2023 priorities
On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

black_boxes_1
Beware of Black Boxes. Look for Actionable Outputs.

Steve Niemiec Chief Revenue Officer

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

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Anonymous Still Means Anonymous – Sales Needs More

Steve Niemiec Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Intent data for sales
Making Sense of Intent Data for Sales and Marketing Pros

Fiona O'Connor Senior Content Marketing Manager

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

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