Better_Channel_and_Alliance_Partnerships
A Foundation for Better Alliance and Channel Partnerships

Fiona O'Connor Content Marketing Manager

Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]

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Four Big Tips for Better Subject Lines

Fiona O'Connor Content Marketing Manager

If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]

measuring partner ROI
Expert Insights to Build and Measure Partner ROI More Effectively

Fiona O'Connor Content Marketing Manager

No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]

beyond_words
Beyond Words: Why “Design-Forward” for Content Creation?

Fiona O'Connor Content Marketing Manager

Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]

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Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards

Susan Smith Publisher, Managed Service Provider (MSP) Market

There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]

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Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Fiona O'Connor Content Marketing Manager

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]

SDR_Effectiveness
Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Fiona O'Connor Content Marketing Manager

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

partner ,marketing program
6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Content Marketing Manager

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

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