Marketing and sales

Marketing spreads awareness of your organization to its potential customers, while sales transforms them into actual customers. Read about the latest advances in marketing and sales force technologies, the different strategies each requires and the ways the two fields intersect.

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  • Twitterbot

    A Twitterbot is a software program designed to automatically follow Twitter users, like and retweet posts. Continue Reading

  • 4 real-world examples of zero-party data

    With zero-party data directly from consumers, marketing teams get better data to help retain customers and improve CX. These real-world examples highlight how this data works. Continue Reading

  • test marketing

    Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release. Continue Reading

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