5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

Andrew Briney SVP of Products

2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]

email marketing
How to Write Emails B2B Tech Buyers Actually Want to Read

Kyle Donley Product Marketing Manager

Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority […]

inside sales
Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

Michael Box Content Creator

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler in 2019

John Steinert CMO

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

BANT
Why BANT Fails for Modern Enterprise Technology Demand Generation

Michael Box Content Creator

For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]

Beware of the “False Economy” of Low-Cost Leads

Michael Box Content Creator

To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]

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