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8 customer success software platforms to consider

Proper customer success requires the right tools to keep customers satisfied. Here, dive into eight popular platforms on the market, including their features and benefits.


Adobe unveils new collaboration tool for marketing teams

The CX giant revealed new technology for faster workflows between marketing, product and data teams to collaborate on marketing campaigns in its new Product Analytics platform.


Adobe Firefly brings generative AI image marketing tool

The CX giant's Firefly is an image creator trained on millions of visuals from Adobe stock content to understand written commands and make images for better marketing.


Adobe and RainFocus pair for more data insight at events

The CX software giant pairs with the event marketing services vendor to provide customers with tools for deeper personalized experiences at in-person and online events.

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Customer Experience Basics

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    moment of truth (marketing MOT)

    A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service.

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    customer engagement

    Customer engagement is the way a company creates a relationship with its customer base to foster brand loyalty and awareness.

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    7 customer success best practices

    Customer success aims to ensure a positive CX after the sales process is complete. These best practices can help teams stay on track and keep customers satisfied.

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