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How account-based marketing can improve personalization

An ABM strategy can help B2B marketers personalize marketing efforts for top prospects. An ABM strategy includes an ideal customer profile, personalized messaging and a CRM system.


Advice for marketing personalization

Business professionals have become numb to the plethora of marketing emails they receive every day. However, personalized messaging can grab their attention.


How generative AI will sink or swim in customer service

Generative AI may have captured the tech world's mindshare, but it will have to be commercialized well for customer service applications in the contact center.


Canva steps up design game with new AI-powered design tools

The platform provides accessible tools for small businesses that need design help. Canva is also escalating its technology to compete against bigger design platforms such as Adobe.

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