Events & Webinars

Gartner has shown that bringing buying groups together and gaining access to stakeholders are two of the biggest barriers B2B sellers face when engaging their key accounts. These challenges are not well matched to traditional marketing approaches or SDR KPIs.

Join B2B marketing and sales analysts Chris Moody and Dan Gottlieb of Gartner and TechTarget CMO John Steinert for this on-demand webinar to discover how high-quality intent data and new thinking about the value of initial meetings can help your teams better initiate relationships and drive significant engagement across your ABM lists.

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights into buyers’ unique needs and challenges. When used effectively, behavioural intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization. Join us for this live talk as we bring together expert marketers from the United Kingdom – Paul Gilhooly (BrightTALK), Al Cadena (MOI Global), Byrony Seifert (TechTarget) – to discuss:

• What is intent data and how to choose the right type
• Actioning intent data with sales and marketing alignment
• Effective campaign management using intent insights

Beyond planning and execution, strategic account teams are taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased revenue opportunity and gain an advantage over competitors. In this 30-minute live webinar, Nancy Nardin, founder of Smart Selling Tools, and John Steinert, TechTarget CMO, will discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts.

It’s easy for marketers to get lost in the channel optimization weeds. To maximize effectiveness, marketing efforts must achieve substantially more than a handful of micro-behaviors can show. Our efforts towards “personalization” must become more thoughtful than they’ve typically been. Join us for this 30-minute webinar as we discuss three key areas that will improve engagement and deliver stronger business growth.

This webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what sales really needs from marketing right now and provides a blueprint for how teams can align to reach revenue goals in the near-term.

Revenue improvement is the most critical measure of ABM effectiveness; and yet fundamental disconnects exist between sales and marketing (and ops) teams that prevent organizations from achieving full potential. Your customers are demanding a better buying experience from you, but you can’t figure out a reasonable way to scale.

Moderated by TechTarget CMO John Steinert and featuring Forrester principal analyst Malachi Threadgill, this interactive webinar explores how companies can deliver better on increased revenue by overcoming barriers to addressing actual customer needs. Attend this webinar to learn 3 critical areas for improvement that you must address to ensure your ABM efforts will really pay off.

This webinar, featuring TOPO Sr. Marketing Analyst Eric Wittlake, reviews new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team. A part of the TOPO Virtual Summit Encore Series, this session will explore how account and prospect-level intent helps you:

• Prioritize which accounts to pursue from any target account list, no matter the list size
• Pursue more revenue opportunities with the right buying teams
• Personalize outreach with more precision based on prospect interest and need

Watch nowget the e-book

In today’s WFH environment, relationships have gone primarily digital, making it much harder to connect to customers. To overcome this, marketers must have a better understanding of their buyers and audiences out of the gate, which requires better data and insights. Join MarTech Today’s Editorial Director Kim Davis and John Steinert, CMO of TechTarget, as they discuss how relationship building has changed in the era of COVID and the critical role intent data at the opt-in prospect level plays in connecting you to real buyers.

They’ll discuss 3 ways marketers can drive success in a difficult business environment by:

• Evolving ABM buying group strategies
• Expanding their role in sales enablement
• Implementing data-driven personalization at scale

The Worldwide ROI Summit is APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. This year’s event will be entirely virtual, giving you the opportunity to learn from your peers without leaving your desk. Over a 5-week period TechTarget is hosting a series of live webinars focused on some of the most pressing issues facing B2B technology organisations, sharing advice directly from those who walk in your shoes.

On-Demand Webinar: Advance Your Persona Targeting Strategies [30 minutes]

Get expert advice and insight on how to identify and capture more active demand in your target accounts. Join Megan Heuer and John Steinert as they discuss how to better recognize, engage and manage groups of people who are initiating a buyer’s journey.

Watch nowget the e-book

In this webinar you’ll get a close look at new research from Demand Gen Report that shows high-growth companies are making intent data an integral part of holistic revenue strategies. You’ll come away with new ideas on the definitive impact intent can have on your marketing and sales efforts.

Join this webinar to hear Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget discuss key trends driving the use and success of purchase intent in high performance organizations.