Events & Webinars

Intent-driven sales and marketing events and webinars

All upcoming events

Webinar

TechTarget Presents Partner Marketing Visionaries: A New Era for Alliances

Wednesday, May 19, 2021,
12:00 PM ET

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment Tune in to TechTarget’s Partner Marketing Visionaries series […]

Conference

B2B Marketing Leaders Forum APAC 2021

May 26-27, 2021

Join TechTarget at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.

Webinar

Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

Wednesday, May 26, 2021
1-1:45PM ET

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic[…]

All recent events

Virtual Event

AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category

This presentation showed how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel, [...]

Webinar

Expert Panel Webinar: Growing ABM Revenue Using High-Value Engagement

Thursday, April 22, 2021,
1:00-1:45 pm ET

Gartner has shown that bringing buying groups together and gaining access to stakeholders are two of the biggest barriers B2B sellers face when engaging their key accounts. […]

Webinar

BrightTALK Local UK: Driving Success with Intent Data

Wednesday, April 14, 2021,
11:00 am GMT / 6:00 am ET

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights […]

Webinar

Webinar: Accelerating Strategic Account Revenue with Intent Data

Thursday, February 25
2:00 PM – 2:30 PM ET

Beyond planning and execution, strategic account teams are taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased […]

Webinar

Webinar: Creating Meaningful Marketing and Sales Interactions

Tuesday, February 16
1:00 PM – 1:30 PM

It’s easy for marketers to get lost in the channel optimization weeds. To maximize effectiveness, marketing efforts must achieve substantially more than a handful of micro-behaviors can show […]

Webinar

Webinar: Driving Short-Term Quota Attainment by Aligning Sales to Marketing


Wednesday, December 16
1:00 PM – 1:30 PM

This webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what sales really needs from marketing right now […]

Webinar

Expert Webinar: Closing the Loop on ABM Revenue in 2021: 3 Essential Barriers to Overcome

Thursday, February 25
2:00 PM – 2:30 PM ET

Revenue improvement is the most critical measure of ABM effectiveness; and yet fundamental disconnects exist between sales and marketing (and ops) teams that prevent organizations from achieving […]

Webinar

Webinar: Intent Data Improves Results for All Go-to-Markets

Thursday, February 25
2:00 PM – 2:30 PM ET

This webinar, featuring TOPO Sr. Marketing Analyst Eric Wittlake, reviews new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams […]

Webinar

Webinar: 3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment

Thursday, February 25
2:00 PM – 2:30 PM ET

In today’s WFH environment, relationships have gone primarily digital, making it much harder to connect to customers. To overcome this, marketers must have a better understanding of their buyers and audiences […]

Virtual Event

Worldwide ROI Summit – APAC Virtual Event Series

Thursday, February 25
2:00 PM – 2:30 PM ET

The Worldwide ROI Summit is APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. This year’s event will be entirely virtual, giving you the opportunity […]

Webinar

Evolving Persona Thinking to Win More Business (…It’s all in the details)

Thursday, February 25
2:00 PM – 2:30 PM ET

On-Demand Webinar: Advance Your Persona Targeting Strategies [30 minutes]. Get expert advice and insight on how to identify and capture more active demand in your target accounts. Join Megan Heuer and John Steinert[…]

Webinar

Secret Ingredient for Revenue Growth: New Research from Demand Gen Report

Thursday, February 25
2:00 PM – 2:30 PM ET

In this webinar you’ll get a close look at new research from Demand Gen Report that shows high-growth companies are making intent data an integral part of holistic revenue strategies. You’ll come away with new ideas[…]