Events & Webinars

Intent-driven sales and marketing events and webinars

All upcoming events

Webinar

Partner Marketing Roadmap: ESG’s Partner Acceleration Practice

Wed, Aug 4, 2021
12:00 PM - 1:00 PM UTC+0

Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics […]

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Partner Marketing Roadmap: ESG’s Partner Acceleration Practice

Wed, Aug 4, 2021
12:00 PM - 1:00 PM UTC+0
Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics and outcomes. In this session you’ll learn:
  • The importance of an objective situation analysis to understand the strengths and weaknesses of your partner, alliance and channel marketing approaches.
  • How to develop better partner, alliance and channel strategies using a 5-point methodology for understanding your unique value proposition.
  • How to create content that educates the market and your partners and helps support their sales efforts.
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Webinar

Customer-Centric Growth in a Shapeshifting Cybersecurity Market

Wed, Aug 18, 2021
10:30 AM - 11:30 AM UTC-4

Responding to changing B2B buyer preferences and expanding buying groups is challenging. Doing that while the cybersecurity market is simultaneously growing & consolidating is even harder. Today’s CRO’s & CMO’s […]

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Customer-Centric Growth in a Shapeshifting Cybersecurity Market

Wed, Aug 18, 2021
10:30 AM - 11:30 AM UTC-4
Responding to changing B2B buyer preferences and expanding buying groups is challenging. Doing that while the cybersecurity market is simultaneously growing & consolidating is even harder. Today’s CRO’s & CMO’s know more customer-centric approaches are essential for retention and growth, requiring vendors look externally and internally to put themselves in the seat of the buyer. Join Dara Such,  TechTarget’s VP, Market & Digital Strategy, and Eileen Corrigan, VP & Publisher, Market Insights to learn the key change drivers impacting cybersecurity vendors today and the importance of market proximity to inform sales and marketing actions. Regardless of your stage of growth or size, hear how to tune your marketing and sales efforts to turn today’s shape-shifting landscape into substantial opportunity
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Webinar

Partner Marketing Visionaries: Habits and Toolkits of Future-Ready Marketers

Thu, Aug 19, 2021
11:00 AM - 12:00 PM UTC+0

The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and […]

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Partner Marketing Visionaries: Habits and Toolkits of Future-Ready Marketers

Thu, Aug 19, 2021
11:00 AM - 12:00 PM UTC+0
The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and more profitable than ever before.
  • How have partner marketers and partner sellers up-skilled to be future-ready during the pandemic?
  • What are the most successful habits of the future-ready partner marketer?
  • How has content marketing evolved to up-skill and empower in-house and ecosystem partner teams?
  • What's the content and demand toolkit for future-ready partner marketers and partner sellers?
Join this all-star panel of partner and alliance leaders as they provide an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.
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All recent events

Webinar

Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

Tuesday, July 22, 10 AM ET

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? […]

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Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact

As brands and their partner ecosystem have had to flip the switch to digital marketing campaigns over the past 18 months, this panel will explore and share: What’s the ideal partner profile in this new era of digital marketing? - How to identify and activate the ideal partners and focus on quality, not quantity - Which digital marketing programs are making the biggest impact both in terms of partner activation as well as partner-driven revenue growth? - How H2 budgets will be allocated as the world opens back up Join this all-star panel of partner and alliance leaders as they share tips and tricks that will impact your partner's impact in the second half of 2021 and beyond.
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Webinar

Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and […]

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Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results

B2B tech is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. This webinar outlines how B2B providers are addressing these challenges head-on, featuring practical steps for applying real purchase intent insights to deliver breakthrough outcomes for your business.
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Webinar

Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

June 7, 2021, 11:00 AM ET

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem.

Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn:
  • The most important elements of successful partner marketing programs
  • How nuances like location, culture or category necessitate an adjustment to partner programs
  • Pitfalls to avoid on the path to partnership expansion
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Webinar

Practical Ways to Turbocharge Marketing and Sales with Intent Data

June 24, 2021, 11:00 AM ET

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities […]

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Practical Ways to Turbocharge Marketing and Sales with Intent Data

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster.

Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
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Webinar

Identifying and Influencing Technology Buying Groups

June 8, 2021, 3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify […]

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Identifying and Influencing Technology Buying Groups

3:00 PM AEST

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, influence and engage purchasing committees – some of which contain 10 or more stakeholders. The question is how to do this in a scalable, efficient manner especially in a region like APAC where resources are often limited.

Since surrounding and educating the whole buying team is critical to winning champions and closing business, the presentation and interactive discussion will center around:
  • How buying committees give off signals of interest for solutions like yours
  • Effective ways to turn intent into successful, multi-channel marketing campaigns
  • Tips for engaging different personas with a content-driven and consultative approach
  • The downside to focusing exclusively on pre-defined titles/personas and excluding others
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Virtual Event

B2BMX: Next-Level ABM

June 7-10, 2021

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience […]

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B2BMX: Next-Level ABM

Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to fine-tune your strategy, this event will provide hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners.
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Conference

B2B Marketing Leaders Forum APAC 2021

May 26-27, 2021

Join TechTarget at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.

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B2B Marketing Leaders Forum APAC 2021

Sydney, Australia

Join TechTarget and BrightTALK at APAC’s largest B2B Marketing conference focusing on revenue, growth, brand, leadership and personal career advancement.
Webinar

Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

Wednesday, May 26, 2021
1-1:45PM ET

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic[…]

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Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

While 80% of B2B buyers say that sales reps can have a major impact on a sale, sales reps only spend 18% of their time engaged with buyers – despite increased activity. This high-activity/low-yield dynamic, facilitated by the rise of Sales Engagement Platforms, has caused many teams to overweight on sheer volume vs. quality-per-touch. This live webinar delivers key insight and useful guidance for sales organizations on how to better balance outreach activity and touch quality.
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Webinar

Partner Marketing Visionaries: A New Era for Alliances

Wednesday, May 19, 2021,
12:00 PM ET

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment Tune in to TechTarget’s Partner Marketing Visionaries series […]

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Partner Marketing Visionaries: A New Era for Alliances

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.­
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Virtual Event

AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category

This presentation showed how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel, [...]

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AT&T Cybersecurity: Delivering Hybrid ABM in an Exploding Category


This presentation showed how Frost Radar™ award winner AT&T Cybersecurity is transforming marketing and sales as it evolves from velocity demand gen to Hybrid ABM at scale. It’s a multi-channel, integrated approach—fueled by real purchase intent data at the person and buying team levels. Susan Stogner, Director of Lead Nurture Programs of AT&T Cybersecurity, and John Steinert, CMO of TechTarget, provided insight into specific data-driven strategies, tactics and partnerships that help keep the demand pipeline full while growing engagement impact with key target accounts.
Webinar

Growing ABM Revenue Using High-Value Engagement

Thursday, April 22, 2021,
1:00-1:45 pm ET

Gartner has shown that bringing buying groups together and gaining access to stakeholders are two of the biggest barriers B2B sellers face when engaging their key accounts. […]

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Growing ABM Revenue Using High-Value Engagement

Gartner has shown that bringing buying groups together and gaining access to stakeholders are two of the biggest barriers B2B sellers face when engaging their key accounts. These challenges are not well matched to traditional marketing approaches or SDR KPIs.

Join B2B marketing and sales analysts Chris Moody and Dan Gottlieb of Gartner and TechTarget CMO John Steinert for this on-demand webinar to discover how high-quality intent data and new thinking about the value of initial meetings can help your teams better initiate relationships and drive significant engagement across your ABM lists.
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Webinar

BrightTALK Local UK: Driving Success with Intent Data

Wednesday, April 14, 2021,
11:00 am GMT / 6:00 am ET

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights […]

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BrightTALK Local UK: Driving Success with Intent Data

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights into buyers’ unique needs and challenges. When used effectively, behavioural intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization. Join us for this live talk as we bring together expert marketers from the United Kingdom – Paul Gilhooly (BrightTALK), Al Cadena (MOI Global), Byrony Seifert (TechTarget) – to discuss:
  • What is intent data and how to choose the right type
  • Actioning intent data with sales and marketing alignment
  • Effective campaign management using intent insights
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