enterprise technology spending
3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Fiona O'Connor Senior Content Marketing Manager

Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]

The Art and Power of Marketing With and Through Partners

Fiona O'Connor Senior Content Marketing Manager

In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]

demand generation strategies
Keeping Up with Evolving B2B Demand Gen Thinking and Practice

Fiona O'Connor Senior Content Marketing Manager

The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]

APAC Perspectives on Regional Content Development

Chris Brookes Product Marketing Manager, APAC

An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]

intent data
A Practitioner’s Brief on Intent Data

Fiona O'Connor Senior Content Marketing Manager

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]

We’re Only Human: 4 Ways to Become a Better Copy Editor

Fiona O'Connor Senior Content Marketing Manager

We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]

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