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Guidance for tech sellers to working more efficiently, improve buyer outreach and create more opportunities.

Product Sheet

Build and Accelerate Pipeline When You Fuel More Intelligent Prospecting with Informa TechTarget

Stop wasting time on cold outreach—focus your sales team on prospects who are already interested in what you sell and fuel the timely and relevant outreach required to connect and [...]

ABM

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Events

Working Together for Channel Success, A Peer-to-Peer Networking Event
Upcoming Live Date:
 Wednesday, June 25, 2025

Channel

EMEA

Marketing

Sales

Sales and Marketing Alignment

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White Paper/E-Book

Frack the Enterprise ABM Tactics for Extracting Hidden ROI

ABM

Intent Data

Sales

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Virtual Events & Webinars

How Intent Data + AI Helps You Market and Sell Better
Upcoming Live Date:
 Wednesday, June 18, 2025

Intent Data

Sales

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Events

Let’s Connect at 6sense Inspire UK

Demand Generation

EMEA

Intent Data

Marketing

Sales

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

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Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

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Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

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Video

How SHI Leveraged Informa TechTarget’s Confirmed Projects to Influence Pipeline for Partner Campaigns 

Sales

GenAI Sales Outreach

Blog Post

Balancing GenAI and Human Touch in Sales Outreach

Sales

Sales Enablement

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

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White Paper/E-Book

Intent-Guided Multithreading Tactics That Work

Intent Data

Sales

Sales Results

Blog Post

Harness Technology, Training and Intent for Maximum Sales Results

Intent Data

Sales

Sales Enablement

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

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Video

Why Sales Reps Love Priority Engine’s IntentMail AI

Intent Data

Sales

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Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

Last-Mile Personalization: Intent Insights and Sales Outreach

Intent Data

Sales

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Infographic

Using Data to Get B2B Sellers Back on Track

Intent Data

Sales

Sales Enablement

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Product Sheet

Priority Engine is the Fastest Path to the Deal

Intent Data

Sales

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Video

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

APAC

Marketing

Sales

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White Paper/E-Book

Last-Mile Personalization: Using Intent Insights for SDR Outreach

Sales

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Virtual Events & Webinars

Real Impact from Intent Data in 2023

ABM

Intent Data

Marketing

Sales

Multi-threading

Blog Post

Multi-Threading: Successfully Bring Buying Teams Together

ABM

Sales

Sales and Marketing Alignment

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White Paper/E-Book

APAC Lead Engagement: Best Practices to Maximize Conversion E-book

APAC

Demand Generation

Sales

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Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

Billion Dollar Blindness

ABM

Demand Generation

Intent Data

Sales

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Virtual Events & Webinars

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

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Blog Post

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.

Sales

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Blog Post

Beware of Black Boxes. Look for Actionable Outputs.

ABM

Advertising

Demand Generation

Intent Data

Sales

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Blog Post

Anonymous Still Means Anonymous – Sales Needs More

ABM

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar

APAC

Demand Generation

Marketing

Sales

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Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

Intent data for sales

Blog Post

Making Sense of Intent Data for Sales and Marketing Pros

ABM

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Accelerating Strategic Account Revenue with Intent Data

Intent Data

Sales

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White Paper/E-Book

A Short, Complete Guide to Intent Data for Sales and Marketing

ABM

Intent Data

Marketing

Sales

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White Paper/E-Book

Inside Sales: It’s Time to Bury Your Cold Contact List

Sales

Sales Enablement

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White Paper/E-Book

Light at the End of the Funnel

Sales

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Virtual Events & Webinars

Empowering Sales Through Intent Data

Intent Data

Marketing

Sales

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Virtual Events & Webinars

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts

Demand Generation

Intent Data

Marketing

Sales

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White Paper/E-Book

Frightening Realities: Improve SDR Impact

Sales

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Infographic

Is Bad Outreach Killing Your Business?

Intent Data

Sales

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White Paper/E-Book

Accelerating Strategic Account Revenue Using the Right Intent Data

Intent Data

Sales

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White Paper/E-Book

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality

Sales

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White Paper/E-Book

How Does Your Sales Development Program Measure Up?

ABM

Sales

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Virtual Events & Webinars

Are Marketing & Sales Leaving Millions on the Table?

ABM

Content Creation

Demand Generation

Sales

Sales and Marketing Alignment

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Infographic

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them

Sales

Sales and Marketing Alignment

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