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Why is customer self-service important for contact centers?

The advancement of conversational AI coupled with customers' growing desire for empowerment has made self-service channels critical for contact centers.

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How to create a zero-party data strategy

Zero-party data can enable better personalization and customer retention without tracking users across sites, like third-party cookies. These steps can kickstart your strategy.

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Digital customer experience top of mind for PGA Tour

The PGA Tour's head of fan engagement discusses the tech stack that makes the organization connect better with fans, sponsors, golf pros and more.

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Salesforce's Marc Benioff and Bret Taylor the latest co-CEO trial

Some software companies rule their worlds with co-CEOs for years. Other co-CEO arrangements don't last long. We consider the future of Salesforce's current chief executive duo.

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    Top 5 trends for the future of marketing

    Text messaging, hybrid experiences and Web3 may play key roles in the future of marketing. Learn how to fit these trends into marketing strategies moving forward.

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    How to create a zero-party data strategy

    Zero-party data can enable better personalization and customer retention without tracking users across sites, like third-party cookies. These steps can kickstart your strategy.

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    Salesforce Trailhead

    Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform.

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