Customer experience management
The goal of customer experience management (CEM) is to optimize customer satisfaction at each touchpoint of the customer journey. Definitions in this glossary include terms about marketing and creating a customer-centric view of business, the use of AI and RPA in martech, capturing and analyzing customer feedback and contact center automation.- open loop / closed loop payment cards - Open loop and closed loop, in the context of payment cards, are categories that stipulate whether a card can be used in businesses other than that of the card issuer.
- outbound call - An outbound call is one initiated by a call center agent to a customer on behalf of a call center or client.