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Salesforce Marketing Cloud Next employs more agents, CDP
Salesforce overhauls Marketing Cloud with agentic AI.
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Lowe's SVP on AI's rosy future for e-commerce
As AI evolves, its e-commerce applications multiply.
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13 examples of sustainable marketing
Organizations can help the environment, society and their bottom line at the same time with sustainable marketing. Examples include charity partnerships and social transparency.
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Pegasystems expands agentic AI for business automation
Agents are here -- but is prompting dead?
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Adobe takes on AI search optimization with LLM Optimizer
SEO isn't dead yet, but new tools are needed to optimize content for generative AI search engines.
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E-Commerce News
Lowe's SVP on AI's rosy future for e-commerce
As AI evolves, its e-commerce applications multiply.
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Customer Service & Contact Center News
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Twilio integrates its CDP and communications platform more closely.
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Customer Experience Management News
Pegasystems expands agentic AI for business automation
Agents are here -- but is prompting dead?
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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Salesforce to acquire Informatica in $8 billion deal
A rumored $11 billion was too much last year, but $8 billion this year was too good to pass up.
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13 examples of sustainable marketing
Organizations can help the environment, society and their bottom line at the same time with sustainable marketing. Examples include charity partnerships and social transparency.
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Compare the top 20 CRM software options
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Why is sustainable marketing important?
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Problem Solve
The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
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Contact center fraud: How to detect and prevent it
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Why contact centers have high turnover and how to combat it
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10 strategies to improve contact center agent performance
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The top 4 sustainable marketing challenges
Sustainable marketing shows consumers that an organization takes environmental and social responsibility seriously. Yet, marketers must use careful language to avoid greenwashing.
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12 benefits of influencer marketing
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The importance of being proactive in customer service
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How to address common customer service gaps
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Customer Experience Basics
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What is field service management (FSM)?
Field service management (FSM) is a system of managing off-site workers and the resources they require to do their jobs efficiently.
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15 customer service email templates and tips
Email remains an important channel for companies to communicate with customers. Here are some email templates for customer service teams to use in common scenarios.
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What are customer service and support?
Customer service is the support organizations offer to customers before, during and after purchasing a product or service.
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The evolution of chatbots and generative AI
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Marketing and sales
Adobe takes on AI search optimization with LLM Optimizer
SEO isn't dead yet, but new tools are needed to optimize content for generative AI search engines.
-
Marketing and sales
Salesforce Marketing Cloud Next employs more agents, CDP
Salesforce overhauls Marketing Cloud with agentic AI.
-
E-Commerce
Lowe's SVP on AI's rosy future for e-commerce
As AI evolves, its e-commerce applications multiply.
Search Customer Experience Definitions
- What is field service management (FSM)?
- What are customer service and support?
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- What is voice of the customer? A guide to VOC Strategy
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- What is CRM (customer relationship management)?
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