Events

Lunch Event: Is there a silver bullet for B2B Marketing Data? Real advantages companies are gaining right now

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Wednesday, November 28, 2018
12:00 PM ET – 2:00 PM ET
Ruth’s Chris Steakhouse, 500 Totten Pond Rd. Waltham, MA

The proliferation of data alternatives has opened up a world of possibility for B2B companies, but many are struggling with what sources of data can best fuel their stacks, align their teams and improve their pipelines.

At this event for B2B technology marketers, we will share new research findings from Forrester’s Steve Casey coupled with real-world insights from TechTarget on where the data industry is headed and where real value exits today, together with a roadmap that marketing and sales leaders can leverage for breakthrough performance in 2019.
Come to listen, learn and network with B2B leaders from the Greater Boston area. Space is limited so register today.

EMEA Priority Engine User Group Roundtables

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At each quarterly Priority Engine™ User Group Roundtable, 6-10 current and prospective EMEA clients share how they inform their marketing and sales enablement strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

Each discussion is approximately two hours. To attend our next Roundtable in London, contact IT Deal Alert™ Sales Director Colin Mitchell at cmitchell@techtarget.com.

Read this blog for takeaways from previous Roundtable sessions.

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing and Sales

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How new insights are changing the rules for success.

With classic, lead-based demand generation maxed out, companies are looking to tele teams to brute force their way to make their numbers. But this rarely leads to sustainable improvement and people are starting to fail.

Kerry Cunningham from SiriusDecisions and Josh Garland from TechTarget discuss how leading organizations are finding a better way forward – they’re increasing yields, saving money and actually delivering a better customer experience.

Session: New and Improved SEO Tactics for Editors and Marketers

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Hilton Mid-Town, New York, NY
Search engine optimization has been in your marketing and editorial tool chest for years, but times have changed and so have the most effective tactics for driving more traffic (and revenue) to your site. This session, led by Jessica Levenson, VP of Search & Engagement for TechTarget, focused on the latest trends in SEO, from featured snippets to structured data, voice search and more so that publishing brands can get even more out of search.

Worldwide ROI Summit Sydney 2018

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The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing. This event featured industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies. Registrants will have the opportunity to:

• Successful event marketing: How to attract the right people
• Maximising data: Moving from information into intelligence
• How data is redefining the marketing-sales dynamic
• The journey from prospect to lead to customer
• Accelerating progress with ABM

Worldwide ROI Summit Singapore 2018

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The only Southeast Asian event focused solely on B2B tech marketers making the transition to data-driven marketing. This event featured industry best practices, including input direct from marketers, on how to effectively put new types of data in the middle of B2B tech marketing strategies. Registrants had the opportunity to:

• Hear from tech marketing thought leaders on the next generation of data-driven marketing
• Network with technology marketing peers
• Get actionable advice on how to use data to drive pipeline, form new relationships with sales and build better ABM and MQL strategies
• Obtain IT purchase insights direct from the source and more

Sponsor Appreciation Session: VMware Customer Purchase Intent & Best of VMworld Awards

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Mandalay Bay, Las Vegas, NV
TechTarget partnered with VMware to produce the Best of VMworld Awards to recognize the most innovative technologies on the show floor, as determined by TechTarget’s team of expert, independent judges. The award ceremony kicked off with a Sponsor Appreciation session on VMware customer purchase intent presented by Jon Brown, Vice President, Market Intelligence at TechTarget. This session provided insights on key topics, such as:

• Top technologies VMware customers are looking to purchase this year
• Key drivers for the project and technology features they will use for vendor selection
• Purchase intent data on current technology needs

AA-ISP Boston Chapter: Trends Redefining Sales with Mark Roberge

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TechTarget hosted local sales leaders, C-level execs, and up-and-coming leaders in sales at this event with guest speaker Mark Roberge. Currently a Harvard Senior Lecturer, Roberge is the former Chief Revenue Officer and SVP of Worldwide Sales and Services at HubSpot. He is also the author of the best seller The Sales Acceleration Formula.

ON24 Webinar World 2018 Sydney, Australia

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ON24 Webinar World 2018, held in Sydney, Australia, celebrated “putting the personal back in marketing,” with a focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The event featured sessions from marketing leaders, including Jon Panker, TechTarget’s Managing Director, APAC.

Webinar: Are Marketing and Sales Leaving Millions on the Table?

On-Demand

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Efficiency and scalability are key goals for most marketers as they work hard to build a funnel. But, sometimes they unintentionally ruin opportunities.
Register today for this on-demand webinar featuring Sirius Decisions and TechTarget as we discuss building a foundation based on purchase intent insight. Hear from Terry Flaherty, SiriusDecisions Senior Research Director, and John Steinert, TechTarget CMO as they cover the:
• 3 fundamental disconnects between sales and marketing teams that adversely affect ROI
• 3 ways to overcome these disconnects with process, people and insights
• 3 examples of companies that are succeeding in breaking down classic demand gen barriers and driving dramatic results

SiriusDecisions 2018 Summit Las Vegas, NV

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SiriusDecisions 2018 Summit was three full days of data-driven best practices research, unveiling of new innovations across the B2B space and networking with an elite community of sales, marketing and product leaders. The event is composed of general sessions to unveil the latest b-to-b research and insights, intimate breakout sessions with SiriusDecisions analysts on niche topics, and customer case study presentations, all focused on operationalizing your company’s growth strategy.

Worldwide ROI Summit London 2018

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The only European event focused solely on B2B tech marketers making the transition to data-driven marketing. The event featured presentations from thought leaders on the next generation of data-driven marketing and actionable advice on how to use quality data to nurture pipeline, better enable sales & build better ABM strategies.

• London ROI Summit 2018
• The State of Data Driven Marketing in B2B Tech
• Enabling a closer Sales & Marketing alignment through intent data
• Executing an Intent Data Driven ABM Strategy
• Supercharge Your Sales Pipeline Through Data-Driven Nurturing

SiriusDecisions 2017 Technology Exchange

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SDTechX was a three-day event outlining the full breadth of technology options available to marketing and sales professionals focusing on data-driven best practices, cutting-edge research and insights on emerging categories across the technology landscape. TechX2017 showed you which tools deliver the results your business actually needs.

Worldwide ROI Summits – Sydney & Singapore 2017

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Marketing Panel: Data’s Value Across the Marketing Ecosystem

The use cases for pre-purchase data are varied and often rely on execution from marketing partners like those you enlist to create content, nurture leads and qualify prospects. We hear from marketing services providers in Australia about how they’ve seen successful companies put data at the heart of everything they do.

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IT Buyer Panel: The Changing Face of Technology Buy

Senior IT leaders from across Australia talk about the changing shape of technology buying teams and their personal experience in the technology purchase process.

This event showed how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with Sales and deliver channel success.

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The Hidden Power of Brand

A new TechTarget study takes a look at the quantifiable impact that contextual display can have on your marketing and sales success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration.

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Addressing Today’s B2B Tech Marketing Challenges

Kevin Beam, TechTarget president, offers a playbook for tackling some of the most common objectives in IT marketing: marketing automation and scoring, account-based marketing, and effective use of intent and predictive data.
YouTube Tags: B2B Marketing, Data Driven Marketing, lead generation, ABM, ROI, automated nurture.

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Marketing Panel: Data’s Value Across the Marketing Ecosystem

The use cases for pre-purchase data are varied and often rely on execution from marketing partners like those you enlist to create content, nurture leads and qualify prospects. We hear from marketing services providers in Australia about how they’ve seen successful companies put data at the heart of everything they do.

Revolutionary ABM: Proven Strategies and Clear Next Steps

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Recent research reveals that the most effective ABM approaches have one thing in common: an all-out obsession with customer experience. But how do you ensure you’re focused on the right audience to begin with? And how do you personalize customer experiences that drive more pipeline and long-term customer relationships?

At this event geared exclusively for B2B tech marketers, we shared new research findings from Laura Ramos, Forrester’s VP and Principal Analyst and real-world insights from Andrew Briney, TechTarget’s SVP of Products, and Katie Bullard, DiscoverOrg’s Chief Growth Officer.

Webinar: How the Right Content & Delivery Strategies Double Demand Gen ROI

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As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts. There’s clearly a better way.

In this webinar, John Steinert, CMO of TechTarget and Zak Pines, VP of Marketing at Bedrock Data address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. They cover:

• A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals
• How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals

Moneyball – More Effective ABM Using Advanced Account Insights

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A winning marketing team does its research and crafts a compelling gameplan to maximize at-bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.

In this presentation, TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security share how to develop & activate account insights to drive deep digital consideration and sales enablement.

SiriusDecisions 2017 Summit Case Study

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Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Learn how SimpliVity realized a 10:1 return on investment including a 700% increase in consideration and 30%+ pipeline influence by partnering with TechTarget. In this video, you’ll learn how SimpliVity achieved competitive success by:

• Taking advantage of TechTarget’s Google search authority to put their brand front-and-center at the first step of the buyer’s journey – search
• Ramping content marketing to educate and drive demand
• Using TechTarget purchase intent data to market to the right people in the right accounts at the right time

Worldwide ROI Summit London 2017

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The only European event focused solely on B2B tech marketers making the transition to data-driven marketing. This event featured panel discussions with marketing peers discussing their successes, failures and plans as they put new types of data in the middle of their marketing strategies.

View videos of the sessions to find out how tech companies in EMEA are using marketing data to drive pipeline, build new relationships with Sales and deliver channel success:

• Present reality of data-driven marketing in Europe
• Marketing panel: How is data changing EMEA MQL/SQL/pipeline development?
• Marketing panel: What tactics are productive for account-based marketing (ABM)?
• Marketing panel: How is data changing Marketing’s relationship with Sales?
• GDPR: What the new EU data protection rules mean for IT marketers
• DACH digital marketing trends
• Real life tech buying projects

Beyond Predictive

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Predictive is useful for guiding where you should hunt. But there are exciting new data sources that are revolutionizing B2B marketing outcomes right now. If you’re not taking advantage of 3rd party data to augment what you collect on your own, you’re likely missing key opportunities to improve pipeline impact quickly. Of course, for driving the effectiveness of marketing and sales, not all data is created equal. It’s important to understand the options.

In this recorded webinar, Kerry Cunningham, SiriusDecisions’ Senior Research Director, Demand Creation Strategies and John Steinert, TechTarget’s CMO, will share new research and practical examples from their clients on what you may be missing and which types, sources and uses of data will deliver better results.

ABM Insights from the Front Lines

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This presentation from TechTarget CMO John Steinert draws on TechTarget’s experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Understand best practices and lessons learned based on real life customer use cases.