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GenAI chatbots for customer care create new level of liability

Air Canada found liable for promises its chatbot made against the airline's policy; CX leaders discuss best practices for using generative AI in chatbots.

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Sitecore to bring more generative AI XM, XP clouds

Katie Johnson joined Sitecore after leading vertical market pushes at Salesforce and Talkdesk. In this Q&A, we discuss that, future generative AI plans and more.

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Top 6 marketing automation certifications and courses

With the right marketing automation certifications, SMBs and small marketing teams can gain the skills and expertise needed to compete with larger companies in their markets.

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10 marketing trends to watch for in 2024

Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data for a competitive edge.

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