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15 customer success KPIs and metrics to track

What's the best way to tell if customers are satisfied? These customer success KPIs and metrics can gauge everything from potential customer churn to retention.

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Pegasystems expands generative AI in CX, BPA cloud platform

The company's new 'coaches' aim to make AI-powered customer service responses sound less automated.

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Certinia co-founder discusses generative AI for ERP, Salesforce

Certinia, formerly FinancialForce, changed names and added customer success to its line of ERP tools for Salesforce. We discuss the transition with co-founder Deb Ashton.

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10 multitouch attribution software and tools

MTA tools can help marketers understand the customer journey and track which touchpoints lead to the most conversions. Top tools include Adobe Analytics, Branch and Triple Whale.

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Customer Experience Basics

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    What is market segmentation?

    Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups.

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    Wave Analytics

    Salesforce Wave Analytics, now known as CRM Analytics, is a business intelligence (BI) and analytics platform from Salesforce that provides native analytics, visual insights and predictions powered by artificial intelligence (AI) for Salesforce CRM ...

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    7 benefits of video marketing

    Video marketing can help organizations engage audiences on an emotional level. Key benefits include building trust, enhancing SEO and improving the sales process.

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Content Management
Unified Communications
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Enterprise AI
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