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Salesforce upheaval likely as Elliott Management moves in
As the CRM and CX giant's financial fortunes have sagged in recent years, activist investor funds have targeted the vendor for cuts that could slow technology R&D and investment.
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What are the different types of marketing personalization?
Marketing teams use multiple personalization strategies for customer outreach, like emails, targeted ads and chatbots. Each approach brings several benefits and can improve CX.
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How do green marketing and sustainable marketing differ?
Many organizations use green and sustainable marketing to build trust with consumers. Green marketing focuses on the environment, whereas sustainable marketing is broader.
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5 examples of e-commerce content marketing strategies
Content marketing strategies with personalization, thought leadership research, SEO and diverse content types can help e-commerce companies reach and engage more customers.
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Why is sustainable marketing important?
On a grand scale, sustainable marketing brings awareness to environmental and social issues. On a business level, this practice can improve brand loyalty and worker engagement.
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E-Commerce Evaluate
Top 8 e-commerce marketing platforms to consider
An e-commerce marketing strategy is no longer optional. Organizations need a marketing platform that meets their e-commerce teams' needs, can customize websites and is affordable.
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Customer Service & Contact Center Manage
Field service management software vendors to know in 2023
The COVID-19 pandemic turned nice-to-have field service features -- like remote project management and automation -- into vital capabilities. Find out which features vendors offer.
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Customer Experience Management News
Salesforce upheaval likely as Elliott Management moves in
As the CRM and CX giant's financial fortunes have sagged in recent years, activist investor funds have targeted the vendor for cuts that could slow technology R&D and investment.
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Customer Data Management Evaluate
Compare the top 13 CDP software products in 2023
CDPs, which vendors may sell as standalone products or as subsets of CRM systems, help organizations build detailed customer profiles. Top CDPs include Emarsys and Oracle Unity CDP.
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CRM Tools & Strategy News
Salesforce acquisitions from 2022 mark a year of integrations
2022 was slow for vendor acquisitions, and Salesforce was no different. The vendor's three acquisitions in 2022 focused on improving integrations and supporting its ecosystem.
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Why is sustainable marketing important?
On a grand scale, sustainable marketing brings awareness to environmental and social issues. On a business level, this practice can improve brand loyalty and worker engagement.
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How do green marketing and sustainable marketing differ?
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Compare the top 13 CDP software products in 2023
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The future of field service management and trends for 2023
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Problem Solve
9 disadvantages of self-service options
Customer self-service platforms free up live agents for more complicated issues, but if organizations don't keep this software up to date, its disadvantages can frustrate users.
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5 ways to use social media in supply chain management
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Top 5 challenges in field service management
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How to train agents on call center fraud detection
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5 examples of e-commerce content marketing strategies
Content marketing strategies with personalization, thought leadership research, SEO and diverse content types can help e-commerce companies reach and engage more customers.
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Field service management software vendors to know in 2023
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6 e-commerce email marketing strategies to heed
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4 types of customer data platforms
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E-Handbook | December 2020
Customer upselling gets upgrade from AI, analytics
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E-Zine | November 2020
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E-Handbook | November 2020
Evolving customer data platform features set sights on CX
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E-Handbook | October 2020
Contact center roles shift from cost center to profit center
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E-Zine | October 2020
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Customer Experience Basics
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Net Promoter Score
Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or services.
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B2C
B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has purchased the goods or services for personal use.
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What are the different types of marketing personalization?
Marketing teams use multiple personalization strategies for customer outreach, like emails, targeted ads and chatbots. Each approach brings several benefits and can improve CX.
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The history and evolution of CRM
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The evolution of customer service
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Customer experience management
Salesforce upheaval likely as Elliott Management moves in
As the CRM and CX giant's financial fortunes have sagged in recent years, activist investor funds have targeted the vendor for cuts that could slow technology R&D and investment.
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Marketing and sales
Google faces new DOJ lawsuit over advertising technology
The DOJ alleges that Google maintains an illegal monopoly over advertising technology used by website publishers and advertisers.
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Customer experience management
Microsoft and Salesforce step up smart store retail tech
The tech giants are quickly evolving their technologies aimed at the brick and mortar commerce market, with new software for smart store analytics, CX and retail associates.