Events & Webinars

Intent-driven sales and marketing events and webinars

All upcoming events

Virtual Event

Reach 2022 Virtual Event: Demand. Engagement. Impact.

Tue, Oct 19, 2021 - Thu, Oct 21, 2021

BrightTALK’s Reach 2022 is an immersive three-day virtual experience focused on the future of B2B marketing. We’ll dive into the three critical and challenging pillars of successful marketing outcomes through […]

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Priority Engine User Group Roundtables

Tue, Oct 19, 2021 - Thu, Oct 21, 2021
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns

Tue, Oct 19, 2021
10:00 AM - 11:00 AM BST

A Reach 2022 presentation: Demand Generation is the building of process, modeled by behavior, and honed by reasonability. It is the complex weaving of content creation, copywriting, product positioning, and […]

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Priority Engine User Group Roundtables

Tue, Oct 19, 2021
10:00 AM - 11:00 AM BST
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

Tue, Oct 19, 2021
1:00 PM - 2:00 PM EDT

A Reach 2022 presentation: In this webinar, the CMOs of TechTarget and Hushly will examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs. We’ll take […]

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Priority Engine User Group Roundtables

Tue, Oct 19, 2021
1:00 PM - 2:00 PM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

Bigger, Faster, Better: Considerations for Scaling Up your own Engagement Engine

Wed, Oct 20, 2021
8:00 AM - 9:00 AM EDT

A Reach 2022 keynote: Customer acquisition and growth is hard work. Marketing leaders (and their teams) are surrounded by an echo “more, more, more” shouted from CEOs, CROs, Sales, and […]

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Priority Engine User Group Roundtables

Wed, Oct 20, 2021
8:00 AM - 9:00 AM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

What is Great Content for Buyers and Why’s it So Hard?

Wed, Oct 20, 2021
9:00 AM - 10:00 AM EDT

A Reach 2022 presentation: Think about your buyers. Buying a solution for their company is a complicated, risky proposition. To even begin a real buyer’s journey, they’ve got to be […]

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Priority Engine User Group Roundtables

Wed, Oct 20, 2021
9:00 AM - 10:00 AM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

Highlights from the Best of VMworld 2021 Sponsor Awards

Wed, Oct 20, 2021
11:00 AM - 12:00 PM EDT

Join Nick Martin, TechTarget’s Senior Editorial Director, to find out the winners of this year’s Best of VMworld Awards. We’ll also review trends we uncovered from this year’s submissions.

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Priority Engine User Group Roundtables

Wed, Oct 20, 2021
11:00 AM - 12:00 PM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation

Wed, Oct 20, 2021
12:00 PM - 1:00 PM EDT

A Reach 2022 presentation: Even with a clear TAM and an excellent ICP in hand, Marketers face significant challenges in turning prospects into opportunities. So in the face of nearly […]

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Priority Engine User Group Roundtables

Wed, Oct 20, 2021
12:00 PM - 1:00 PM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

Engaging B2B Buyers in the Era of Intent

Thu, Oct 21, 2021
11:00 AM - 12:00 PM SGT

A Reach 2022 presentation: Remember that last email you sent your prospect? It’s one of 40 that the average enterprise technology buyer received from a vendor in the last week. […]

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Priority Engine User Group Roundtables

Thu, Oct 21, 2021
11:00 AM - 12:00 PM SGT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

What the VMware Customer Wants: Tips and tricks for marketing and selling into the VMware customer base

Mon, Nov 1, 2021
11:00 AM - 12:00 PM EDT

You’re invited to an exclusive research presentation on VMware customer purchase intent from TechTarget, the exclusive VMworld media partner and host of the Best of VMworld Awards. Guided by audience […]

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Priority Engine User Group Roundtables

Mon, Nov 1, 2021
11:00 AM - 12:00 PM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register
Webinar

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?

Tue, Nov 2, 2021
11:00 AM - 12:00 PM EDT

Third-party cookies will be gone before you know it. Are you ready? Google has pushed out the removal of third-party cookies in Chrome until 2023. However, you’re still facing the […]

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Priority Engine User Group Roundtables

Tue, Nov 2, 2021
11:00 AM - 12:00 PM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
register
Webinar

Partner Marketing Visionaries: Measuring Alliance ROI

Wed, Nov 3, 2021
12:00 PM - 1:00 PM EDT

In this live webinar, partner marketing executives from VMware, Oracle and Pure Storage share insights on how to sustainably develop alliance partner programs that achieve the highest levels of success […]

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Register
✕

Priority Engine User Group Roundtables

Wed, Nov 3, 2021
12:00 PM - 1:00 PM EDT
At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Register

All recent events

Virtual Event

TechTarget Worldwide ROI Summit 2021 APAC

Be more data driven. Learn how others are putting intent at the center of their strategies. TechTarget has created this series of short webinars specifically to address the challenges and […]

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Learn More
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Learn More
Webinar

Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Performance

In this live webinar, partner marketing executives from Google Cloud, Nutanix, and Splunk share approaches to GTM development and execution that allow them to scale successful partnerships in rapidly expanding […]

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watch now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
watch now
Webinar

The Frightening Realities of Your SDR Program … and What to Do About Them

The insatiable hunger for pipeline has led to massive growth in SDR teams. But for many, this steep rise SDR deployment hasn’t been coupled with a focus on success of […]

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Watch Now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Watch Now
Webinar

Customer-Centric Growth in a Shapeshifting Cybersecurity Market

Responding to changing B2B buyer preferences and expanding buying groups is challenging. Doing that while the cybersecurity market is simultaneously growing & consolidating is even harder. Today’s CRO’s & CMO’s […]

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Watch Now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Webinar

Partner Marketing Visionaries: Habits and Toolkits of Future-Ready Marketers

The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and […]

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watch now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
watch now
Webinar

Partner Marketing Roadmap: ESG’s Partner Acceleration Practice

Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics […]

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Watch Now
✕

Priority Engine User Group Roundtables

At each Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours.

To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.

For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.

Read these blogs for takeaways from previous User Group sessions.
Watch Now
Webinar

Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

Tuesday, July 22, 10 AM ET

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? […]

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Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? - How to identify and activate the ideal partners and focus on quality, not quantity - Which digital marketing programs are making the biggest impact both in terms of partner activation as well as partner-driven revenue growth? - How H2 budgets will be allocated as the world opens back up Join this all-star panel of partner and alliance leaders as they share tips and tricks that will impact your partner's impact in the second half of 2021 and beyond.
Watch Now
Webinar

Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and […]

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Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. This webinar outlines how B2B providers are addressing these challenges head-on, featuring practical steps for applying real purchase intent insights to deliver breakthrough outcomes for your business.
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Webinar

Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

June 7, 2021, 11:00 AM ET

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem.

Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn:
  • The most important elements of successful partner marketing programs
  • How nuances like location, culture or category necessitate an adjustment to partner programs
  • Pitfalls to avoid on the path to partnership expansion
Watch now
Webinar

Practical Ways to Turbocharge Marketing and Sales with Intent Data

June 24, 2021, 11:00 AM ET

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities […]

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Practical Ways to Turbocharge Marketing and Sales with Intent Data

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster.

Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
watch now
Webinar

Identifying and Influencing Technology Buying Groups

June 8, 2021, 3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify […]

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Identifying and Influencing Technology Buying Groups

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, influence and engage purchasing committees – some of which contain 10 or more stakeholders. The question is how to do this in a scalable, efficient manner especially in a region like APAC where resources are often limited.

Since surrounding and educating the whole buying team is critical to winning champions and closing business, the presentation and interactive discussion will center around:
  • How buying committees give off signals of interest for solutions like yours
  • Effective ways to turn intent into successful, multi-channel marketing campaigns
  • Tips for engaging different personas with a content-driven and consultative approach
  • The downside to focusing exclusively on pre-defined titles/personas and excluding others
watch now
Virtual Event

B2BMX: Next-Level ABM

June 7-10, 2021

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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register
✕

B2BMX: Next-Level ABM

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to fine-tune your strategy, this event will provide hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners.
register