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Adobe launches new GenAI Firefly tool for retailers

The tool enables users to resize marketing campaigns for new products. While it saves time for large retailers, it’s unclear whether medium-sized or small retailers will find it valuable.

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How generative AI can augment human creativity in business

From personalized marketing and prototyping to business workflows and planning, generative AI can augment creativity as a new collaboration tool for humans in enterprise settings.

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AI PC sales slow amid high costs, limited software

AI PC sales are lagging, despite an uptick in overall PC shipments. The lack of compelling use cases and high prices are hampering upgrades.

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Cohere makes enterprise play with AI workspace platform

The startup is evolving into an enterprise platform provider. Its success depends on strategy and its ability to clearly define what its platform does.

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Enterprise Artificial Intelligence Basics

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    What is chain-of-thought prompting (CoT)? Examples and benefits

    Chain-of-thought (CoT) prompting is a prompt engineering technique that aims to improve language models' performance on tasks requiring logic, calculation and decision-making by structuring the input prompt in a way that mimics human reasoning.

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    What is prompt engineering?

    Prompt engineering is an artificial intelligence (AI) engineering technique that refines large language models (LLMs), with specific prompts and recommended outputs. It also is part of the process of refining input to various generative AI (GenAI) ...

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    What is semantic search?

    Semantic search is a data searching technique that uses natural language processing (NLP) and machine learning algorithms to improve the accuracy of search results by considering the searcher's intent and the contextual meaning of the terms used in ...

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