Webinar: Billion Dollar Blindness
February 19, 2020, 1-2 pm EST
Find out why you’re still missing significant revenue opportunity in both marketing and sales—and what to do about it.
B2B Marketing Exchange
February 24-26, 2020
Hyatt Regency Scottsdale
Visit TechTarget in the Marketplace at #B2BMX, the must-attend event for B2B sales or marketing practitioners at the forefront of implementing cutting edge tactics and technologies.
Big Data in B2B Marketing: Trends for 2020
February 26, 2020, 8:30 am-10 am
1 Market Street Podium Building
Hear from B2B marketing experts from TechTarget, Facebook and ServiceNow on how big data is driving big impact in their business by forging tighter connections between marketing and sales and revealing new insights and opportunities.
April 23-24, 2020
San Francisco, CA
This is your opportunity to see exactly how over 70 companies have achieved scalable revenue growth. And every speaker at TOPO Summit shares specific marketing and sales best practices, as well as insights on what’s working (and what’s not).
May 3-6, 2020
Austin Convention Center
This is the must-attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the market today.
Priority Engine User Group Roundtables
At each quarterly Priority Engine™ User Group Roundtable, 6-10 marketing and sales leaders and practitioners share how they inform their strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.
Each discussion is approximately two hours.
To attend our next Roundtable in London, contact Colin Mitchell, IT Deal Alert™ Sales Director.
For additional information about future Roundtables in the US, contact Heather Turner, Vice President, Customer Success.
Read these blogs for takeaways from previous User Group sessions.
TechTarget Archer Awards 2019
To coincide with its 20th anniversary, TechTarget launched its inaugural customer awards program – the Archer Awards, recognizing highly targeted marketing and sales success and overall data-driven excellence.
Worldwide ROI Summit Sydney 2019
The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing. This event featured industry best practices, including input direct from marketers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.
Worldwide ROI Summit Singapore 2019
The only Southeast Asian event focused solely on B2B tech marketers making the transition to data-driven marketing. This event featured industry best practices, including input direct from marketers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.
Webinar: Intent Data: Use Cases of High Performance Companies
In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and specific use cases where real purchase intent drives outsized gains in sales and marketing performance, tune into this webinar featuring Eric Wittlake, Senior Analyst at TOPO and John Steinert, Chief Marketing Officer, TechTarget.
Replay Webinar Download E-book
B2B Sales & Marketing Exchange 2019 (B2BSMX)
Encore Boston Harbor Resort, Boston, MA
B2BSMX delivers actionable takeaways with case studies jointly presented by key stakeholders on revenue teams at high-growth B2B organizations. Featuring first-hand accounts on how sales and marketing teams coordinate and collaborate to better engage target accounts and provide relevant and high-value experiences at each stage of the buying cycle.
Learn how AppNeta used Priority Engine’s purchase intent data to identify active buyers in their space, put content in front of interested buyers and target prospects with display advertising.
HPE Discover 2019 Las Vegas
Session Title: “Everything is data and data is everything: The role of data in our intelligent future,” brought to you by enterprise.nxt and TechTarget
• Jillian Coffin, TechTarget VP and Group Publisher
• Sandeep Singh, HPE VP of Storage Marketing
• Eric Burgener, IDC Vice President Research
• Keith Townsend, Hybrid-Cloud/Multi-Cloud IT Analyst & Strategist- The CTO Advisor
Please RSVP as space is limited for this upcoming event!
Please join host Jillian Coffin and her team of esteemed panelists for a discussion of the impact of data on digital transformation and our intelligent future. Organizations need to better leverage the value of their data to unlock new opportunities and revenue streams, including support for new business models, analytics, improved employee and customer experience, and to enable the power of AI. Data is at the center of everything innovative and transformative, so it’s critical for organizations and key stakeholders to get access to trustworthy data. To do that, it not only requires a re-think on the role of data itself (where it originates from, where it is stored, who needs it/has access, when/why, etc.) but having the systems, infrastructure, tools and people in place to allow for the movement and flow of data across the enterprise. This is a challenge, given the fragmentation of data across multiple clouds and business silos. Ownership is an issue, but it’s also about building out a robust and open architecture that can deliver the performance and agility required for processing, integration and storage across a variety of different data types.
SiriusDecisions Summit 2019 Summit Austin, TX
SiriusDecisions Summit is the must-attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.
Learn about how TechTarget customer TIBCO leveraged intent data to access more demand in the market, drive authentic conversation with prospects or customers and deliver a measurement impact on revenue.
Webinar: How to Create a More Productive Inside Sales Team with Better Data
Recent studies show that 50% or more of salespeoples’ time is spent on unproductive activities. And 97% of buyers don’t believe that sellers have an approach that truly stands out. Reports say that some 98% of cold calls don’t lead to an appointment. So let’s admit it: Something’s not right in the State of Sales. Yet somehow many sales teams still rely exclusively on tried-and-true volume-based approaches. And despite all the wasted effort, the missed opportunities, the lack of revenue, many teams are slow to change.
Contrast that with the progress that’s happening out there. Smarter teams with new approaches built on better insight are already driving better results. And they’ll be taking sales performance to new levels in 2019.
Join sales process and technology expert Nancy Nardin, Josh Garland, VP of Products at TechTarget and Aurelien Mottier, CEO at Operatix, as they identify the 5 biggest issues in pipeline building, and how you can overcome them. Specifically, this webinar will provide inside sales teams with real-world examples and a step-by-step plan to power your operations and your reps forward. You’ll learn how to leverage behavioral insight and refine your process to better prioritize accounts, make prospecting more efficient and develop the personalized hooks your teams need to break through.
Q1 2019 Priority Engine User Group – Newton
Location: TechTarget Headquarters
Address: 275 Grove St. Newton, MA
Major topics of discussion include:
• Using Priority Engine as the Intent Based Foundation for ABM
• Successes, Challenges and Best Practices – Open forum with your Priority Engine peers
• Influencing the Product Roadmap – Your opportunity to hear from and share product feedback with our development team
• Q&A with TechTarget’s Customer Success Team
Q1 2019 Priority Engine User Group – San Jose
Location: Adobe Headquarters
Address: 345 Park Avenue, San Jose, CA
During this working lunch, participants have an opportunity to meet with some of their peers in both sales and marketing, to discuss their use cases and keys to success when utilizing Priority Engine™.
Major topics of discussion include:
• Enterprise tech marketer participants will share their successes, challenges and best practices with Priority Engine
• Priority Engine roadmap discussion (your feedback wanted!!)
• Q&A with our most advanced Priority Engine consultants
Worldwide ROI Summit London 2019
Worldwide ROI Summit London
The Mermaid London River Rooms, London
The only European event focused solely on B2B tech marketers making the transition to data-driven marketing. Data has become the core of B2B IT digital marketing strategy, and the adoption of data-driven marketing tactics is on a rapid rise. How do we take the needs of both sales and marketing and synergise it into one common intent data-driven message? This year, TechTarget’s London ROI Summit takes the data strategy you know you need and showcases the “how to” of strategic implementation using a data-driven approach.
B2B Marketing Exchange 2019
B2B Marketing Exchange 2019
Hyatt Regency Scottsdale, AZ
TechTarget sponsored the 2019 B2B Marketing Exchange, spotlighting “all that’s new in B2B.” Tracks focus on content, demand gen, ABM, digital strategy, sales impact and channel marketing.
TechTarget customer Fuze, named a “Visionary” by Gartner in the Unified Communications space, presented a case study on their award-winning, intent-fueled account-based marketing (ABM) practice. See how they leveraged real purchase intent from TechTarget into ROI-driving marketing and sales.