Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Chris Brookes Product Marketing Manager, APAC

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

bidstream data
Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent

Don Hawk Executive Director & Co-Founder

“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]

How Pure Storage Uses Priority Engine to Create More Valuable Sales Conversations and Set More Meetings

Sarah Geissler Product Marketing Manager

Challenge: Pure Storage needed to create more valuable sales interactions for SDRs in order to generate more meetings with a defined purpose. Solution: They use TechTarget’s Priority Engine to learn […]

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Paige DeVingo Social Media Manager

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]

managed service provider MSP
The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Susan Smith Publisher, Managed Service Provider (MSP) Market

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]

When Buying Patterns are Disrupted, Ramp Up Social Selling

Paige DeVingo Social Media Manager

In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]

How EDB uses Priority Engine to Generate More MQLs for their Target Accounts

Sarah Geissler Product Marketing Manager

An interview with successful technology marketing innovator, Courtney Brown, Marketing Manager at EDB EDB, the Enterprise Postgres company, delivers an open source-based data management platform, optimized for greater scalability, security, […]

persona-driven marketing
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Dara Such Vice President and Publisher

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

real purchase intent data
What is Real Purchase Intent Data and Where Does it Come From?

Rebecca Kitchens Executive Publisher, SVP of Market Development

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

intent data considerations
6 Considerations When Evaluating an Intent Data Source

John Steinert CMO

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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