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SAP infuses retail shopping with generative AI
GenAI in SAP's shopping assistant gives store employees and consumers an easier way to find what they need.
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Salesforce's 2024 acquisitions reveal a mature M&A strategy
After two years of minimal big or small purchases, 2024 was the year of Salesforce's most cohesive and mature mergers and acquisitions strategy so far.
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Generative AI in CX promises benefits, but obstacles remain
Generative AI promises to boost efficiency in CX, but businesses face adoption and compliance hurdles.
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7 types of loyalty programs and their benefits
Loyalty programs can improve brand recognition, increase sales and emphasize an organization's values. Get an in-depth look at seven loyalty programs and what they offer.
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Marketing & Sales Get Started
7 types of loyalty programs and their benefits
Loyalty programs can improve brand recognition, increase sales and emphasize an organization's values. Get an in-depth look at seven loyalty programs and what they offer.
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E-Commerce
Adtech, regulators react to Google's third-party cookie reversal
Following many delays and an alternative still in development, Google has relented to advertisers on the timing of depreciating third-party cookies.
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Customer Service & Contact Center Manage
Field service management software vendors to know in 2025
The world of hybrid work turned nice-to-have field service features -- like remote project management and automation -- into vital capabilities.
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Customer Experience Management News
SAP infuses retail shopping with generative AI
GenAI in SAP's shopping assistant gives store employees and consumers an easier way to find what they need.
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Customer Data Management Get Started
How to avoid and remove malvertising
Malvertising is an up-and-coming cybersecurity threat, but marketing and IT teams alike can take several important steps to avoid and remove this threat.
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CRM Tools & Strategy Get Started
Salesforce's 2024 acquisitions reveal a mature M&A strategy
After two years of minimal big or small purchases, 2024 was the year of Salesforce's most cohesive and mature mergers and acquisitions strategy so far.
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12 top contact center platforms of 2025
Which came first: the evolution of the contact center or the evolution of its supporting software? It's the old chicken-and-egg debate. Either way, AI is the catalyst.
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15 customer success KPIs and metrics to track
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10 multitouch attribution software and tools
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What does Microsoft Copilot for Sales offer?
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Problem Solve
Contact center fraud: How to detect and prevent it
Contact centers can be sitting ducks for fraudsters, but comprehensive agent training, authentication techniques and advanced technologies can protect businesses and customers.
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Why contact centers have high turnover and how to combat it
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10 strategies to improve contact center agent performance
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5 benefits and examples of phygital customer experience
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How to avoid and remove malvertising
Malvertising is an up-and-coming cybersecurity threat, but marketing and IT teams alike can take several important steps to avoid and remove this threat.
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7 customer experience trends to know in 2025
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Field service management software vendors to know in 2025
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The top 15 event marketing tools
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Customer Experience Basics
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How to avoid and remove malvertising
Malvertising is an up-and-coming cybersecurity threat, but marketing and IT teams alike can take several important steps to avoid and remove this threat.
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Get Started
Salesforce's 2024 acquisitions reveal a mature M&A strategy
After two years of minimal big or small purchases, 2024 was the year of Salesforce's most cohesive and mature mergers and acquisitions strategy so far.
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Get Started
7 types of loyalty programs and their benefits
Loyalty programs can improve brand recognition, increase sales and emphasize an organization's values. Get an in-depth look at seven loyalty programs and what they offer.
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The evolution of chatbots and generative AI
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The history and evolution of CRM
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Customer experience management
SAP infuses retail shopping with generative AI
GenAI in SAP's shopping assistant gives store employees and consumers an easier way to find what they need.
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CRM tools and strategy
With Agentforce 2.0, Salesforce closer to autonomous AI
Agentforce 2.0 is here as Salesforce pushes for Slack to be its foundation.
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Customer service and contact center
AWS adds to Amazon Q in Connect, AI IVR, chat credit card
AWS drops a big re:Invent update for Amazon Connect, including basic marketing functionality from the contact center side of CX.
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