Intent-Driven Marketing & Sales Events
Events & Webinars
Upcoming events
Intent Data Improves Results for All Go-to-Markets
- Prioritize which accounts to pursue from any target account list, no matter the list size
- Pursue more revenue opportunities with the right buying teams
- Personalize outreach with more precision based on prospect interest and need
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This live webinar, featuring TOPO Sr. Analyst Eric Wittlake, reviews new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team. A part of the TOPO Virtual Summit Encore Series, this session will explore how account and prospect-level intent helps you:
Priority Engine User Group Roundtables
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At each quarterly Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.
Each discussion is approximately two hours.
To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.
For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.
Read these blogs for takeaways from previous User Group sessions.
Recent events
Webinar: 3 Data-Driven Ways to Capture More Demand in Today’s Environment
- Evolving ABM buying group strategies
- Expanding their role in sales enablement
- Implementing data-driven personalization at scale
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In today’s WFH environment, relationships have gone primarily digital, making it much harder to connect to customers. To overcome this, marketers must have a better understanding of their buyers and audiences out of the gate, which requires better data and insights. Join MarTech Today’s Editorial Director Kim Davis and John Steinert, CMO of TechTarget, as they discuss how relationship building has changed in the era of COVID and the critical role intent data at the opt-in prospect level plays in connecting you to real buyers.
They’ll discuss 3 ways marketers can drive success in a difficult business environment by:
Evolving Persona Thinking to Win More Business (…It’s all in the details)
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On-Demand Webinar: Advance Your Persona Targeting Strategies [30 minutes]
Get expert advice and insight on how to identify and capture more active demand in your target accounts. Join Megan Heuer and John Steinert as they discuss how to better recognize, engage and manage groups of people who are initiating a buyer’s journey.
Worldwide ROI Summit – APAC Virtual Event Series
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The Worldwide ROI Summit is APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. This year’s event will be entirely virtual, giving you the opportunity to learn from your peers without leaving your desk. Over a 5-week period TechTarget is hosting a series of live webinars focused on some of the most pressing issues facing B2B technology organisations, sharing advice directly from those who walk in your shoes.
Secret Ingredient for Revenue Growth: Inside New Research on How Companies Are Leveraging Intent Data for Competitive Advantage Across Sales & Marketing
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In this webinar you’ll get a close look at new research from Demand Gen Report that shows high-growth companies are making intent data an integral part of holistic revenue strategies. You’ll come away with new ideas on the definitive impact intent can have on your marketing and sales efforts. Join this webinar to hear Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget discuss key trends driving the use and success of purchase intent in high performance organizations.
Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
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In this webinar as part of DemandGen Report’s “Buyer Insights & Intelligence Series,” learn how Cornerstone OnDemand, a Gartner- and IDC-recognized leader in HR and Talent Management software, has transformed its marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. This in-depth session will outline Cornerstone’s journey from legacy demand generation to ABM with specific insight into how they have re-aligned sales and marketing, evolved performance metrics and have put in place the right data, systems and processes to drive sustained success and realize the full potential of ABM.
Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt
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Leveraging key buying trends and behavioral insights to take real action right now
Two months into lockdown, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level, that figure masks some critical trends that can drive marketing and sales success during the pandemic. Join TechTarget’s Kelley Damore, Chief Content Officer, and Rebecca Kitchens, SVP of Market Development, joined by Deb Schleede of CloudCheckr’s Marketing Operations team, as they provide a clear read on today’s markets and what your marketing and sales teams should be doing to optimize demand capture in the current environment.
Webinar: Today’s Market Realities Require New Demand Gen Strategies
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In this 30-minute webinar, you’ll get real expert advice on how to optimize demand capture in these unprecedented times. Moderated by TechTarget CMO John Steinert and featuring two leading Forrester SiriusDecisions experts, VP and principal analyst Terry Flaherty and principal analyst Anthony McPartlin, you’ll come away with actions you can take today to protect revenue in the short term and achieve breakthrough success in the future.
TOPO Virtual Summit – Reinvent
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TOPO Virtual Summit is a two-day virtual conference for sales, sales development, and marketing practitioners based around TOPO’s new framework for revenue growth: Stabilize. Reinvent. Grow. This 2-day event focuses on the reinvent stage. By attending, you’ll get an inside look into what leading sales and marketing organizations are doing to reinvent their revenue growth and get specific actions for your teams to immediately apply to their engagement efforts.
B2B Marketing in a Time of Uncertainty
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These are undoubtedly challenging times. Marketers are now taking a hard look at where (and how) they can effectively reach their prospects. They’re also taking great pains to strike the right note in their outbound messaging. In this online session we’ll take a look at how B2B companies are pivoting and proving that agility is top attribute of today’s successful marketer.
This webinar will feature some best practices that you can incorporate into your current quarterly plans (and beyond), as well as share real-life stories from the trenches from B2B marketing teams that are responding appropriately – and gracefully – in an unprecedented environment.
SiriusDecisions Summit 2020
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Virtual Event
This is the must-attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the market today.
Maximize Revenue Opportunity with Contact-Level Intent Data
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In this expert webinar using real-world examples, we’ll show how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams to maximize opportunity capture across the entire revenue lifecycle. Watch Steve Silver, VP, Research Director, Forrester/SiriusDecisions and John Steinert, CMO, TechTarget to learn how to leverage contact-level purchase intent data to identify the right buyers and engage them throughout the buyer’s journey, drive more upsell and cross-sell opportunities, and more.
Worldwide ROI Summit London 2020
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The only European event focused solely on B2B tech sales and marketing teams making the transition to activity-driven marketing.
B2B Marketing Exchange 2020
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Hyatt Regency Scottsdale
Scottsdale, AZ
TechTarget was in the Marketplace at #B2BMX, the must-attend event for B2B sales or marketing practitioners at the forefront of implementing cutting edge tactics and technologies.
Big Data in B2B Marketing: Trends for 2020
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Sydney, Australia
B2B marketing experts from TechTarget, Facebook and ServiceNow describe how big data is driving big impact in their business by forging tighter connections between marketing and sales and revealing new insights and opportunities.
Billion Dollar Blindness: Never Miss Another Revenue Opportunity
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Using the latest intent data and AI-driven technologies, you’ll learn how teams can transform their productivity and yields from a market, an ICP or a set of named ABM accounts. Join John Steinert, CMO, TechTarget; Terry Flaherty, VP, Principal Analyst, SiriusDecisions; and Cornelius Willis, CMO, Clari for this webinar to learn how sales and marketing teams can maximize revenue and transform their productivity using the latest intent-data and AI technologies.
TechTarget Archer Awards 2019
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To coincide with its 20th anniversary, TechTarget launched its inaugural customer awards program – the Archer Awards, recognizing highly targeted marketing and sales success and overall data-driven excellence.
2019 Winners
Presented in Newton, MA on August 15, 2019
Presented in Singapore on September 5 and Sydney on September 10, 2019
Worldwide ROI Summit Sydney 2019
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The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing. This event featured industry best practices, including input direct from marketers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.
Worldwide ROI Summit Singapore 2019
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The only Southeast Asian event focused solely on B2B tech marketers making the transition to data-driven marketing. This event featured industry best practices, including input direct from marketers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.
Webinar: Intent Data: Use Cases of High Performance Companies
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In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and specific use cases where real purchase intent drives outsized gains in sales and marketing performance, tune into this webinar featuring Eric Wittlake, Senior Analyst at TOPO and John Steinert, Chief Marketing Officer, TechTarget.
Replay Webinar Download E-book
B2B Sales & Marketing Exchange 2019 (B2BSMX)
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Encore Boston Harbor Resort, Boston, MA
B2BSMX delivers actionable takeaways with case studies jointly presented by key stakeholders on revenue teams at high-growth B2B organizations. Featuring first-hand accounts on how sales and marketing teams coordinate and collaborate to better engage target accounts and provide relevant and high-value experiences at each stage of the buying cycle.
Learn how AppNeta used Priority Engine’s purchase intent data to identify active buyers in their space, put content in front of interested buyers and target prospects with display advertising.
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HPE Discover 2019 Las Vegas
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Session Title: “Everything is data and data is everything: The role of data in our intelligent future,” brought to you by enterprise.nxt and TechTarget
Panelists:
• Jillian Coffin, TechTarget VP and Group Publisher
• Sandeep Singh, HPE VP of Storage Marketing
• Eric Burgener, IDC Vice President Research
• Keith Townsend, Hybrid-Cloud/Multi-Cloud IT Analyst & Strategist- The CTO Advisor
Please join host Jillian Coffin and her team of esteemed panelists for a discussion of the impact of data on digital transformation and our intelligent future. Organizations need to better leverage the value of their data to unlock new opportunities and revenue streams, including support for new business models, analytics, improved employee and customer experience, and to enable the power of AI. Data is at the center of everything innovative and transformative, so it’s critical for organizations and key stakeholders to get access to trustworthy data. To do that, it not only requires a re-think on the role of data itself (where it originates from, where it is stored, who needs it/has access, when/why, etc.) but having the systems, infrastructure, tools and people in place to allow for the movement and flow of data across the enterprise. This is a challenge, given the fragmentation of data across multiple clouds and business silos. Ownership is an issue, but it’s also about building out a robust and open architecture that can deliver the performance and agility required for processing, integration and storage across a variety of different data types.
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