Clearer. Smarter. Faster.

Guided by real purchase intent insight, TechTarget helps clients chart better strategies and take better actions.

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Insight from
1M
daily buyer interactions

#1
in Purchase Intent
Insight for
Enterprise
Tech

It’s all about driving better marketing performance

We focus all our energies on the three core strengths clients depend on to achieve success at scale:

  • Engaged buyer audiences looking for solutions
  • Behavioral insights tailored to marketers’ needs
  • High-impact tactics that map to specific business objectives

By delivering everything we do from a stronger foundation, we’ve quickly become the leader in purchase intent insight for enterprise technology marketing.

Greater impact from better fundamentals

Three core capabilities working together provide the foundation every marketer needs to out-perform.

Audiences

Find the buyers you want

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Purchase Intent

See the facts you need

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Intent-driven Services

Gain the outcomes you seek

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What our customers say


Pipeline Conversion

“Over 2.5 years with TechTarget we see: 951 opportunities, $47M influenced pipeline, 45.5:1 ROI.”
“This quarter we had $3.3M in first-touch opportunity pipelined, and $2M in multi-touch.””
“Based on the 120 influenced and direct pipelined opportunities thus far, we are 33x more productive vs. other vendor programs.”
“$300K deal ($25K per month) closed with JPMorgan Chase.”
“$9M+ in open marketing influenced pipeline; over $500K in influenced deals ‘won,’ 2 quarters in.”
“6 months in, we are tracking $6M of influenced pipeline and $1M of net new pipeline.”

Appointment Setting

“We set 2 meetings within the 1st week. One meeting is with American Express!”
“BDRs are seeing 22% open rates from their emails to Priority Engine contacts, more than 2x their average.”
“What we’re getting is more targeted, more actionable, and far more likely to take a meeting with us.”
“I am literally going account by account. I called and we connected. He needs EXACTLY what we sell.”
“Our telemarketing team has been calling on Priority Engine prospects. Of all the lists they work with, these are by far the best.”

Partnership

“TechTarget has been an integral part of our being able to develop campaigns beyond traditional content syndication.”
“Your team is just as committed to our success as we are!”
“Your team is incredible. Everything we bring up, you offer a solution and dive right in to help us!”
“Your CSMs have been committed from the 1st onboarding call. They’re a true extension of our team, helping us to hit our KPIs.”
“TechTarget’s proactive recommendations have ensured our team has achieved significant value and ROI.”
“The TechTarget team ensures leads are delivered in our format. We sync weekly to evolve the campaign and address every pain point.”

Marketing Conversion

“Webinar attendee rate was 70% from Priority Engine contacts, compared to our previous benchmarks at 30-40%.”
“Increased our open rate by 93% and our CTR by 98%.”
“We had 3x higher than our average open & click through rates.”
“Nurture for a key but challenging campaign went from 7 qualified form fills to 27 in 45 days.”
“We are doing 4 lead generation campaigns currently for our team, and this has by far been the most successful.”
“The ‘aha’ moment was when we asked other providers where they got their data, and there was no good answer.”
“TechTarget is the only content-led intent platform, which helps generate more MQLs and SQLs for our sales team.”
“TechTarget has helped us build a stronger bond with our sales organization. That’s music to our ears.”

Building Database

“72% of contacts/leads exported from Priority Engine and 88% of accounts exported are net new”
“28,000 names imported from Priority Engine over 3 months; 95% net new to their database.”
“80% of prospects imported so far from Priority Engine in Salesforce are net new and on our Inside Sales ABM lists.”
“Priority Engine has exceeded our expectations. It provides us a wealth of contacts, many more than we expected.”