influence senior IT leaders
The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage

Voula Hantziantonakis Sr. Client Consulting Manager, EMEA

One of the more popular panels at our annual London ROI Summit is the CIO panel, and 2018 was no exception.   Hosted by Bryan Glick, Editor-in-Chief of ComputerWeekly, this year’s […]

GDPR
GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Garrett Mann Director, Content Marketing

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]

intent data
“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

Abby Gilmore Grant Director, Client Consulting

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]

data hygiene
Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Garrett Mann Director, Content Marketing

The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

Closing Your Available Demand Gap

Garrett Mann Director, Content Marketing

For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]

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