Marketing and sales
Marketing spreads awareness of your organization to its potential customers, while sales transforms them into actual customers. Read about the latest advances in marketing and sales force technologies, the different strategies each requires and the ways the two fields intersect.
Top Stories
-
Tip
23 Jun 2025
5 steps to integrate a personalization engine into a CMS
Customer experience is a top focus in the modern business world, and personalized content can go a long way toward delivering that exceptional experience. Continue Reading
-
Tip
18 Jun 2025
10 sustainable marketing strategies
Sustainable marketing can boost brand loyalty, but marketers need effective strategies, such as committing to social causes and partnering with key influencers. Continue Reading
-
Tip
18 Jun 2025
10 sustainable marketing strategies
Sustainable marketing can boost brand loyalty, but marketers need effective strategies, such as committing to social causes and partnering with key influencers. Continue Reading
-
News
17 Jun 2025
Adobe takes on AI search optimization with LLM Optimizer
SEO isn't dead yet, but new tools are needed to optimize content for generative AI search engines. Continue Reading
-
News
13 Jun 2025
Salesforce Marketing Cloud Next employs more agents, CDP
Salesforce overhauls Marketing Cloud with agentic AI. Continue Reading
-
Definition
11 Jun 2025
What is A2P messaging (application-to-person messaging)?
A2P messaging (application-to-person messaging) is a type of SMS messaging technique in which a person receives text messages from a software application rather than from another user. Continue Reading
-
Tip
03 Jun 2025
13 examples of sustainable marketing
Organizations can help the environment, society and their bottom line at the same time with sustainable marketing. Examples include charity partnerships and social transparency. Continue Reading
-
Tip
22 May 2025
Compare the top 20 CRM software options
With the right CRM software, CX leaders can improve customer interactions and enhance their support strategies. Top providers include HubSpot, Microsoft and Salesforce. Continue Reading
-
Tip
20 May 2025
How to write a winning RFP response
Sales teams face constant pressure to write winning RFP responses. Best practices, such as personalizing responses, can help them stand out from competitors. Continue Reading
-
News
20 May 2025
SAP to add AI agents for catalogs, order management
SAP deepens its footprint in agentic AI. Continue Reading
-
News
15 May 2025
Salesforce acquisition of Convergence adds Agentforce talent
Salesforce beefs up its Agentforce engineering corps, leadership. Continue Reading
-
Feature
13 May 2025
The top 4 sustainable marketing challenges
Sustainable marketing shows consumers that an organization takes environmental and social responsibility seriously. Yet, marketers must use careful language to avoid greenwashing. Continue Reading
-
Definition
13 May 2025
What is RCS messaging (RCS chat)? Explaining how to use it
RCS, or Rich Communication Services, is a messaging protocol used in mobile devices. Continue Reading
-
Feature
13 May 2025
5 social media conferences to attend in 2025
Social media is changing how businesses market products, interact with customers and build awareness. Here are events where businesses can learn to make the most of social media. Continue Reading
-
Opinion
08 May 2025
The brutal customer experience lesson of Nike's RTFKT NFTs
Nike sinks as Adidas rises in the NFT world. Continue Reading
-
Feature
07 May 2025
Why is sustainable marketing important?
Sustainable marketing is important because it raises awareness of environmental and social issues. On a business level, it can improve brand loyalty and worker engagement. Continue Reading
-
News
06 May 2025
ServiceNow rolls into Salesforce territory with CRM agentic AI
ServiceNow makes its pitch to be a CRM, adding CPQ and order management features. Continue Reading
-
Feature
29 Apr 2025
The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers. Continue Reading
-
Definition
22 Apr 2025
What is Bluesky?
Bluesky is an open source social media platform -- similar to X, formerly Twitter -- allowing users to create posts with a 300-character limit, which can include text, photos or videos. Continue Reading
-
Answer
17 Apr 2025
Why are loyalty programs important?
Loyalty programs can help organizations retain their most valuable customers with special offers. They can also gather useful marketing data, increase referrals and more. Continue Reading
-
Feature
11 Apr 2025
How do green marketing and sustainable marketing differ?
Many organizations use green and sustainable marketing to build trust with consumers. Green marketing focuses on the environment, whereas sustainable marketing is broader. Continue Reading
-
News
10 Apr 2025
HubSpot users get more Breeze generative AI agents
HubSpot users get agents for sales, service and marketing. Continue Reading
-
Tip
08 Apr 2025
12 benefits of influencer marketing
As modern consumers use social media to discover products and get recommendations, influencer marketing can help brands stand out, gain their trust and boost engagement. Continue Reading
-
Feature
04 Apr 2025
16 TikTok alternatives to check out in 2025
TikTok wasn't the first of its kind, and it won't be the last. Check out these alternatives if you're looking for a new platform with similar features. Continue Reading
-
Tip
03 Apr 2025
The importance of being proactive in customer service
Proactive customer service can help businesses keep customers more engaged, yet tools to support the strategy might cost more than CX leaders are willing to spend. Continue Reading
-
Tip
01 Apr 2025
The top 10 influencer marketing tools in 2025
Influencer marketing tools help brands find influencers and manage relationships with them. Top tools include Sprout Social, Traackr and TikTok Creator Marketplace. Continue Reading
-
Definition
31 Mar 2025
What is conversational commerce?
Conversational commerce integrates messaging and communication tools into the online buying process. Businesses engage with customers through real-time, personalized interactions. Continue Reading
- Opinion 28 Mar 2025
-
Feature
28 Mar 2025
Customer loyalty vs. brand loyalty: What's the difference?
Low prices can generate customer loyalty, whereas reliability and reputation foster brand loyalty. To maximize customer retention, organizations should strive for both. Continue Reading
-
Feature
27 Mar 2025
Tech buyers swamped with agentic AI choices
Enterprise tech buyers, if you're overwhelmed by the array of autonomous AI platforms, it's not just you. Continue Reading
-
Answer
24 Mar 2025
SEO vs. SEM: What's the difference?
SEO and SEM strategies help marketers put digital content in front of the right audience. However, SEO strategies focus on organic search, whereas SEM generates paid traffic. Continue Reading
-
Tip
21 Mar 2025
How to incorporate social media into SEO strategies
While social media marketing and SEO seem like two separate practices, when used together, they can enhance any organization's digital marketing strategy. Continue Reading
-
News
18 Mar 2025
Adobe joins agentic AI fray with platform, prebuilt agents
2025 is the Year of Agentic AI -- and it's only March. Continue Reading
-
News
17 Mar 2025
Qualtrics releases employee, customer service AI agents
Qualtrics joins the agentic AI free-for-all in CX. Continue Reading
-
Opinion
11 Mar 2025
Marketers, stand down if your company cancels DEI programs
Boycott or buycott, marketers need to sit this one out. Continue Reading
-
Definition
11 Mar 2025
What are social media metrics?
Social media metrics are the various data points that can help a company gauge the impact of social media activity on its revenue. Continue Reading
-
News
07 Mar 2025
Amplitude voice of the customer capability targets 'rage close'
Amplitude rolls out VOC features from Command AI acquisition. Continue Reading
-
Tip
06 Mar 2025
How to market a loyalty program effectively
Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment. Continue Reading
-
News
05 Mar 2025
Microsoft rolls out sales agents, connector to Salesforce
Microsoft joins the autonomous sales agent fray. Continue Reading
-
Tip
27 Feb 2025
Top 10 loyalty program management software options
Loyalty programs have come a long way from the days of pasting green stamps into booklets and redeeming them for rewards. These 10 tools can bring these programs into modern day. Continue Reading
-
Definition
25 Feb 2025
What is LinkedIn and how does it work?
LinkedIn is a social networking site designed specifically for the business community. Continue Reading
-
Definition
20 Feb 2025
What is social media marketing (SMM)?
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. Continue Reading
-
News
20 Feb 2025
Sitecore, Adobe update customer data platforms
Adobe and Sitecore refresh CDPs for generative AI. Continue Reading
-
Feature
20 Feb 2025
How to use IoT for marketing
IoT devices can track people's fitness routines and monitor manufacturing equipment, but they also offer valuable customer data for personalized outreach. Continue Reading
-
Definition
12 Feb 2025
What is CRM (customer relationship management)?
CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Continue Reading
-
Feature
07 Feb 2025
Video marketing SEO: How to rank on search engines
Videos can improve SEO, but only if they add value to the page. Explore five tips, such as optimizing thumbnails, to help marketers create videos that improve search ranking. Continue Reading
-
Definition
07 Feb 2025
What is account mapping, and why do you need it (with template)?
Account mapping is a strategic process that involves researching and visually organizing the key stakeholders, decision-makers and influencers within a target customer's organization. Continue Reading
-
Definition
05 Feb 2025
What is account-based selling? Everything you need to know
Account-based selling (ABS) is a strategic sales approach in business-to-business sales and marketing that centers around building highly personalized and targeted relationships with specific high-value accounts. Continue Reading
-
Tip
04 Feb 2025
8 free SEO keyword research tools to explore
SEO keyword research tools can help marketing teams create the content their audiences want to see. Free options include Google Search Console, Keyword Surfer and Semrush. Continue Reading
-
News
04 Feb 2025
Adobe releases generative AI contract management tool
Adobe AI Assistant 'contract intelligence' has the user base and technology to take on Oracle and Microsoft. Continue Reading
-
Feature
31 Jan 2025
10 top marketing certifications and courses for 2025
In 2025, marketers seek certifications to stay updated and gain an edge. By staying current on trends, they differentiate themselves and bring value to teams and customers. Continue Reading
-
Tip
29 Jan 2025
How to create a customer loyalty program in 9 steps
A customer loyalty program can help organizations better retain and understand their current customers and target audiences. These nine steps can lead to a successful program. Continue Reading
-
Definition
23 Jan 2025
What is social media?
Social media refers to websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. Continue Reading
-
Tip
21 Jan 2025
Free event marketing plan, with a template
An event marketing plan can help brands organize their events, connect with audiences and achieve measurable outcomes. Key steps include defining goals and setting budgets. Continue Reading
-
Tip
13 Jan 2025
How to avoid and remove malvertising
Malvertising is an up-and-coming cybersecurity threat, but marketing and IT teams alike can take several important steps to avoid and remove this threat. Continue Reading
-
Feature
13 Jan 2025
10 brainrot marketing examples
Brainrot is 'skibidi' according to Gen Z and Gen Alpha. Businesses are using this trend in marketing to reach these generations. Check out these ten brainrot marketing campaigns. Continue Reading
-
Feature
26 Dec 2024
Rise of the subscription economy: What it is and how it works
The subscription economy is reshaping consumer habits, offering flexible access over ownership. It drives convenience, loyalty and predictable revenue. Continue Reading
-
Feature
26 Dec 2024
Generative AI in CX promises benefits, but obstacles remain
Generative AI promises to boost efficiency in CX, but businesses face adoption and compliance hurdles. Continue Reading
-
Tip
23 Dec 2024
7 types of loyalty programs and their benefits
Loyalty programs can improve brand recognition, increase sales and emphasize an organization's values. Get an in-depth look at seven loyalty programs and what they offer. Continue Reading
-
News
18 Dec 2024
With Agentforce 2.0, Salesforce closer to autonomous AI
Agentforce 2.0 is here as Salesforce pushes for Slack to be its foundation. Continue Reading
-
Tip
12 Dec 2024
5 common malvertising examples
Malvertising is relatively new in the world of cyberthreats and can be the hardest to spot. Here are five examples of these malicious ads. Continue Reading
-
Opinion
11 Dec 2024
FTC's Click to Cancel movement likely here to stay
The FTC's Click to Cancel plan has staying power because numerous states are involved in the movement. Continue Reading
-
Feature
05 Dec 2024
Traditional media vs. new media: Differences, pros and cons
Traditional and new media have several differences but can still influence each other. Continue Reading
-
Feature
03 Dec 2024
7 video marketing challenges and how to overcome them
Video marketing can require special equipment and know-how. Yet, smartphones, AI and social media have made it more accessible to the average marketer. Continue Reading
-
Definition
21 Nov 2024
What is a chief experience officer (CXO)?
A chief experience officer (CXO) is an executive in the C-suite who ensures positive interactions with an organization's customers. Continue Reading
-
Answer
20 Nov 2024
How does malvertising work?
With each ad placed, a hidden risk often goes overlooked: Cybercriminals who exploit ads to spread malware. Continue Reading
-
Feature
15 Nov 2024
9 sustainable event ideas
From hosting virtual conferences to repurposing exhibition stands as cow shelters, brands can find ways to make their events more sustainable. Continue Reading
-
Definition
07 Nov 2024
What is mindshare (share of mind)?
Mindshare, also known as share of mind, is an approach to marketing that involves attempting to make a company, brand or product the first one that comes to mind when a customer thinks of a particular market. Continue Reading
-
Feature
07 Nov 2024
7 benefits of event marketing
From large conferences to small webinars, events can help brands improve lead generation and content creation. Continue Reading
-
Definition
05 Nov 2024
What is martech (marketing technology)?
Martech (marketing technology) refers to the integration of software tools, platforms and applications designed to streamline and enhance digital marketing. Continue Reading
-
Feature
01 Nov 2024
7 common social media privacy issues
Social media usage continues to grow as people share posts, videos and photos. However, there are data privacy issues and risks with sharing on social media. Continue Reading
-
News
01 Nov 2024
IAB, cable providers sue FTC to cancel Click to Cancel
Not so fast, FTC. Cable providers, internet advertisers and the Michigan Press Association challenge the upcoming consumer protection rule. Continue Reading
-
Feature
01 Nov 2024
7 biggest examples of greenwashing
Sustainable marketing can improve brand loyalty, but greenwashing diminishes it. Explore seven real-world examples of greenwashing. Continue Reading
-
Definition
29 Oct 2024
What is market segmentation?
Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups. Continue Reading
-
Tip
22 Oct 2024
10 multitouch attribution software and tools
MTA tools can help marketers understand the customer journey and track which touchpoints lead to the most conversions. Top tools include Adobe Analytics, Branch and Triple Whale. Continue Reading
-
Feature
18 Oct 2024
7 benefits of video marketing
Video marketing can help organizations engage audiences on an emotional level. Key benefits include building trust, enhancing SEO and improving the sales process. Continue Reading
-
Definition
16 Oct 2024
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a customer relationship management (CRM) and digital marketing platform that enables marketers to generate better marketing outcomes and ROI. Continue Reading
-
News
15 Oct 2024
Adobe makes generative AI video model safe for enterprises
The new video model is trained on licensed content, appealing to enterprises that are worried about the security and legal implications of generative AI technology. Continue Reading
-
Definition
11 Oct 2024
What is Salesforce Customer Success Platform?
The Salesforce Customer Success Platform (CSP) is the official name of the Salesforce portfolio of products. Continue Reading
-
Definition
10 Oct 2024
What is a third-party cookie?
A third-party cookie is a cookie that's placed on a user's device -- computer, cellphone or tablet -- by a website from a domain other than the one the user is visiting. Continue Reading
-
Answer
03 Oct 2024
What does Microsoft Copilot for Sales offer?
Copilot for Sales is Microsoft's generative AI assistant designed to optimize sales teams' workflows, automate simple tasks and offer more insights into the sales pipeline. Continue Reading
-
Definition
01 Oct 2024
What is nearbound marketing?
Nearbound marketing is a strategy that capitalizes on partnerships, networks and trusted connections to generate demand from higher-quality leads. Continue Reading
-
Definition
30 Sep 2024
What is a call center? Everything you need to know
A call center is a centralized department of customer service professionals who handle inbound and outbound calls from current and potential customers. Continue Reading
-
Definition
27 Sep 2024
What is lead scoring?
Lead scoring is a methodology sales and marketing departments use to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or services. Continue Reading
-
Feature
27 Sep 2024
How AI will affect the future of content marketing
Content marketing has changed over time. Generative AI will likely transform it even further. Here's how marketers are handling and preparing for this AI evolution. Continue Reading
-
Definition
27 Sep 2024
What is CPQ software (configure price quote software)?
CPQ (configure, price, quote) is programming that helps sales representatives and self-service customers quickly generate accurate quotes for configurable products and services. Continue Reading
-
Feature
25 Sep 2024
Does influencer marketing work?
The quick answer is yes. Influencer marketing can help brands increase engagement and sales. Yet, it only works if marketers give influencers creative control. Continue Reading
-
Definition
23 Sep 2024
What is a sales funnel? Everything you need to know
A sales funnel, also called a 'purchase funnel,' is the visual representation of the customer journey, depicting the sales process from awareness to action. Continue Reading
-
Opinion
23 Sep 2024
Benioff’s Agentforce gambit might just work
At Dreamforce 2024 in San Francisco, Salesforce announced the potential for its customers to embed virtual agents on its platform, so avoiding what the supplier dubs DIY GenAI. Will it work? Continue Reading
-
News
20 Sep 2024
Amazon offers new generative AI tool for e-commerce sellers
Project Amelia is a selling expert that provides sellers with answers to questions. It makes use of broad knowledge and will soon provide answers to complex problems. Continue Reading
-
Definition
19 Sep 2024
What is Salesforce Einstein 1?
Salesforce Einstein 1 refers to an integrated set of artificial intelligence (AI) and machine learning (ML) technologies developed for the Salesforce platform. Continue Reading
-
Definition
18 Sep 2024
What is a sales pipeline?
A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process. Continue Reading
-
Definition
18 Sep 2024
What is transactional marketing?
Transactional marketing is a business strategy that focuses on single, point-of-sale transactions. Continue Reading
-
News
18 Sep 2024
HubSpot adds Breeze generative AI agents, analytics to platform
Hubspot users get their generative AI infusion that includes souped-up bots, a no-code workflow builder, sophisticated content generation and marketing analytics. Continue Reading
-
Definition
17 Sep 2024
What is Hootsuite?
Hootsuite is a social media management platform that helps organizations deliver enhanced social media experiences to their customers at every stage of the customer journey. Continue Reading
-
Answer
16 Sep 2024
How important is authentication in email marketing?
Marketers who have email strategies must understand the importance of authentication protocols to ensure campaigns are successful and bad actors don't reach customers. Continue Reading
-
Tip
13 Sep 2024
Customer retention vs. acquisition: What's the difference?
Finding new customers can be a challenge, but so is keeping them happy and loyal to the business. This makes customer acquisition and retention critical to successful marketing. Continue Reading
-
Tip
11 Sep 2024
The role of machine learning in multitouch attribution
As customer journeys have become more complex, marketers often struggle to determine which touchpoints lead to sales. Explore how machine learning can help. Continue Reading
-
News
06 Sep 2024
Salesforce intros action models to fuel AI agentic workflows
Salesforce looks to push itself into a leadership position with new large action models. The first mover advantage is good but puts the vendor in a delicate position. Continue Reading
-
Definition
06 Sep 2024
What is multichannel marketing?
Multichannel marketing refers to the practice of companies interacting with customers via multiple direct and indirect channels to sell them goods and services. Continue Reading
-
Feature
05 Sep 2024
Technical sales rise when you tap into soft skills
Evgeniy Kharam published a book exploring soft skills in technical sales to improve sales success and minimize turnover. In this Q&A, you'll find key takeaways from the book. Continue Reading
-
Feature
03 Sep 2024
MTA vs. MMM: What's the difference?
MTA and MMM help marketers improve their strategies, but MTA has a narrower focus. Key differences between these techniques include focus and data requirements. Continue Reading
