Events & Webinars

Intent-driven sales and marketing events and webinars

All upcoming events

Webinar

Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

June 7, 2021, 11:00 AM ET

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Thu, Jun 17, 2021
11:00 AM ET

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem.

Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn:
  • The most important elements of successful partner marketing programs
  • How nuances like location, culture or category necessitate an adjustment to partner programs
  • Pitfalls to avoid on the path to partnership expansion
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Webinar

Practical Ways to Turbocharge Marketing and Sales with Intent Data

June 24, 2021, 11:00 AM ET,

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities […]

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Practical Ways to Turbocharge Marketing and Sales with Intent Data

Thu, Jun 24, 2021
11:00 AM ET

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster. Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
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All recent events

Webinar

Identifying and Influencing Technology Buying Groups

June 8, 2021, 3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify […]

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Identifying and Influencing Technology Buying Groups

3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, influence and engage purchasing committees – some of which contain 10 or more stakeholders. The question is how to do this in a scalable, efficient manner especially in a region like APAC where resources are often limited.

Since surrounding and educating the whole buying team is critical to winning champions and closing business, the presentation and interactive discussion will center around:
  • How buying committees give off signals of interest for solutions like yours
  • Effective ways to turn intent into successful, multi-channel marketing campaigns
  • Tips for engaging different personas with a content-driven and consultative approach
  • The downside to focusing exclusively on pre-defined titles/personas and excluding others
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Virtual Event

B2BMX: Next-Level ABM

June 7-10, 2021

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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B2BMX: Next-Level ABM

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to fine-tune your strategy, this event will provide hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners.
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Conference

B2B Marketing Leaders Forum APAC 2021

May 26-27, 2021

Join TechTarget at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.

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B2B Marketing Leaders Forum APAC 2021

Sydney, Australia

Join TechTarget and BrightTALK at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.
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Webinar

Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

Wednesday, May 26, 2021
1-1:45PM ET

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic[…]

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Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic, facilitated by the rise of Sales Engagement Platforms, has caused many teams to overweight on sheer volume vs. quality-per-touch. This live webinar delivers key insight and useful guidance for sales organizations on how to better balance outreach activity and touch quality.
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Webinar

TechTarget Presents Partner Marketing Visionaries: A New Era for Alliances

Wednesday, May 19, 2021,
12:00 PM ET

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment Tune in to TechTarget’s Partner Marketing Visionaries series […]

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TechTarget Presents Partner Marketing Visionaries: A New Era for Alliances

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.­
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Virtual Event

AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category

This presentation showed how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel, [...]

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AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category


This presentation showed how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel, integrated approach—fueled by real purchase intent data at the person and buying team levels. Susan Stogner, Director of Lead Nurture Programs of AT&T Cybersecurity, and John Steinert, CMO of TechTarget, provided insight into specific data-driven strategies, tactics and partnerships that help keep the demand pipeline full while growing engagement impact with key target accounts.
Webinar

Expert Panel Webinar: Growing ABM Revenue Using High-Value Engagement

Thursday, April 22, 2021,
1:00-1:45 pm ET

Gartner has shown that bringing buying groups together and gaining access to stakeholders are two of the biggest barriers B2B sellers face when engaging their key accounts. […]

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Expert Panel Webinar: Growing ABM Revenue Using High-Value Engagement

Gartner has shown that bringing buying groups together and gaining access to stakeholders are two of the biggest barriers B2B sellers face when engaging their key accounts. These challenges are not well matched to traditional marketing approaches or SDR KPIs.

Join B2B marketing and sales analysts Chris Moody and Dan Gottlieb of Gartner and TechTarget CMO John Steinert for this on-demand webinar to discover how high-quality intent data and new thinking about the value of initial meetings can help your teams better initiate relationships and drive significant engagement across your ABM lists.
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Webinar

BrightTALK Local UK: Driving Success with Intent Data

Wednesday, April 14, 2021,
11:00 am GMT / 6:00 am ET

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights […]

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BrightTALK Local UK: Driving Success with Intent Data

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights into buyers’ unique needs and challenges. When used effectively, behavioural intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization. Join us for this live talk as we bring together expert marketers from the United Kingdom – Paul Gilhooly (BrightTALK), Al Cadena (MOI Global), Byrony Seifert (TechTarget) – to discuss:
  • What is intent data and how to choose the right type
  • Actioning intent data with sales and marketing alignment
  • Effective campaign management using intent insights
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Webinar

Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World

Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive, how do you […]

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Overcoming Digital Fatigue in APAC: How to Engage B2B Buyers in a Noisy World

Tech buyers have spent much of the last year staring at screens with vendors vying to attract their digital attention. At a time when burnout is pervasive, how do you cut through the online noise and keep your targets engaged?

This session will arm B2B tech marketers with proven tactics for standing out in a crowded digital world. Attendees will hear directly from their colleagues, marketers who are finding success despite the online competition and clutter.

Presented by Priscilla Lee, Dipika Dewan, Jon Panker, Meaghan Nichols, Amadeus Guerrero-Pou, Jon Slade and Stu West.
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Webinar

Webinar: Accelerating Strategic Account Revenue with Intent Data

Thursday, February 25
2:00 PM – 2:30 PM ET

Beyond planning and execution, strategic account teams are taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased […]

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Webinar: Accelerating Strategic Account Revenue with Intent Data

Beyond planning and execution, strategic account teams are taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased revenue opportunity and gain an advantage over competitors. In this 30-minute live webinar, Nancy Nardin, founder of Smart Selling Tools, and John Steinert, TechTarget CMO, will discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts.
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Webinar

Webinar: Creating Meaningful Marketing and Sales Interactions

Tuesday, February 16
1:00 PM – 1:30 PM

It’s easy for marketers to get lost in the channel optimization weeds. To maximize effectiveness, marketing efforts must achieve substantially more than a handful of micro-behaviors can show […]

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Webinar: Creating Meaningful Marketing and Sales Interactions

It’s easy for marketers to get lost in the channel optimization weeds. To maximize effectiveness, marketing efforts must achieve substantially more than a handful of micro-behaviors can show. Our efforts towards “personalization” must become more thoughtful than they’ve typically been. Join us for this 30-minute webinar as we discuss three key areas that will improve engagement and deliver stronger business growth.
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Webinar

Webinar: Driving Short-Term Quota Attainment by Aligning Sales to Marketing


Wednesday, December 16
1:00 PM – 1:30 PM

This webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what sales really needs from marketing right now […]

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Webinar: Driving Short-Term Quota Attainment by Aligning Sales to Marketing

This webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what sales really needs from marketing right now and provides a blueprint for how teams can align to reach revenue goals in the near-term.
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