SDR_Effectiveness
Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Fiona O'Connor Content Marketing Manager

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

buyer expectations
Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.

Paige Pollard Senior Manager, Corporate Communications

Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]

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How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Sarah Geissler Sr. Product Marketing Manager

Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]

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Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future

Tom Walker APAC Client Sales Consultant

The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]

positive interactions
5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Fiona O'Connor Content Marketing Manager

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

real buyer activity
Tapping into Real Buyer Activity and Behavior to Drive Better B2B Marketing and Sales Results in 2021

Paige Pollard Senior Manager, Corporate Communications

While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]

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When Buying Patterns are Disrupted, Ramp Up Social Selling

Paige Pollard Senior Manager, Corporate Communications

In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]

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