Browse Definitions :
Definition

search neutrality

Search neutrality is the concept that the rules for net neutrality, as stated in the Open Internet Order of 2010, should be applied to search engines. An important goal of search neutrality efforts is to ensure that an engine's organic search results do not favor the company that owns the search engine or the company's partners.

When a search engine company's practices are anti-competitive, it potentially violates anti-trust laws that have been put in place to promote fair competition. Proponents of search neutrality are concerned that without oversight, large companies that provide consumers with organic search results are legally free to favor their own products and services and those of their business partners.

In 2012, the Federal Trade Commission (FTC) concluded that Google Inc. conducted business in ways that harmed internet users and prevented competition. In a settlement, Google agreed that online advertisers could manage ad campaigns on Google’s AdWords platform and on rival ad platforms simultaneously. Google also agreed to refrain from promoting its own and its partner offerings in vertical search results.

As of this writing, the European Commission (EC) has brought anti-trust charges against Google that allege the company is abusing its dominance in search to favor websites that use Google's own Ad Sense advertising business to place ads on web pages. The Commission is also investigating whether Google gives preference to its own products, including Google Search and Chrome, in its Android operating system.

This was last updated in April 2017

Continue Reading About search neutrality

SearchNetworking
  • microsegmentation

    Microsegmentation is a security technique that splits a network into definable zones and uses policies to dictate how data and ...

  • Wi-Fi 6E

    Wi-Fi 6E is one variant of the 802.11ax standard.

  • network packet

    A network packet is a basic unit of data that's grouped together and transferred over a computer network, typically a ...

SearchSecurity
  • MICR (magnetic ink character recognition)

    MICR (magnetic ink character recognition) is a technology invented in the 1950s that's used to verify the legitimacy or ...

  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • Android System WebView

    Android System WebView is a system component for the Android operating system (OS) that allows Android apps to display web ...

SearchCIO
  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • contingent workforce

    A contingent workforce is a labor pool whose members are hired by an organization on an on-demand basis.

  • product development (new product development -- NPD)

    Product development, also called new product management, is a series of steps that includes the conceptualization, design, ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

SearchCustomerExperience
  • Salesforce Trailhead

    Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to ...

  • Salesforce

    Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.

  • data clean room

    A data clean room is a technology service that helps content platforms keep first person user data private when interacting with ...

Close