Expertise Through Experience
of buyers are more likely to engage with vendors who educate them.
The average tech buyer consumes at least 5 pieces of content before talking to a sales rep. TechTarget’s Enterprise Strategy Group can help you efficiently update your content library with enough quality content to keep prospects more effectively engaged across the buyer’s journey. And with professional video production support from our BrightTALK® Studios, your brand will shine in your video content as it should.
Thought leadership awareness drivers
Custom content conditions the market
Analyst-authored thought leadership content clearly identifies the problem to be solved, validates the need for a given product or technology and communicates a differentiating vision to your market.
As tech purchasing decisions grow increasingly nuanced and complex, buyers gain confidence from rigorous, vendor-neutral content designed to educate. To clarify and build trust, you need a respected content partner already steeped in your market’s particulars. Learn more.
BrightTALK Studios, our full-service video production capability
When video fits your audiences’ preference and you need a team that knows how to position you perfectly, tap BrightTALK Studios to deliver the preparation and live production support speakers and content deserve and the post-production quality your audiences will love.
Mid-funnel engagement accelerators
Expert webinars engage prospects deeply
As webinar guest presenters, expert analysts provide in-depth, research-based insights and solution assessments. Prospects who devote the time to absorb meaty material this way are much more likely to accept follow-up outreach from you.
Ultimately, third-party validation is your secret weapon in closing a deal. Nothing you say about yourself will have as much impact as what others say on your behalf.”
Deal-closing decision support
We leverage your validation project results to create interactive self-assessment tools like this ROI Calculator, which provide a personalized view of your solution’s potential.
Interactive tools personalize solution benefits
Digital tools that help prospects self-assess their organization’s readiness and reinforce your solution’s value can propel an opportunity to close. These tools can outline deal-closing talk tracks that solidify a decision to invest.
Sales training and enablement tools improve sales productivity
Customers want technology providers to hear them and deliver on their buying needs. Our sales training and enablement programs provide market, customer and competitor insights that help teams better understand and deliver on real customer pain points as you position your solutions to meet their specific challenges.
What Is Great Content for Buyers, and Why’s It So Hard?
Your content can make a buyer choose you vs. anyone else. This e-book explains why great content is so important – and offers advice on how to create it.Download E-Book