Customer experience management
The goal of customer experience management (CEM) is to optimize customer satisfaction at each touchpoint of the customer journey. Definitions in this glossary include terms about marketing and creating a customer-centric view of business, the use of AI and RPA in martech, capturing and analyzing customer feedback and contact center automation.- Aura framework - Aura is a user interface framework for developing dynamic Web apps for mobile and desktop devices.
- autoplay video - Autoplay video is audiovisual content that starts automatically when someone goes to the host web page.