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X-WR-CALDESC:Events for TechTarget
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210915T120000
DTEND;TZID=America/New_York:20210915T130000
DTSTAMP:20210922T081754
CREATED:20210818T202210Z
LAST-MODIFIED:20210901T175606Z
UID:122219-1631707200-1631710800@www.techtarget.com
SUMMARY:Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Performance
DESCRIPTION:In this live webinar\, partner marketing executives from Google Cloud\, Nutanix\, and Splunk share approaches to GTM development and execution that allow them to scale successful partnerships in rapidly expanding ecosystems. Hosted by Michael Latchford\, VP of Strategic Alliances and Partner Marketing Services at TechTarget\, this webinar will address: \n\nHow to create go-to-market messaging that synthesizes the unique value proposition of each partner in a way that is easily articulated to all stakeholders (marketing\, sales\, executives\, customers)\nSourcing content from internal and external experts\, market analysts\, and editors to engage\, educate and capture demand from your prospects\nIdentifying the most productive channels for distributing Partner messaging and content to internal and external target audiences locally\, regionally\, and globally.
URL:https://www.techtarget.com/event/partner-marketing-visionaries-three-essential-pillars-for-partner-gtm-performance/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/08/PMV_Partner-GTM-Dev_Webinar-Resource-icon_v2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210831T123000
DTEND;TZID=America/New_York:20210831T133000
DTSTAMP:20210922T081754
CREATED:20210803T195323Z
LAST-MODIFIED:20210901T161602Z
UID:120600-1630413000-1630416600@www.techtarget.com
SUMMARY:The Frightening Realities of Your SDR Program ... and What to Do About Them
DESCRIPTION:The insatiable hunger for pipeline has led to massive growth in SDR teams. But for many\, this steep rise SDR deployment hasn’t been coupled with a focus on success of these teams and support for these budding young professionals. SDRs are lost – spending too much time not finding or qualifying opportunities – and they need help. \nIn this webinar\, featuring David Dulany\, founder and CEO of Tenbound; Ray Rike\, founder and CEO of RevOps Squared; and John Steinert\, CMO of TechTarget\, you’ll explore findings from recent Tenbound and TechTarget research about where SDRs are spending their time and the implications for your pipeline and revenue.
URL:https://www.techtarget.com/event/the-frightening-realities-of-your-sdr-program-and-what-to-do-about-them/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.techtarget.com/wp-content/uploads/2021/08/Tenbound_Webinar-Resource-icon_v1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210820T103000
DTEND;TZID=America/New_York:20210820T113000
DTSTAMP:20210922T081754
CREATED:20210802T221502Z
LAST-MODIFIED:20210819T174755Z
UID:120498-1629455400-1629459000@www.techtarget.com
SUMMARY:Customer-Centric Growth in a Shapeshifting Cybersecurity Market
DESCRIPTION:Responding to changing B2B buyer preferences and expanding buying groups is challenging. Doing that while the cybersecurity market is simultaneously growing & consolidating is even harder. \nToday’s CRO’s & CMO’s know more customer-centric approaches are essential for retention and growth\, requiring vendors look externally and internally to put themselves in the seat of the buyer. \nJoin Dara Such\,  TechTarget’s VP\, Market & Digital Strategy\, and Eileen Corrigan\, VP & Publisher\, Market Insights to learn the key change drivers impacting cybersecurity vendors today and the importance of market proximity to inform sales and marketing actions. Regardless of your stage of growth or size\, hear how to tune your marketing and sales efforts to turn today’s shape-shifting landscape into substantial opportunity
URL:https://www.techtarget.com/event/customer-centric-growth-in-a-shapeshifting-cybersecurity-market/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/08/cybersecurity-preview.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210819T110000
DTEND;TZID=America/New_York:20210819T120000
DTSTAMP:20210922T081754
CREATED:20210730T201424Z
LAST-MODIFIED:20210803T181918Z
UID:119955-1629370800-1629374400@www.techtarget.com
SUMMARY:Partner Marketing Visionaries: Habits and Toolkits of Future-Ready Marketers
DESCRIPTION:The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and more profitable than ever before. \n\nHow have partner marketers and partner sellers up-skilled to be future-ready during the pandemic?\nWhat are the most successful habits of the future-ready partner marketer?\nHow has content marketing evolved to up-skill and empower in-house and ecosystem partner teams?\nWhat’s the content and demand toolkit for future-ready partner marketers and partner sellers?\n\nJoin this all-star panel of partner and alliance leaders as they provide an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.
URL:https://www.techtarget.com/event/partner-marketing-visionaries-habits-and-toolkits-of-future-ready-marketers/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/07/PMV_Tools-to-Future-Proof_Webinar-Resource-icon_v1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210804T120000
DTEND;TZID=America/New_York:20210804T130000
DTSTAMP:20210922T081754
CREATED:20210716T202600Z
LAST-MODIFIED:20210803T175035Z
UID:119478-1628078400-1628082000@www.techtarget.com
SUMMARY:Partner Marketing Roadmap: ESG’s Partner Acceleration Practice
DESCRIPTION:Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner\, alliance and channel program strategies\, tactics and outcomes. In this session you’ll learn: \n\nThe importance of an objective situation analysis to understand the strengths and weaknesses of your partner\, alliance and channel marketing approaches.\nHow to develop better partner\, alliance and channel strategies using a 5-point methodology for understanding your unique value proposition.\nHow to create content that educates the market and your partners and helps support their sales efforts.
URL:https://www.techtarget.com/event/partner-marketing-roadmap-esgs-partner-acceleration-practice/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/07/PMV-ESG_Webinar-Resource-icon_v1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210722
DTEND;VALUE=DATE:20210723
DTSTAMP:20210922T081754
CREATED:20210701T142554Z
LAST-MODIFIED:20210803T173103Z
UID:118519-1626912000-1626998399@www.techtarget.com
SUMMARY:Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact
DESCRIPTION:As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months\, this panel will explore and share:\nWhat’s the ideal partner profile in this new era of digital marketing? \n– How to identify and activate the ideal partners and focus on quality\, not quantity\n– Which digital marketing programs are making the biggest impact both in terms of partner activation as well as partner-driven revenue growth?\n– How H2 budgets will be allocated as the world opens back up \nJoin this all-star panel of partner and alliance leaders as they share tips and tricks that will impact your partner’s impact in the second half of 2021 and beyond.
URL:https://www.techtarget.com/event/partner-marketing-visionaries-the-digital-marketing-programs-that-drive-impact/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/07/Partner-Marketing-Visionaries_Webinar-Resource-icon_v1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210720
DTEND;VALUE=DATE:20210721
DTSTAMP:20210922T081754
CREATED:20210701T140403Z
LAST-MODIFIED:20210721T200941Z
UID:118512-1626739200-1626825599@www.techtarget.com
SUMMARY:Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results
DESCRIPTION:B2B tech is going through a transformation as marketers and sellers adapt to new types of data\, new technologies and new processes. While presenting unique challenges for marketing and sales organizations\, these changes have also brought about exciting new ways of identifying and engaging opportunities. This webinar outlines how B2B providers are addressing these challenges head-on\, featuring practical steps for applying real purchase intent insights to deliver breakthrough outcomes for your business.
URL:https://www.techtarget.com/event/delivering-on-the-promise-of-intent-applying-real-insights-to-accelerate-marketing-sales-results/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/07/Buyer-Insight-Series_Webinar-Resource-icon_v3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210625
DTEND;VALUE=DATE:20210626
DTSTAMP:20210922T081754
CREATED:20210527T145718Z
LAST-MODIFIED:20210625T194040Z
UID:117276-1624579200-1624665599@www.techtarget.com
SUMMARY:Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021
DESCRIPTION:Partnering\, and partner marketing\, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9\, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem. \nJoin your host Michael Latchford\, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn: \n\nThe most important elements of successful partner marketing programs\nHow nuances like location\, culture or category necessitate an adjustment to partner programs\nPitfalls to avoid on the path to partnership expansion
URL:https://www.techtarget.com/event/partner-marketing-visionaries-9-critical-insights-for-partner-marketing-in-2021/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/05/9-critical-insights-webinar-preview-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210624
DTEND;VALUE=DATE:20210625
DTSTAMP:20210922T081754
CREATED:20210610T205122Z
LAST-MODIFIED:20210625T191727Z
UID:117617-1624492800-1624579199@www.techtarget.com
SUMMARY:Practical Ways to Turbocharge Marketing and Sales with Intent Data
DESCRIPTION:The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data\, new technologies\, new processes and new ways of identifying and engaging opportunities. Throughout this journey\, lots of companies are trying out purchase intent data\, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster. \nJoin us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
URL:https://www.techtarget.com/event/practical-ways-to-turbocharge-marketing-and-sales-with-intent-data/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/06/Practical-Ways-to-Turbocharge-Marketing-Res-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210608
DTEND;VALUE=DATE:20210609
DTSTAMP:20210922T081754
CREATED:20210601T192758Z
LAST-MODIFIED:20210616T131507Z
UID:117553-1623110400-1623196799@www.techtarget.com
SUMMARY:Identifying and Influencing Technology Buying Groups
DESCRIPTION:3:00 PM AEST \nTechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify\, influence and engage purchasing committees – some of which contain 10 or more stakeholders. The question is how to do this in a scalable\, efficient manner especially in a region like APAC where resources are often limited. \nSince surrounding and educating the whole buying team is critical to winning champions and closing business\, the presentation and interactive discussion will center around: \n\nHow buying committees give off signals of interest for solutions like yours\nEffective ways to turn intent into successful\, multi-channel marketing campaigns\nTips for engaging different personas with a content-driven and consultative approach\nThe downside to focusing exclusively on pre-defined titles/personas and excluding others
URL:https://www.techtarget.com/event/identifying-and-influencing-technology-buying-groups/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/06/BrightTALK-Webinar-Resource-Logos-Button.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210607
DTEND;VALUE=DATE:20210611
DTSTAMP:20210922T081754
CREATED:20210517T151949Z
LAST-MODIFIED:20210616T131626Z
UID:116919-1623024000-1623369599@www.techtarget.com
SUMMARY:B2BMX: Next-Level ABM
DESCRIPTION:Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX\, one of the industry’s top events of the year\, is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to fine-tune your strategy\, this event will provide hot takes\, tips and case study examples from some of the industry’s top thought leaders and practitioners.
URL:https://www.techtarget.com/event/b2bmx-next-level-abm/
CATEGORIES:Virtual Event
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/05/B2BMX-2021.png.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210526
DTEND;VALUE=DATE:20210528
DTSTAMP:20210922T081754
CREATED:20210429T204418Z
LAST-MODIFIED:20210616T131655Z
UID:116830-1621987200-1622159999@www.techtarget.com
SUMMARY:B2B Marketing Leaders Forum APAC 2021
DESCRIPTION:Sydney\, Australia \nJoin TechTarget and BrightTALK at APAC’s largest B2B Marketing conference focusing on revenue\, growth\, brand\, leadership and personal career advancement.
URL:https://www.techtarget.com/event/b2b-marketing-leaders-forum-apac-2021/
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210526
DTEND;VALUE=DATE:20210527
DTSTAMP:20210922T081754
CREATED:20210506T201411Z
LAST-MODIFIED:20210528T174908Z
UID:116866-1621987200-1622073599@www.techtarget.com
SUMMARY:Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield
DESCRIPTION:While 80% of B2B buyers say that sales reps can have a major impact on a sale\, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic\, facilitated by the rise of Sales Engagement Platforms\, has caused many teams to overweight on sheer volume vs. quality-per-touch. This live webinar delivers key insight and useful guidance for sales organizations on how to better balance outreach activity and touch quality.
URL:https://www.techtarget.com/event/moving-beyond-activity-helping-sales-focus-on-quality-interactions-and-yield/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/05/Moving-Beyond_Forrester-Webinar_Resource-icon-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210519
DTEND;VALUE=DATE:20210520
DTSTAMP:20210922T081754
CREATED:20210429T141853Z
LAST-MODIFIED:20210615T212425Z
UID:116812-1621382400-1621468799@www.techtarget.com
SUMMARY:Partner Marketing Visionaries: A New Era for Alliances
DESCRIPTION:Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services\, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns\, purchase research methods\, and buyer engagement preferences.­
URL:https://www.techtarget.com/event/techtarget-presents-partner-marketing-visionaries-a-new-era-for-alliances/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/05/Partner_Visionaries_3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210504
DTEND;VALUE=DATE:20210505
DTSTAMP:20210922T081754
CREATED:20210429T141215Z
LAST-MODIFIED:20210506T202553Z
UID:116809-1620086400-1620172799@www.techtarget.com
SUMMARY:AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category
DESCRIPTION:Forrester B2B Summit North America\n\n12:35-12:55 PM ET \nIn this presentation\, you’ll see how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel\, integrated approach—fueled by real purchase intent data at the person and buying team levels. Susan Stogner\, Director of Lead Nurture Programs of AT&T Cybersecurity\, and John Steinert\, CMO of TechTarget\, will provide insight into specific data-driven strategies\, tactics and partnerships that help keep the demand pipeline full while growing engagement impact with key target accounts.
URL:https://www.techtarget.com/event/att-cybersecurity-delivering-hybrid-abm-in-an-exploding-category/
CATEGORIES:Virtual Event
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/04/Forrester-B2B-Summit-2021.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210422
DTEND;VALUE=DATE:20210423
DTSTAMP:20210922T081754
CREATED:20210406T191029Z
LAST-MODIFIED:20210615T212347Z
UID:115835-1619049600-1619135999@www.techtarget.com
SUMMARY:Growing ABM Revenue Using High-Value Engagement
DESCRIPTION:Gartner has shown that bringing buying groups together and gaining access to stakeholders are two of the biggest barriers B2B sellers face when engaging their key accounts. These challenges are not well matched to traditional marketing approaches or SDR KPIs. \nJoin B2B marketing and sales analysts Chris Moody and Dan Gottlieb of Gartner and TechTarget CMO John Steinert for this on-demand webinar to discover how high-quality intent data and new thinking about the value of initial meetings can help your teams better initiate relationships and drive significant engagement across your ABM lists.
URL:https://www.techtarget.com/event/expert-panel-webinar-growing-abm-revenue-using-high-value-engagement/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/04/Growing_ABM_Revenue_icon_Gartner_webinar.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210413
DTEND;VALUE=DATE:20210414
DTSTAMP:20210922T081754
CREATED:20210413T201120Z
LAST-MODIFIED:20210421T182828Z
UID:116112-1618272000-1618358399@www.techtarget.com
SUMMARY:BrightTALK Local UK: Driving Success with Intent Data
DESCRIPTION:In today’s highly competitive\, digital environment\, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights into buyers’ unique needs and challenges. When used effectively\, behavioural intent signals can be like rocket fuel – igniting better targeting\, engagement\, and conversions across your entire marketing and sales organization. \nJoin us for this live talk as we bring together expert marketers from the United Kingdom – Paul Gilhooly (BrightTALK)\, Al Cadena (MOI Global)\, Byrony Seifert (TechTarget) – to discuss: \n\nWhat is intent data and how to choose the right type\nActioning intent data with sales and marketing alignment\nEffective campaign management using intent insights
URL:https://www.techtarget.com/event/brighttalk-local-uk-driving-success-with-intent-data/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.techtarget.com/wp-content/uploads/2021/04/BrightTALK-Local-UK-Driving-Success-with-Intent-Data-webinar-replay.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210323
DTEND;VALUE=DATE:20210324
DTSTAMP:20210922T081754
CREATED:20210519T140104Z
LAST-MODIFIED:20210519T140158Z
UID:116947-1616457600-1616543999@www.techtarget.com
SUMMARY:Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World
DESCRIPTION:Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive\, how do you cut through the online noise and keep your targets engaged? \nThis session will arm B2B tech marketers with proven tactics for standing out in a crowded digital world. Attendees will hear directly from their colleagues\, marketers who are finding success despite the online competition and clutter. \nPresented by Priscilla Lee\, Dipika Dewan\, Jon Panker\, Meaghan Nichols\, Amadeus Guerrero-Pou\, Jon Slade and Stu West.
URL:https://www.techtarget.com/event/overcoming-digital-fatigue-in-apac-how-to-engage-b2b-buyers-in-a-noisy-world/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/05/BrightTALK-Webinar-Overcoming-Digital-Fatigue-APAC-384x320-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210225
DTEND;VALUE=DATE:20210226
DTSTAMP:20210922T081754
CREATED:20210129T203505Z
LAST-MODIFIED:20210617T210232Z
UID:113558-1614211200-1614297599@www.techtarget.com
SUMMARY:Accelerating Strategic Account Revenue with Intent Data
DESCRIPTION:Beyond planning and execution\, strategic account teams are taking advantage of new data sources\, already widely adopted by both marketing and high-volume prospecting teams\, to drive increased revenue opportunity and gain an advantage over competitors. In this 30-minute live webinar\, Nancy Nardin\, founder of Smart Selling Tools\, and John Steinert\, TechTarget CMO\, will discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts. \nWatch nowget the e-book
URL:https://www.techtarget.com/event/webinar-accelerating-strategic-account-revenue-with-intent-data/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2021/03/Smart-Selling-Webinar-February252021-Resource-GEODE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210216
DTEND;VALUE=DATE:20210217
DTSTAMP:20210922T081754
CREATED:20210122T210057Z
LAST-MODIFIED:20210615T212450Z
UID:113413-1613433600-1613519999@www.techtarget.com
SUMMARY:Creating Meaningful Marketing and Sales Interactions
DESCRIPTION:It’s easy for marketers to get lost in the channel optimization weeds. To maximize effectiveness\, marketing efforts must achieve substantially more than a handful of micro-behaviors can show. Our efforts towards “personalization” must become more thoughtful than they’ve typically been. Join us for this 30-minute webinar as we discuss three key areas that will improve engagement and deliver stronger business growth.
URL:https://www.techtarget.com/event/webinar-creating-meaningful-marketing-and-sales-interactions/
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201216
DTEND;VALUE=DATE:20201217
DTSTAMP:20210922T081754
CREATED:20201123T211944Z
LAST-MODIFIED:20210617T211038Z
UID:111675-1608076800-1608163199@www.techtarget.com
SUMMARY:Driving Short-Term Quota Attainment by Aligning Sales to Marketing
DESCRIPTION:This webinar featuring Nancy Nardin\, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process\, explores what sales really needs from marketing right now and provides a blueprint for how teams can align to reach revenue goals in the near-term. \nWatch nowget the e-book
URL:https://www.techtarget.com/event/live-webinar-aligning-marketing-sales-to-drive-short-term-quota-attainment/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.techtarget.com/wp-content/uploads/2020/11/Smart-Selling-Aligning-Marketing-and-Sales-WEBINAR-Resource-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201118
DTEND;VALUE=DATE:20201119
DTSTAMP:20210922T081754
CREATED:20201030T201311Z
LAST-MODIFIED:20210617T211241Z
UID:110917-1605657600-1605743999@www.techtarget.com
SUMMARY:Closing the Loop on ABM Revenue in 2021: 3 Essential Barriers to Overcome
DESCRIPTION:Revenue improvement is the most critical measure of ABM effectiveness; and yet fundamental disconnects exist between sales and marketing (and ops) teams that prevent organizations from achieving full potential. Your customers are demanding a better buying experience from you\, but you can’t figure out a reasonable way to scale. \nModerated by TechTarget CMO John Steinert and featuring Forrester principal analyst Malachi Threadgill\, this interactive webinar explores how companies can deliver better on increased revenue by overcoming barriers to addressing actual customer needs. Attend this webinar to learn 3 critical areas for improvement that you must address to ensure your ABM efforts will really pay off. \nWatch nowget the e-book
URL:https://www.techtarget.com/event/expert-webinar-closing-the-loop-on-abm-revenue-in-2021-3-essential-barriers-to-overcome/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20201028T130000
DTEND;TZID=UTC:20201028T133000
DTSTAMP:20210922T081754
CREATED:20201029T191038Z
LAST-MODIFIED:20210615T212626Z
UID:110816-1603890000-1603891800@www.techtarget.com
SUMMARY:Intent Data Improves Results for All Go-to-Markets
DESCRIPTION:This webinar\, featuring TOPO Sr. Marketing Analyst Eric Wittlake\, reviews new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team. A part of the TOPO Virtual Summit Encore Series\, this session will explore how account and prospect-level intent helps you: \n\nPrioritize which accounts to pursue from any target account list\, no matter the list size\nPursue more revenue opportunities with the right buying teams\nPersonalize outreach with more precision based on prospect interest and need\n\nWatch nowget the e-book
URL:https://www.techtarget.com/event/webinar-intent-data-improves-results-for-all-go-to-markets/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200929T130000
DTEND;TZID=America/New_York:20200929T140000
DTSTAMP:20210922T081754
CREATED:20200930T133751Z
LAST-MODIFIED:20210621T200424Z
UID:110718-1601384400-1601388000@www.techtarget.com
SUMMARY:3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment
DESCRIPTION:In today’s WFH environment\, relationships have gone primarily digital\, making it much harder to connect to customers. To overcome this\, marketers must have a better understanding of their buyers and audiences out of the gate\, which requires better data and insights. Join MarTech Today’s Editorial Director Kim Davis and John Steinert\, CMO of TechTarget\, as they discuss how relationship building has changed in the era of COVID and the critical role intent data at the opt-in prospect level plays in connecting you to real buyers. \nThey’ll discuss 3 ways marketers can drive success in a difficult business environment by: \n\nEvolving ABM buying group strategies\nExpanding their role in sales enablement\nImplementing data-driven personalization at scale\n\nWatch nowget the e-book
URL:https://www.techtarget.com/event/live-webinar-3-data-driven-ways-to-capture-more-demand-in-todays-environment/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200928
DTEND;VALUE=DATE:20200929
DTSTAMP:20210922T081754
CREATED:20200909T114524Z
LAST-MODIFIED:20210308T161616Z
UID:110712-1601251200-1601337599@www.techtarget.com
SUMMARY:Worldwide ROI Summit – APAC Virtual Event Series
DESCRIPTION:The Worldwide ROI Summit is APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. This year’s event will be entirely virtual\, giving you the opportunity to learn from your peers without leaving your desk. Over a 5-week period TechTarget is hosting a series of live webinars focused on some of the most pressing issues facing B2B technology organisations\, sharing advice directly from those who walk in your shoes.
URL:https://www.techtarget.com/event/worldwide-roi-summit-apac-virtual-event-series/
CATEGORIES:Virtual Event
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200915T130000
DTEND;TZID=America/New_York:20200922T133000
DTSTAMP:20210922T081754
CREATED:20200820T102215Z
LAST-MODIFIED:20210308T201809Z
UID:110711-1600174800-1600781400@www.techtarget.com
SUMMARY:Evolving Persona Thinking to Win More Business (…It’s all in the details)
DESCRIPTION:On-Demand Webinar: Advance Your Persona Targeting Strategies [30 minutes] \nGet expert advice and insight on how to identify and capture more active demand in your target accounts. Join Megan Heuer and John Steinert as they discuss how to better recognize\, engage and manage groups of people who are initiating a buyer’s journey. \nWatch nowget the e-book
URL:https://www.techtarget.com/event/live-webinar-evolving-persona-thinking-to-win-more-business-its-all-in-the-details/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200823T140000
DTEND;TZID=America/New_York:20200823T143000
DTSTAMP:20210922T081754
CREATED:20190820T113825Z
LAST-MODIFIED:20210621T200843Z
UID:110704-1598191200-1598193000@www.techtarget.com
SUMMARY:Secret Ingredient for Revenue Growth: New Research from Demand Gen Report
DESCRIPTION:In this webinar you’ll get a close look at new research from Demand Gen Report that shows high-growth companies are making intent data an integral part of holistic revenue strategies. You’ll come away with new ideas on the definitive impact intent can have on your marketing and sales efforts.  \nJoin this webinar to hear Andrew Gaffney\, President\, Demand Gen Report and John Steinert\, CMO\, TechTarget discuss key trends driving the use and success of purchase intent in high performance organizations. \nWatch nowget the e-book
URL:https://www.techtarget.com/event/a-look-inside-new-research-how-companies-are-using-intent-data-to-accelerate-pipeline/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200822T150000
DTEND;TZID=UTC:20200822T170000
DTSTAMP:20210922T081754
CREATED:20200625T184515Z
LAST-MODIFIED:20210621T201217Z
UID:99771-1598108400-1598115600@www.techtarget.com
SUMMARY:Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
DESCRIPTION:In this webinar as part of DemandGen Report’s “Buyer Insights & Intelligence Series\,” learn how Cornerstone OnDemand\, a Gartner- and IDC-recognized leader in HR and Talent Management software\, has transformed its marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. This in-depth session will outline Cornerstone’s journey from legacy demand generation to ABM with specific insight into how they have re-aligned sales and marketing\, evolved performance metrics and have put in place the right data\, systems and processes to drive sustained success and realize the full potential of ABM. \nWatch nowget the e-book
URL:https://www.techtarget.com/event/because-your-mqls-just-wont-cut-it-cornerstones-intent-driven-transition-from-demand-to-full-funnel-abm/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200821T120000
DTEND;TZID=UTC:20200821T130000
DTSTAMP:20210922T081754
CREATED:20200625T192610Z
LAST-MODIFIED:20210308T181101Z
UID:99773-1598011200-1598014800@www.techtarget.com
SUMMARY:Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt
DESCRIPTION:Leverage key buying trends and behavioral insights to take real action right now. \nTwo months into lockdown\, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level\, that figure masks some critical trends that can drive marketing and sales success during the pandemic.  \nJoin TechTarget’s Kelley Damore\, Chief Content Officer\, and Rebecca Kitchens\, SVP of Market Development\, joined by Deb Schleede of CloudCheckr’s Marketing Operations team\, as they provide a clear read on today’s markets and what your marketing and sales teams should be doing to optimize demand capture in the current environment.
URL:https://www.techtarget.com/event/tech-buying-and-selling-during-the-pandemic-what-techtarget-audience-intent-reveals-and-how-to-adapt/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200820T000000
DTEND;TZID=America/New_York:20200820T170000
DTSTAMP:20210922T081754
CREATED:20200624T135314Z
LAST-MODIFIED:20210615T212931Z
UID:99349-1597881600-1597942800@www.techtarget.com
SUMMARY:Today’s Market Realities Require New Demand Gen Strategies
DESCRIPTION:In this 30-minute webinar\, you’ll get real expert advice on how to optimize demand capture in these unprecedented times. Moderated by TechTarget CMO John Steinert and featuring two leading Forrester SiriusDecisions experts\, VP and principal analyst Terry Flaherty and principal analyst Anthony McPartlin\, you’ll come away with actions you can take today to protect revenue in the short term and achieve breakthrough success in the future. \nWatch nowget the e-book
URL:https://www.techtarget.com/event/webinar-todays-market-realities-require-new-demand-gen-strategies/
CATEGORIES:Webinar
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