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Salesforce upheaval likely as Elliott Management moves in

As the CRM and CX giant's financial fortunes have sagged in recent years, activist investor funds have targeted the vendor for cuts that could slow technology R&D and investment.

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What are the different types of marketing personalization?

Marketing teams use multiple personalization strategies for customer outreach, like emails, targeted ads and chatbots. Each approach brings several benefits and can improve CX.

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How do green marketing and sustainable marketing differ?

Many organizations use green and sustainable marketing to build trust with consumers. Green marketing focuses on the environment, whereas sustainable marketing is broader.

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5 examples of e-commerce content marketing strategies

Content marketing strategies with personalization, thought leadership research, SEO and diverse content types can help e-commerce companies reach and engage more customers.

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Customer Experience Basics

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    Net Promoter Score

    Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or services.

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    B2C

    B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has purchased the goods or services for personal use.

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    What are the different types of marketing personalization?

    Marketing teams use multiple personalization strategies for customer outreach, like emails, targeted ads and chatbots. Each approach brings several benefits and can improve CX.

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