Oct 27, 2020 “In my role, we are largely working with Channel Partners to bring in deals. As you can imagine this is a give and take type relationship (as most are) which can prove to be a bit difficult when you are working on all whitespace accounts. With TechTarget, I have been able to put accurate lead/account info in front of established partners to help them target their own customers better while also providing new account insight for some of our smaller boutique type customers.”
“Contact-specific intent data that’s collected on TechTarget’s owned websites with content that is relevant to my buyers. No black box intent data. Great platform that helps my reps and BDRs see who’s in market and then map out the buying team based on who’s researching rather than guessing based on job titles. Also fabulous people to work with across the board.”
Oct 06, 2020
“TechTarget’s Priority Engine platform makes it incredibly easy to find the right qualified leads and their accurate direct contact information … all in one place. The quality of the leads and organization style of the platform are both great and there are rarely any leads included in the engine that is not accurate.
I have also seen a massive increase in open rates from the emails that I send out from leads captured in the TechTarget, in my first email I get around a 43% open rate, and by the second email, I’m still at a 31% open rate. Compared to 10-15% open rates from unqualified leads that I find myself through LinkedIn or internet searches. The TechTarget qualification process definitely improves the open rate because the people you want to be talking to are also actively looking for solutions in your field and from the products, you are selling. It is like the lead is warm right from the start! Very useful.
It has an advantage over something like LinkedIn Sales Navigator because the leads are more qualified and have a better chance of converting to meetings or sales.
The user interface is also very intuitive and visually appealing. I don’t mind spending a lot of time in the platform with all of the information that is presented to me right away without having to go hunting for it.”
“You gain incredible competitive advantage having near real time updates on buying activity to target the key influences and decision makers on the buying team, customize presentations and discussions and monitor the stage of the deal. At the same time you know who is on the buying team, who can be recruited as internal champions and have key contact information for follow-up.”
“I get to see topic interests for my accounts so I know what they care about. I also get visibility into who specifically has downloaded information about my company so that I can make sure to reach out to them. Priority Engine is a crucial part of my daily prospecting effort.”
“The best part about Priority Engine are the people behind it. Everyone from the account team to the reporting team are top-notch. The support they have provided has been superb. They are constantly reaching out to us proactively to suggest ways in which we can optimize the tool better. Because of their strong support, our sales team is already nurturing several leads with large government, non-profit and business organizations — in less than six months!”
“Accurate exports of individuals when they are looking for your Product or Service. Gives us weekly insights on the accounts that we are both prospecting and have as current customers. We are able to have more meaningful, customized conversations that help direct our marketing messages. Our nurture programs have been positively affected by increasing our deliverability and click to open rates.”
“TechTarget prospects, knowing who is engaged in content and what they are consuming. Buying cycles and buying intent is great intel. I love that LinkedIn profiles are usually linked, so it is easier for me to connect with them professionally. I like that it is live data and changes as account become more or less engaged.”
“TechTargets buying signals have been incredibly helpful in generating pipeline quickly. They’re right on the money in regards to accuracy of timing. I’ve been able to set more meetings with more DMs quicker than blasting out countless email campaigns. Highly recommend it!”
“I am able to reach out to my prospects about the specific challenging that they are facing. It allows me to prioritize my contact list by reaching out the right person at the RIGHT time!! It also gives me visibility over who else in the organization I need to meet. Another great feature is the ability to create different lists with different criteria.”
“Purchase intent data is the key to marketing and sales success and Priority Engine provides insight into the content, the people, the competitors you’re up against. This is the best information you can get to develop an ABM campaign with intelligence.”
“The level of insight and signals you get for intent leads is unmatched in the market. You’re able to segment audiences to a very high level which allows you to focus on and prioritise contacts according to your target audience.”
“The tool is great for sales prospecting for opportunities in my specialty – Identity and Access Management. I am able to see which companies are in the market for my solutions, find the right people to contact and start an intelligent conversation around their needs and match my solutions accordingly. Need to generate some pipe line for your manager, start using TechTarget and make it happen. Do not believe the negative reviews you read, they may not get it, ( and maybe should not be in sales). The TechTarget staff are amazing and helped me make my custom list of strategic accounts, This service makes my job easier and more enjoyable, no more cold calling! . Get TechTarget and get selling!”