Browse Definitions :
Definition

transition ad

A transition ad is a Web page containing a commercial message that appears temporarily between two other Web pages. This kind of interstitial advertisement either fills the current browser window or opens in a new window (in the latter case it's called a pop-up transition ad). Sometimes called a splash ad , because it appears in a splash page , the transition ad is typically set to disappear within a certain number of seconds, after which the user-requested Web page will appear. Transition ads often come in two formats, such as an animated Flash version (sometimes called a Flash ad ) for capable computer systems and a simpler animated or static version for others.

Transition ads capture the users attention, by virtue of their size and the fact that they are often animated. By commanding the entire browser window, the ad ensures that there will be no distractions in the form of other Web content. Transition ads and others, such as pop-ups, which are said to be intrusive , are reported to have a click through rate of up to 15%, as compared to .3% for a banner ad and 6.5% for the pop-up . Studies find that although users may click on the ads, they don't necessarily enjoy them. To the user (especially the first few times they see one), the transition ad may appear to be a Web site that they've inadvertently navigated to, or, worse, have been taken to unwittingly. A frequent complaint from users is that such ads often contain a script that can cause browsers to crash, a negative characteristic that is unlikely to create a favorable impression for the product or service that is being advertised.

This was last updated in January 2006

Continue Reading About transition ad

SearchNetworking
  • cloud-native network function (CNF)

    A cloud-native network function (CNF) is a service that performs network duties in software, as opposed to purpose-built hardware.

  • microsegmentation

    Microsegmentation is a security technique that splits a network into definable zones and uses policies to dictate how data and ...

  • Wi-Fi 6E

    Wi-Fi 6E is one variant of the 802.11ax standard.

SearchSecurity
  • MICR (magnetic ink character recognition)

    MICR (magnetic ink character recognition) is a technology invented in the 1950s that's used to verify the legitimacy or ...

  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • Android System WebView

    Android System WebView is a system component for the Android operating system (OS) that allows Android apps to display web ...

SearchCIO
  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • contingent workforce

    A contingent workforce is a labor pool whose members are hired by an organization on an on-demand basis.

  • product development (new product development -- NPD)

    Product development, also called new product management, is a series of steps that includes the conceptualization, design, ...

SearchHRSoftware
  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

  • employee retention

    Employee retention is the organizational goal of keeping productive and talented workers and reducing turnover by fostering a ...

  • hybrid work model

    A hybrid work model is a workforce structure that includes employees who work remotely and those who work on site, in a company's...

SearchCustomerExperience
  • Salesforce Trailhead

    Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to ...

  • Salesforce

    Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.

  • data clean room

    A data clean room is a technology service that helps content platforms keep first person user data private when interacting with ...

Close