January 17, 2019
Amanda Roser Integrated Marketing Manager
Account-based marketing was big in 2018. And because so many B2B tech companies are driving more and more revenue with ABM, it’s likely going to be much bigger in 2019. […]
November 8, 2018
Voula Hantziantonakis Sr. Client Consulting Manager, EMEA
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
November 6, 2018
Ben Bradley Director of Strategic Accounts - Client Consulting
I recently attended an excellent breakfast event—hosted by Engagio and RollWorks and featuring TOPO Senior Analyst Eric Wittlake—which provided simple ABM tips, best practices, and real-world examples. This blog outlines […]
August 16, 2018
Michael Box Content Creator
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
August 2, 2018
Michael Box Content Creator
So your data platform is doing what it’s supposed to. Your marketing automation is keeping the lights on. But how do you move from a good MarTech stack to a […]
July 27, 2018
Josh Garland VP of Product Marketing
TechTarget has hundreds of customers who are executing and seeing success with ABM in various stages. In fact, our SaaS-based purchase intent data platform Priority Engine has already supported more […]
July 13, 2018
Bonnie Braley Client Consulting Manager
Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]
July 11, 2018
Michael Box Content Creator
While watching a soccer game recently, I couldn’t help but think about account-based marketing. Really. How the best teams worked cohesively towards a common goal reminds me of how, at […]
April 26, 2018
Abby Gilmore Grant Director, Client Consulting
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
April 19, 2018
Claire Decommer Marketing Manager France
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
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