inside sales
Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

Michael Box Content Creator

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler in 2019

John Steinert CMO

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

BANT
Why BANT Fails for Modern Enterprise Technology Demand Generation

Michael Box Content Creator

For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]

Beware of the “False Economy” of Low-Cost Leads

Michael Box Content Creator

To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]

sales adoption of purchase intent data
Best Practices to Help Sales Be More Productive Using Data

Ben Bradley Director of Strategic Accounts - Client Consulting

This past week we hosted another insightful Priority Engine user group in Boston. In this discussion we had vendors representing a variety of technologies including HR software, Networking & Security […]

showcasing the value of intent
Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group

Alessandra DeWitt Client Consulting Manager

This month we hosted our Bay Area Priority Engine™ user group in San Jose with marketers representing 10 companies ranging from new users to super-users. We wanted to give you […]

AI
AI’s B2B Data Problem

Michael Box Content Creator

There is no doubt that Artificial Intelligence (AI) is an incredibly powerful tool for B2C marketers. With very large target audiences and endless supplies of consumer data, Artificial Intelligence is […]

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