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Vendors seem to be all over the place when it comes to explaining the value of data. It's an old, important and simple question that few organizations have answered satisfactorily. Now, as data begins to amass at a multi-zettabyte per year rate, our failure to adequately address this issue will almost certainly come back to haunt us. How do we value data so we can create more effective strategies for its management? Here are some data management best practices to keep in mind. Mapping the DNA of your data Data is really just a bunch of anonymous ones and zeroes. It has no inherent value whatsoever if you don't know the application and business process associated with it. Data inherits its importance, like DNA, from the process it serves. This important truism should shape a lot of the data management best practices we use to host, protect and preserve data throughout its useful life and how it's deleted. Unfortunately, we often don't know what we need to know in order to be effective data stewards. Why? It's simple. Because we ...