Customer experience management
The goal of customer experience management (CEM) is to optimize customer satisfaction at each touchpoint of the customer journey. Definitions in this glossary include terms about marketing and creating a customer-centric view of business, the use of AI and RPA in martech, capturing and analyzing customer feedback and contact center automation.- phygital - Companies are seeking to combine physical and digital (phygital) communication channels and provide customers with a seamless experience.
- point-in-time snapshot (PIT snapshot) - Point-in-time snapshots are a method of data protection that allows an administrator to make a full copy of a volume so that a restore can occur based on a specific time.