data hygiene
Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Garrett Mann Director, Content Marketing

The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

Closing Your Available Demand Gap

Garrett Mann Director, Content Marketing

For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]

product management
The Impact of Real Buyer Insights on Product Management and Marketing Decisions

Bill Crowley Executive Vice President, Data

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]

intent marketing ROI
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Garrett Mann Director, Content Marketing

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

content marketing storytelling
The Importance of Storytelling in B2B Content Marketing

MaryCatherine Karcich Manager, Custom Content

What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would […]

sales intent data
Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

Andrew Briney SVP of Products

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]