferred over a computer network, typically a ...

  • MICR (magnetic ink character recognition)

    MICR (magnetic ink character recognition) is a technology invented in the 1950s that's used to verify the legitimacy or ...

  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • Android System WebView

    Android System WebView is a system component for the Android operating system (OS) that allows Android apps to display web ...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • contingent workforce

    A contingent workforce is a labor pool whose members are hired by an organization on an on-demand basis.

  • product development (new product development -- NPD)

    Product development, also called new product management, is a series of steps that includes the conceptualization, design, ...

  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

  • Salesforce Trailhead

    Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to ...

  • Salesforce

    Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.

  • data clean room

    A data clean room is a technology service that helps content platforms keep first person user data private when interacting with ...