Email subject lines
Formulating Eye-Catching Subject Lines

Annie Coyne Marketing Associate Copywriter

In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more.   In email marketing, subject lines are the first part […]

Channel marketing
3 Areas of Improvement to Drive Channel Marketing Success

Jimmy Lee Director of Channel Marketing in EMEA

Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

John Steinert CMO

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]

Context and Quality
Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

John Steinert CMO

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]

ABM outcomes
3 Ways to Use Intent Data to Improve ABM Outcomes

Alicia Borchardt Marketing Programs Manager

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]

partner marketing plan
3 Critical Elements of a Successful Partner Marketing Plan

Fiona O'Connor Senior Content Marketing Manager

As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]

Multi-Threading: Successfully Bring Buying Teams Together

Fiona O'Connor Senior Content Marketing Manager

Data shows that B2B buying decisions are made by collaborative groups  – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]

The Art & Science of Building Messaging

Eric Pan Head of Global Partner + Alliance Marketing, Oracle

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Joseph George VP, Global Alliances, Industry & Product Marketing, HPE

Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.


Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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