Alan Trefler

Alan Trefler is the founder and CEO of Pegasystems, which is pioneering the future of enterprise artificial intelligence (AI) transformation. A visionary leader who combines strategic innovation with practical execution, Trefler has guided Pega from its founding to its position as a global leader in AI-powered enterprise solutions. 

His unique journey from chess master to tech pioneer began with tying for first place in the 1975 World Open Chess Championship. His strategic mindset, combined with software engineering expertise from Dartmouth College, led to him developing early AI systems that taught computers to play chess and laid the foundation for Pega’s innovative approach to enterprise technology.

Under Trefler’s leadership, Pega has emerged as a vanguard in the enterprise AI revolution. The company’s breakthrough innovations in generative AI, intelligent automation and AI-powered decisioning are enabling the world’s leading organisations to achieve unprecedented business outcomes – from real-time personalisation at global scale to autonomous operations that continuously optimise themselves.