Should you “spray and pray” by cold calling as many people as you can, or implement a “spearfishing” model to focus your resources on a smaller list of high-quality prospects?
Steve Hart (Director of Lead Development at TechTarget) conducted a study to find out. In the new e-book, “Inside Sales: It’s Time to Bury Your Cold Contact List,” Steve discusses how you can generate 8x more leads, 19x more meetings, and 2x more pipeline by:
- Targeting people who display recent and relevant pre-purchase behaviors.
- Implementing a personalization strategy that can boost conversion rates without impacting call volume.
- Offering content directly aligned with recent research behaviors to convert 75% of active prospects into leads.
You’ll learn how to personalize your pitches with behavioral insights so you can generate more leads and increase your pipeline.