Sellers waste way too much time contacting the wrong people at the wrong accounts. They simply don’t have the right information on exactly where to focus right now.
Priority Engine™ automatically finds and prioritizes the accounts and prospects that are actually in-market for your solutions. It ranks them for you in order of their propensity to buy.Learn About Priority Engine
Reach the right prospects
It’s super inefficient to target contacts based only on their role or title. You waste precious selling time calling people who don’t have a current need—and you can easily miss the accounts that do.
TechTarget takes the guesswork out of outbound prospecting. While cold contact providers can only provide you with a list of personas to try, TechTarget’s Priority Engine automatically identifies active opt-in prospects: real people displaying real purchase behaviors in your specific technology category.Learn About Priority Engine
Improve response rates
Timing can make or break your outbound effectiveness. Research proves you’re 7X more likely to get a response if your prospects are currently evaluating solutions in your category.
Priority Engine connects you with active buyers: real people who are currently researching in your tech category. It tells you exactly what they’re interested in, so reps can easily personalize their outreach and break through.Learn About Priority Engine
Access live projects
Too much discovery eats up precious call time you could be using to position value and get the meeting.
TechTarget’s demand researchers do a lot of the upfront qualification work for you. Before you call, our Qualified Sales Opportunities™ provide the critical live project details we’ve already verified: the name of the person who shared them with us, what’s driving the purchase, suggested messaging and much more.Learn About Qualified Sales Opportunities
Generate meetings & opportunities
Initial calls are won in the first 30 seconds. If your reps can’t quickly speak to the needs of the buyer, they won’t get the meeting. In fact, prospects are 19X more likely to take a meeting when you address truly relevant details.
Priority Engine arms sellers with rich insights into buyer interests, the vendors they’re considering and the products they have installed. Reps can use these insights to drive pipeline faster by having more effective conversations and more compelling meetings.Get the White Paper