Events & Webinars

Revenue improvement is the most critical measure of ABM effectiveness; and yet fundamental disconnects exist between sales and marketing (and ops) teams that prevent organizations from achieving full potential. Your customers are demanding a better buying experience from you, but you can’t figure out a reasonable way to scale. Moderated by TechTarget CMO John Steinert and featuring Forrester principal analyst Malachi Threadgill, this interactive webinar explores how companies can deliver better on increased revenue by overcoming barriers to addressing actual customer needs. Attend this webinar to learn 3 critical areas for improvement that you must address to ensure your ABM efforts will really pay off.

This webinar, featuring TOPO Sr. Marketing Analyst Eric Wittlake, reviews new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team. A part of the TOPO Virtual Summit Encore Series, this session will explore how account and prospect-level intent helps you:

• Prioritize which accounts to pursue from any target account list, no matter the list size
• Pursue more revenue opportunities with the right buying teams
• Personalize outreach with more precision based on prospect interest and need

In today’s WFH environment, relationships have gone primarily digital, making it much harder to connect to customers. To overcome this, marketers must have a better understanding of their buyers and audiences out of the gate, which requires better data and insights. Join MarTech Today’s Editorial Director Kim Davis and John Steinert, CMO of TechTarget, as they discuss how relationship building has changed in the era of COVID and the critical role intent data at the opt-in prospect level plays in connecting you to real buyers.

They’ll discuss 3 ways marketers can drive success in a difficult business environment by:

• Evolving ABM buying group strategies
• Expanding their role in sales enablement
• Implementing data-driven personalization at scale

The Worldwide ROI Summit is APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. This year’s event will be entirely virtual, giving you the opportunity to learn from your peers without leaving your desk. Over a 5-week period TechTarget is hosting a series of live webinars focused on some of the most pressing issues facing B2B technology organisations, sharing advice directly from those who walk in your shoes.

On-Demand Webinar: Advance Your Persona Targeting Strategies [30 minutes]

Get expert advice and insight on how to identify and capture more active demand in your target accounts. Join Megan Heuer and John Steinert as they discuss how to better recognize, engage and manage groups of people who are initiating a buyer’s journey.

In this webinar you’ll get a close look at new research from Demand Gen Report that shows high-growth companies are making intent data an integral part of holistic revenue strategies. You’ll come away with new ideas on the definitive impact intent can have on your marketing and sales efforts.

Join this webinar to hear Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget discuss key trends driving the use and success of purchase intent in high performance organizations.

In this webinar as part of DemandGen Report’s “Buyer Insights & Intelligence Series,” learn how Cornerstone OnDemand, a Gartner- and IDC-recognized leader in HR and Talent Management software, has transformed its marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. This in-depth session will outline Cornerstone’s journey from legacy demand generation to ABM with specific insight into how they have re-aligned sales and marketing, evolved performance metrics and have put in place the right data, systems and processes to drive sustained success and realize the full potential of ABM.

Leverage key buying trends and behavioral insights to take real action right now.

Two months into lockdown, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level, that figure masks some critical trends that can drive marketing and sales success during the pandemic.

Join TechTarget’s Kelley Damore, Chief Content Officer, and Rebecca Kitchens, SVP of Market Development, joined by Deb Schleede of CloudCheckr’s Marketing Operations team, as they provide a clear read on today’s markets and what your marketing and sales teams should be doing to optimize demand capture in the current environment.

In this 30-minute webinar, you’ll get real expert advice on how to optimize demand capture in these unprecedented times. Moderated by TechTarget CMO John Steinert and featuring two leading Forrester SiriusDecisions experts, VP and principal analyst Terry Flaherty and principal analyst Anthony McPartlin, you’ll come away with actions you can take today to protect revenue in the short term and achieve breakthrough success in the future.

TOPO Virtual Summit is a two-day virtual conference for sales, sales development, and marketing practitioners based around TOPO’s new framework for revenue growth: Stabilize. Reinvent. Grow. This 2-day event focuses on the reinvent stage. By attending, you’ll get an inside look into what leading sales and marketing organizations are doing to reinvent their revenue growth and get specific actions for your teams to immediately apply to their engagement efforts.

June 11, 2020: This EMEA Roundtable focuses on how the COVID-19 pandemic is changing IT buyer priorities, how intent-based marketing can help navigate these shifts, and observations on current buyer research behavior. The discussion is led by Brent Boswell, TechTarget’s SVP of International; Bryan Glick, Editor-in-Chief, Computer Weekly; Colin Mitchell, Senior Director of Priority Engine, EMEA; and moderator Byrony Seifert, VP of Marketing, EMEA 

June 16, 2020: This APAC Roundtable focuses on how the COVID-19 pandemic is impacting IT buyer pre-purchase research behavior and how intent-based marketing can help navigate these shifts. The discussion includes a conversation with representatives of TechTarget’s offices across APAC, NTUC Enterprise and SP Digital.