whymostpublisherscantdeliverprecisionintentdata
Why Most Publishers Can’t Deliver Precise Intent Data

John Steinert CMO

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]

digital display advertising
Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

Adam Davis Sr. Director, Brand Solutions

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]

Healthcare Tech Buyers
How to Find and Influence More Healthcare Tech Buyers

Garrett Mann Senior Director, Corporate Communications

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]

business preparation
Current Experiences and Preparing Your Business for What’s Next

Mike Cotoia Chief Executive Officer

Part 1 of a 4-Part blog series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is […]

customer acquisition
Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

Kamile Vilkelyte Marketing Manager

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]

2023 priorities
On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

english_major_sales
Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.

Sasha Mezer Enterprise Account Director

This blog is part of TechTarget’s “Becoming a Sales Professional” series that chronicles the different skills, attitudes and paths that top salespeople have applied to build successful careers in sales […]

cookies
Preparing for a Cookieless Future – an EMEA Perspective

Byrony Seifert SVP, Product Operations

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re […]

black_boxes_1
Beware of Black Boxes. Look for Actionable Outputs.

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

NASA_Webb_Telescope_Image
Anonymous Still Means Anonymous – Sales Needs More

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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