conversation engine
Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Byrony Seifert VP of Marketing and Product Delivery, EMEA

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]

EMEA content marketing strategies
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]

AI vs. purchase intent
Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Steve Niemiec Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

EMEA content marketing
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

Content is the number one building block in the overarching category of customer experience (CX).  How to successfully build your content efforts, in the ever-shifting move to more and more […]

Real Purchase Intent Data
Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Steve Niemiec Chief Revenue Officer

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

enterprise technology spending
3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Fiona O'Connor Senior Content Marketing Manager

Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]

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