Sales Results
Harness Technology, Training and Intent for Maximum Sales Results

Emily Falconer Marketing Program Manager

The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Alicia Borchardt Marketing Programs Manager

When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]

Multi-threading
Multi-Threading: Successfully Bring Buying Teams Together

Fiona O'Connor Senior Content Marketing Manager

Data shows that B2B buying decisions are made by collaborative groups  – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]

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Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.

Sasha Mezer Enterprise Account Director

This blog is part of TechTarget’s “Becoming a Sales Professional” series that chronicles the different skills, attitudes and paths that top salespeople have applied to build successful careers in sales […]

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Beware of Black Boxes. Look for Actionable Outputs.

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

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Anonymous Still Means Anonymous – Sales Needs More

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Martech salestech intersect
MarTech & SalesTech: Opportunities at the Intersections

Fiona O'Connor Senior Content Marketing Manager

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]

Intent data for sales
Making Sense of Intent Data for Sales and Marketing Pros

Fiona O'Connor Senior Content Marketing Manager

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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