turbocharge go-to-markets
CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

John Steinert CMO

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future

Tom Walker APAC Client Sales Consultant

The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]

Getting to Next-Level ABM with Intent Data

Garrett Mann Senior Director, Corporate Communications

The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Fiona O'Connor Content Writer

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

behavioral targeting
Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage

Chris Brookes Product Marketing Manager, APAC

In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]

audience-centric data
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

John Steinert CMO

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Fiona O'Connor Content Writer

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

content preferences
TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Andrew Briney SVP of Products

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Senior Director, Corporate Communications

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