Events & Webinars

Intent-driven sales and marketing events and webinars

All upcoming events

Webinar

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

Tue, Oct 19, 2021
1:00 PM - 2:00 PM EDT

In this webinar, the CMOs of TechTarget and Hushly will examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs. We’ll take apart the problem and […]

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ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

Tue, Oct 19, 2021
1:00 PM - 2:00 PM EDT
In this webinar, the CMOs of TechTarget and Hushly will examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs. We’ll take apart the problem and put it back together again so that you’ll better understand exactly where you’re missing out and what you can do about it. Through a combination of the very best in intent-based targeting and platform-supported personalization you’ll see what’s making the campaigns of today better for buyers and sellers alike.
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Webinar

What is Great Content for Buyers and Why’s it So Hard?

Wed, Oct 20, 2021
9:00 AM - 10:00 AM EDT

Think about your buyers. Buying a solution for their company is a complicated, risky proposition. To even begin a real buyer’s journey, they’ve got to be experiencing a big enough […]

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What is Great Content for Buyers and Why’s it So Hard?

Wed, Oct 20, 2021
9:00 AM - 10:00 AM EDT
Think about your buyers. Buying a solution for their company is a complicated, risky proposition. To even begin a real buyer’s journey, they’ve got to be experiencing a big enough issue that it’s worth the effort. And they’ve got to be solving a big enough problem that it’s worth the resources of everyone involved. That’s the reality that you’re selling into – the difficult buying team work necessary to move from a big problem to a successful solution. By helping buyers move through this process, great content accelerates it and increases your chances of winning. So what exactly is that content? Why do most organizations struggle to produce it? And how can your team do better? In this webinar, John McNight, EVP at TechTarget’s Enterprise Strategy Group (ESG), will help you better understand and navigate the needs and challenges surrounding creating the content you need to win. He’ll cover the organization issues you face, the essential elements of the content itself, and the operationalization of a content engine that can better deliver for your prospects and your company.
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Webinar

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation

Wed, Oct 20, 2021
12:00 PM - 1:00 PM EDT

Even with a clear TAM and an excellent ICP in hand, Marketers face significant challenges in turning prospects into opportunities. So in the face of nearly insatiable pipelines, it’s no […]

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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation

Wed, Oct 20, 2021
12:00 PM - 1:00 PM EDT
Even with a clear TAM and an excellent ICP in hand, Marketers face significant challenges in turning prospects into opportunities. So in the face of nearly insatiable pipelines, it’s no wonder that many turn to increasing lead volumes as their go-to approach for ‘feeding the beast.’ And yet these higher volumes can easily have multiple side effects that seriously undermine desired business outcomes. In fact, your lead management processes can actually kill much of your potential ROI. In this webinar, we will identify common ROI-killing breakpoints in the lead generation lifecycle and then show how, together, a combination of better data and intelligent automation can dramatically improve opportunity creation and revenue yields. You’ll learn how to address:
  • Nurtures that go nowhere because you lack either the insight or the resources (or both) necessary to segment and correspond with prospects in a timely and relevant fashion.
  • False negatives of many kinds that dead-end both real MQLs and often whole accounts where the demand is real but the process fails.
  • Opportunities left un-pursued at all because of major gaps in what Marketing can deliver and what Sales is able to understand as ‘gold’.
Featuring: John Steinert, CMO, TechTarget Sonny Dasgupta, Head Of Product Marketing, Conversica
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All recent events

Virtual Event

TechTarget Worldwide ROI Summit 2021 APAC

Be more data driven. Learn how others are putting intent at the center of their strategies. TechTarget has created this series of short webinars specifically to address the challenges and […]

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Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Learn More
Webinar

Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Performance

In this live webinar, partner marketing executives from Google Cloud, Nutanix, and Splunk share approaches to GTM development and execution that allow them to scale successful partnerships in rapidly expanding […]

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Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
watch now
Webinar

The Frightening Realities of Your SDR Program … and What to Do About Them

The insatiable hunger for pipeline has led to massive growth in SDR teams. But for many, this steep rise SDR deployment hasn’t been coupled with a focus on success of […]

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Watch Now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Watch Now
Webinar

Customer-Centric Growth in a Shapeshifting Cybersecurity Market

Responding to changing B2B buyer preferences and expanding buying groups is challenging. Doing that while the cybersecurity market is simultaneously growing & consolidating is even harder. Today’s CRO’s & CMO’s […]

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Watch Now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Webinar

Partner Marketing Visionaries: Habits and Toolkits of Future-Ready Marketers

The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and […]

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watch now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
watch now
Webinar

Partner Marketing Roadmap: ESG’s Partner Acceleration Practice

Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics […]

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Watch Now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Watch Now
Webinar

Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

Tuesday, July 22, 10 AM ET

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? […]

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Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? - How to identify and activate the ideal partners and focus on quality, not quantity - Which digital marketing programs are making the biggest impact both in terms of partner activation as well as partner-driven revenue growth? - How H2 budgets will be allocated as the world opens back up Join this all-star panel of partner and alliance leaders as they share tips and tricks that will impact your partner's impact in the second half of 2021 and beyond.
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Webinar

Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and […]

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Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. This webinar outlines how B2B providers are addressing these challenges head-on, featuring practical steps for applying real purchase intent insights to deliver breakthrough outcomes for your business.
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Webinar

Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

June 7, 2021, 11:00 AM ET

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem.

Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn:
  • The most important elements of successful partner marketing programs
  • How nuances like location, culture or category necessitate an adjustment to partner programs
  • Pitfalls to avoid on the path to partnership expansion
Watch now
Webinar

Practical Ways to Turbocharge Marketing and Sales with Intent Data

June 24, 2021, 11:00 AM ET

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities […]

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Practical Ways to Turbocharge Marketing and Sales with Intent Data

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster.

Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
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Webinar

Identifying and Influencing Technology Buying Groups

June 8, 2021, 3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify […]

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Identifying and Influencing Technology Buying Groups

3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, influence and engage purchasing committees – some of which contain 10 or more stakeholders. The question is how to do this in a scalable, efficient manner especially in a region like APAC where resources are often limited.

Since surrounding and educating the whole buying team is critical to winning champions and closing business, the presentation and interactive discussion will center around:
  • How buying committees give off signals of interest for solutions like yours
  • Effective ways to turn intent into successful, multi-channel marketing campaigns
  • Tips for engaging different personas with a content-driven and consultative approach
  • The downside to focusing exclusively on pre-defined titles/personas and excluding others
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Virtual Event

B2BMX: Next-Level ABM

June 7-10, 2021

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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register
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B2BMX: Next-Level ABM

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to fine-tune your strategy, this event will provide hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners.
register