Events & Webinars

Intent-driven sales and marketing events and webinars

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Webinar

Webinar: Accelerating Strategic Account Revenue with Intent Data

Thursday, February 25
2:00 PM – 2:30 PM ET

Beyond planning and execution, strategic account teams are taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased […]

Webinar

Webinar: Creating Meaningful Marketing and Sales Interactions

Tuesday, February 16
1:00 PM – 1:30 PM

It’s easy for marketers to get lost in the channel optimization weeds. To maximize effectiveness, marketing efforts must achieve substantially more than a handful of micro-behaviors can show […]

Webinar

Webinar: Driving Short-Term Quota Attainment by Aligning Sales to Marketing


Wednesday, December 16
1:00 PM – 1:30 PM

This webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what sales really needs from marketing right now […]

Webinar

Expert Webinar: Closing the Loop on ABM Revenue in 2021: 3 Essential Barriers to Overcome

Thursday, February 25
2:00 PM – 2:30 PM ET

Revenue improvement is the most critical measure of ABM effectiveness; and yet fundamental disconnects exist between sales and marketing (and ops) teams that prevent organizations from achieving […]

Webinar

Webinar: Intent Data Improves Results for All Go-to-Markets

Thursday, February 25
2:00 PM – 2:30 PM ET

This webinar, featuring TOPO Sr. Marketing Analyst Eric Wittlake, reviews new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams […]

Webinar

Webinar: 3 Intent Data-Driven Ways to Capture More Demand in Today’s Environment

Thursday, February 25
2:00 PM – 2:30 PM ET

In today’s WFH environment, relationships have gone primarily digital, making it much harder to connect to customers. To overcome this, marketers must have a better understanding of their buyers and audiences […]

Virtual Event

Worldwide ROI Summit – APAC Virtual Event Series

Thursday, February 25
2:00 PM – 2:30 PM ET

The Worldwide ROI Summit is APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. This year’s event will be entirely virtual, giving you the opportunity […]

Webinar

Evolving Persona Thinking to Win More Business (…It’s all in the details)

Thursday, February 25
2:00 PM – 2:30 PM ET

On-Demand Webinar: Advance Your Persona Targeting Strategies [30 minutes]. Get expert advice and insight on how to identify and capture more active demand in your target accounts. Join Megan Heuer and John Steinert[…]

Webinar

Secret Ingredient for Revenue Growth: New Research from Demand Gen Report

Thursday, February 25
2:00 PM – 2:30 PM ET

In this webinar you’ll get a close look at new research from Demand Gen Report that shows high-growth companies are making intent data an integral part of holistic revenue strategies. You’ll come away with new ideas[…]

Webinar

Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

Thursday, February 25
2:00 PM – 2:30 PM ET

In this webinar as part of DemandGen Report’s “Buyer Insights & Intelligence Series,” learn how Cornerstone OnDemand, a Gartner- and IDC-recognized leader in HR and Talent Management software, has transformed […]

Webinar

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

Thursday, February 25
2:00 PM – 2:30 PM ET

Leverage key buying trends and behavioral insights to take real action right now. Two months into lockdown, Gartner was forecasting an 8% decline in global IT spending in 2020. While possibly correct at a macro level[…]

Webinar

Webinar: Today’s Market Realities Require New Demand Gen Strategies

Thursday, February 25
2:00 PM – 2:30 PM ET

In this 30-minute webinar, you’ll get real expert advice on how to optimize demand capture in these unprecedented times. Moderated by TechTarget CMO John Steinert and featuring two leading Forrester SiriusDecisions experts[…]