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Key steps for an e-commerce planning process

E-commerce can help organizations grow their business online, but the venture brings the most success if planned properly. These steps can start organizations on the right path.

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Zero-party data vs. first-party data: What's the difference?

Zero-party data comes from customer surveys and polls, but first-party data comes from customer web activity. Marketers can use both data types to personalize their ad campaigns.

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Third-party cookies remain as Google advertising in DOJ's sights

If Google gets sued by U.S. antitrust authorities on the grounds its advertising network is a monopoly, marketers need to plan for how it may affect their operations.

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Top 10 customer data privacy best practices

To ensure customer data remains secure and inaccessible to bad actors, organizations should implement best practices such as frequent data audits and employee trainings.

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Customer Experience Basics

  • Get Started

    Key steps for an e-commerce planning process

    E-commerce can help organizations grow their business online, but the venture brings the most success if planned properly. These steps can start organizations on the right path.

  • Get Started

    Zero-party data vs. first-party data: What's the difference?

    Zero-party data comes from customer surveys and polls, but first-party data comes from customer web activity. Marketers can use both data types to personalize their ad campaigns.

  • Get Started

    data clean room

    A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers.

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