Priority Engine™ - Intent data improving performance

Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do:

Generate Demand

Fill your database with thousands of active opt-in prospects from accounts that are in market to buy >

Accelerate ABM

Prioritize target accounts by the relevant activity of real buying teams >

Enhance Prospecting

Uncover prospect buying activity at new accounts within individual sales territories and to fuel regional partner lists >

Act on Account Insights

Leverage industry-leading tech purchase intent and HG Data technographics to increase marketing conversions and enable targeted sales outreach >

405
customers across 150 tech market segments

2,166,667
prospects exported in the last year

10X
average return on investment

:170:1
Inside Sales-Driven ROI

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Now for Inside Sales

Priority Engine has been completely redesigned to help busy Inside Sales reps answer three simple questions:

Is this account worth calling?
Who should I call?
What should I say when they pick up?

How customers succeed with Priority Engine

DEMAND GENERATION

Cisco Breaks the Mold for Channel Marketing with Data-driven Marketing Services

PURCHASE INTENT INSIGHT

247.ai Harnesses Intent Data to Grow Its Database and Deepen Engagement

ABM

McAfee Uses TechTarget’s Reader Data To Boost Account-Based Marketing

PURCHASE INTENT INSIGHT

WhiteHat Security: Using Advanced Account Insights for Effective ABM

We’ve learned that with Priority Engine, we’re hitting the decision makers so it’s a higher quality lead.”

– Kevin Payne, Vice President, Global Field Marketing, [24]7.ai

With Priority Engine data we saw a 50% better response rate with our direct prospecting efforts.”

– Alex Hudzik, Director of Inside Sales Nasuni

Product resources Visit the Resource Library

PRODUCT OVERVIEW

Priority Engine Overview