What’s your experience with blogs?

Should we look at blogging as a marketing channel? A recent study conducted by KnowledgeStorm and Universal McCann proves that blogs are extremely effective. According to the study blogs are a perfect forum for business and IT Professionals.  More than 53% of survey respondents felt that content they read in blogs already impacts their work-related purchasing decisions.  As marketers we are always looking for new and effective media.
What has been your experience with blog marketing?

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