Customer experience managementThe goal of customer experience management (CEM) is to optimize customer satisfaction at each touchpoint of the customer journey. Definitions in this glossary include terms about marketing and creating a customer-centric view of business, the use of AI and RPA in martech, capturing and analyzing customer feedback and contact center automation.
- real-time bidding (RTB) - Real-time bidding (RTB) is an automated auction process for the purchase of ad impressions on websites.
- reality check - A reality check is a second opinion, either requested or provided voluntarily, about the status of some current situation.
- rebranding - Rebranding is an update of the materials and presentation used to represent a business.