behavioral targeting
Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage

Chris Brookes Product Marketing Manager, APAC

In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]

audience-centric data
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

John Steinert CMO

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Fiona O'Connor Content Writer

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

content preferences
TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Andrew Briney SVP of Products

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]

3rd party cookies
How to Thrive in a Cookieless World

Sharon Palermo Product Marketing Manager, Brand Solutions

It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]

using Priority Engine DataStax
How DataStax Generated $1M in Pipeline using Priority Engine

Sarah Geissler Sr. Product Marketing Manager

Challenge: DataStax was looking for a way to generate more qualified demand while also enabling their sales team in their outreach efforts. Solution: DataStax leverages Priority Engine for it’s active, […]

creating content
Creating Valuable Content with Limited Resources

Fiona O'Connor Content Writer

Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]

personalized content
4 Steps to Creating More Personalized Content for Technology Buyers

Fiona O'Connor Content Writer

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Fiona O'Connor Content Writer

Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Contact Sales