localized content
Why Global Marketers Must Budget for Localized Content

Byrony Seifert VP of Marketing and Product Delivery, EMEA

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

b2b purchase intent data
New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

Steve Niemiec SVP of Sales

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

data management GDPR
What are the Business Implications of GDPR?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

data protection GDPR
What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Executive Vice President, Data

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

quality editorial content
Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

Steve Niemiec SVP of Sales

Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]