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How account-based marketing can improve personalization
An ABM strategy can help B2B marketers personalize marketing efforts for top prospects. An ABM strategy includes an ideal customer profile, personalized messaging and a CRM system.
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Advice for marketing personalization
Business professionals have become numb to the plethora of marketing emails they receive every day. However, personalized messaging can grab their attention.
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How generative AI will sink or swim in customer service
Generative AI may have captured the tech world's mindshare, but it will have to be commercialized well for customer service applications in the contact center.
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Canva steps up design game with new AI-powered design tools
The platform provides accessible tools for small businesses that need design help. Canva is also escalating its technology to compete against bigger design platforms such as Adobe.
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5 best practices for a sustainable marketing strategy
Sustainable marketing can boost brand loyalty, but marketers need an effective strategy. Brands should commit to a larger purpose, take a long-term approach and remain consistent.
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Adobe Firefly brings generative AI image marketing tool
The CX giant's Firefly is an image creator trained on millions of visuals from Adobe stock content to understand written commands and make images for better marketing.
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How generative AI will sink or swim in customer service
Generative AI may have captured the tech world's mindshare, but it will have to be commercialized well for customer service applications in the contact center.
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8 customer success software platforms to consider
Proper customer success requires the right tools to keep customers satisfied. Here, dive into eight popular platforms on the market, including their features and benefits.
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Adobe unveils new collaboration tool for marketing teams
The CX giant revealed new technology for faster workflows between marketing, product and data teams to collaborate on marketing campaigns in its new Product Analytics platform.
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7 customer success best practices
Customer success aims to ensure a positive CX after the sales process is complete. These best practices can help teams stay on track and keep customers satisfied.
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How generative AI will sink or swim in customer service
Generative AI may have captured the tech world's mindshare, but it will have to be commercialized well for customer service applications in the contact center.
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9 disadvantages of self-service options
Customer self-service platforms free up live agents for more complicated issues, but if organizations don't keep this software up to date, its disadvantages can frustrate users.
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Advice for marketing personalization
Business professionals have become numb to the plethora of marketing emails they receive every day. However, personalized messaging can grab their attention.
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7 customer success best practices
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5 examples of e-commerce content marketing strategies
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Evolving customer data platform features set sights on CX
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Contact center roles shift from cost center to profit center
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5 best practices for a sustainable marketing strategy
Sustainable marketing can boost brand loyalty, but marketers need an effective strategy. Brands should commit to a larger purpose, take a long-term approach and remain consistent.
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customer touchpoint
A customer touchpoint is any direct or indirect contact a customer has with a brand.
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How account-based marketing can improve personalization
An ABM strategy can help B2B marketers personalize marketing efforts for top prospects. An ABM strategy includes an ideal customer profile, personalized messaging and a CRM system.
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The history and evolution of CRM
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The evolution of customer service
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Marketing and sales
Canva steps up design game with new AI-powered design tools
The platform provides accessible tools for small businesses that need design help. Canva is also escalating its technology to compete against bigger design platforms such as Adobe.
-
Customer data management
Adobe unveils new collaboration tool for marketing teams
The CX giant revealed new technology for faster workflows between marketing, product and data teams to collaborate on marketing campaigns in its new Product Analytics platform.
-
E-Commerce
Adobe Firefly brings generative AI image marketing tool
The CX giant's Firefly is an image creator trained on millions of visuals from Adobe stock content to understand written commands and make images for better marketing.