Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

Webinars/Events

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

In this episode of our B2B Content Brilliance series, Lauren Whitehouse (Enterprise Strategy Group) and Susan Smith (TechTarget) talk about “classic” content – its characteristics, why you need it and how to create it for each stage of the buyer’s journey. They’ll look at the role of subject matter experts in creating this type of content and how it can make your content engine more efficient.

Upcoming Live Date:
 Thursday, September 26, 2024

Content Creation

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

Getting-the-Most-ROI-Out-of-Your-Webinars_Res

White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

Build_a_Better_Webinar-Running-Virtual-Events-RESOURCE

White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

Reach_2024-Intersections_Res

Webinars/Events

Reach: Intersections of Intent, Demand & GTM
Upcoming Live Date:
 Wednesday, October 23, 2024
& Thursday, October 24, 2024

ABM

Content Creation

Demand Generation

Intent Data

GettyImages-129615600

Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

Content-Brilliance-Good-Design-is-Good-for-Business-Resource-PLAY.jpg

Webinars/Events

B2B Content Brilliance: Good Design is Good for Business

Content Creation

A-Short-Guide-to-Aligning Video-Content-to-the Buyers-Journey_Resource

White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

Content-Brilliance-in-Action-Webinar-Resource-2-PLAY

Webinars/Events

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

ESG_EbookBuildingSustainableContentEcosystem-Resource.png

White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

ESG_Three-Tips-to-Make-the-Most-of-Research-Across-Your-GTM_Resource.png

Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

BrightTalk-Focus-Session-Resource-1

Webinars/Events

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

ROI-Summit_EMEA_Resource-Button

Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

Three-B2B-Video-Trends-Marketers-Should-Watch-Resource

Infographic

Three B2B Video Trends Marketers Should Watch

Content Creation

Content-Webinar-Resource-1-Play.jpg

Webinars/Events

Webinar Series: B2B Content Brilliance

Content Creation

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

Content-Context-and-the-AI-Driven-Future-Resource

Webinars/Events

Content, Context and the AI-Driven Future

Content Creation

ABM-that-Works_Webinar_Res-PLAY

Webinars/Events

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

Build a Better Webinar-Post-Event Best Practices_Resource

White Paper/E-Book

Build a Better Webinar: Post-Event Best Practices

Content Creation

How-ESG-Helps-Tech-Companies-in-EMEA-Deliver-Better-Business-Outcomes

Video

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

Content Creation

EMEA

Content_Brilliance_in_Action-Webinar-Resource-1-Play.jpg

Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

How-Enterprise-Strategy-Group-Helps-Tech-Companies-in-APAC-Deliver-Better-Business-Outcomes-rsc-img

Video

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes

APAC

Content Creation

A-Guide-to-Writing-Great-B2B-Email-Copy_Resource.png

White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

Content-Webinar-Resource-1-Play.jpg

Webinars/Events

Creating a Memorable Marketing Message That Lasts

Content Creation

Demand Generation

Marketing

ShortGuidetoWebinars_Resource

White Paper/E-Book

A Short Guide to Webinars for Demand Gen

Content Creation

Demand Generation

ESG-Fuel-Your-GTM-Resource-Tile

Webinars/Events

Fuel Your GTM with Credible, Data-Driven Content

Content Creation

Demand Generation

Quartet performing on stage in theater

Blog Post

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

Marketing

Diverse buying team

Blog Post

The Value of Independent Third-Party Content

Content Creation

Editorial-video-rsc-img

Video

Content That Attracts Buyers. Data to Connect Them to You.

Content Creation

email copy

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Marketing

Amplify-RESOURCE

White Paper/E-Book

Amplifying Your Webinar with Social Media

Content Creation

webinar_day-of-resource

White Paper/E-Book

Build a Better Webinar: Day-of Execution

Content Creation

high-quality content

Blog Post

Factors to Consider when Selecting Lead Gen Campaign Content

Content Creation

lead gen content

Blog Post

How to Align Lead Gen Content and Messaging to Target Personas

Content Creation

Lead gen content mix

Blog Post

Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Content Creation

Content for lead gen

Blog Post

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Content Creation

Email CTAs

Blog Post

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 

Content Creation

Email subject lines

Blog Post

Formulating Eye-Catching Subject Lines

Content Creation

ESG_What-is-Great-Content_Resource-Tile

Webinars/Events

What is Great Content for Buyers and Why’s it So Hard?

Content Creation

Scaling-Growth-Limited-Marketing-Resources_Resource-Tile_v1

Webinars/Events

Scaling Growth with Limited Marketing Resources

Content Creation

Much-More-Than-Webinar-Platform-Resource-Tile_v1

Video

BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

Webinar_Brand-RESOURCE

White Paper/E-Book

Build a Better Webinar: Developing Your Brand

Content Creation

72X-ROI-How-Radware-Works-Webinar-Magic-to-Generate_More_Demand_Res

Webinars/Events

72X ROI: How Radware Works Webinar Magic to Generate More Demand

Content Creation

17x-the-Competition-Resource-Tile

Webinars/Events

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

Content Creation

EMEA

ESG-Overview-Video-2023-Resource-Tile_v2

Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Content Creation

Market Intelligence

NettingDeeper_Resource

White Paper/E-Book

Netting Deeper ABM Engagement with Webinars

ABM

Content Creation

Build_a_Better_Webinar-Creating_a_Promotion_Plan-RESOURCE

White Paper/E-Book

Build a Better Webinar: Creating a Promotion Plan

Content Creation

Webinar-Series-for-ABM-An-8-Step-Planning-Framework-RESOURCE

White Paper/E-Book

Webinar Series for ABM: An 8-Step Planning Framework

Content Creation

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

Build-A-Better-Webinar-Book-2_Resource-Tile

White Paper/E-Book

Build a Better Webinar: Recruiting & Prepping Speakers

Content Creation

ESG-Walk-a-Mile-In-Your-Buyers-Shoes-Resource

White Paper/E-Book

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content

Content Creation

Employing-Your-Content_Infographic-Resource-Tile

Infographic

Employing Your Content as a Digital Sales Rep

Content Creation

EMEA

Build-a-Better-Webinar-Planning-Content-Res

White Paper/E-Book

Build a Better Webinar: Planning Content

Content Creation

TTGT-ESG_Effective-Content-Distribution_Infographic_Resource-Tile

Infographic

Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

Contact Sales
Contact Sales
Conversion Pixel