Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do:

Generate Demand

Fill your database with thousands of active opt-in prospects from accounts that are in market to buy >

Accelerate ABM

Prioritize target accounts by the relevant activity of real buying teams >

Act on Account Insights

Leverage industry-leading tech purchase intent and HG Data technographics to increase marketing conversions and enable targeted sales outreach >

Measure Success

Know when Priority Engine prospects turn into customers with the Priority Engine ROI Dashboard >

405
customers across 150 tech market segments

2,166,667
prospects exported in the last year

10X
average return on investment

:170:1
Inside Sales-Driven ROI

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Turn your website visitors into opportunities with Inbound Converter

Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close.

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How customers succeed with Priority Engine


DEMAND GENERATION

Cisco Breaks the Mold for Channel Marketing with Data-driven Marketing Services

PURCHASE INTENT INSIGHT

247.ai Harnesses Intent Data to Grow Its Database and Deepen Engagement

ABM

McAfee Uses TechTarget’s Reader Data To Boost Account-Based Marketing

PURCHASE INTENT INSIGHT

WhiteHat Security: Using Advanced Account Insights for Effective ABM

[With Inbound Connector,] being able to link our site visitors to TechTarget’s intent data and active prospects helps us easily pinpoint the most engaged accounts and deliver our sales team a list of prime prospects to focus on.”

– Andrew Tewksbury, Director of Product & Marketing, HelpSystems

The ROI Dashboard gives us insight into the high-level impact of Priority Engine on pipeline. ”

– Emily Ketchum, Senior Manager of Global Marketing Operations, Fuze

We’ve learned that with Priority Engine, we’re hitting the decision makers so it’s a higher quality lead.”

– Kevin Payne, Vice President, Global Field Marketing, [24]7.ai

With Priority Engine data we saw a 50% better response rate with our direct prospecting efforts.”

– Alex Hudzik, Director of Inside Sales, Nasuni

Product resources Visit the Resource Library

Data partners

TechTarget partners with DiscoverOrg to give you access to 3X more contacts from ranking target accounts.

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TechTarget partners with HG Data to embed vendor and product install information.

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TechTarget partners with KickFire to identify the companies visiting our customers’ websites.

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Integrates with

Integrates with