Marketing and sales resources and information

Marketing and sales News

May 25, 2022 25 May'22
Lob launches direct mail automation platform

As direct mail makes a comeback, longtime API vendor Lob launches a web front end to automate physical mail campaigns directed by marketing automation data.
April 15, 2022 15 Apr'22
Marketing to Gen Z takes new tech, channels, strategies

Gen Z consumers will change the world. Savvy, nimble brands know to give them digital platforms for sharing their values as corporate America catches up to their worldview.
April 12, 2022 12 Apr'22
'CRM Analytics' Salesforce's new name for Tableau CRM

Salesforce refreshes the sales analytics package formerly known as Einstein Analytics by adding CRM-native features, a Slack app and vertical-specific integrations.
April 06, 2022 06 Apr'22
Salesforce Marketing, Service Clouds add, rename features

Salesforce partners with Genesys, Google for telephony; adds AWS Contact Lens natively, among a raft of new features. Some are available now; some are coming in Summer '22 release.

Bring yourself up to speed with our introductory content

Generational marketing explained: Everything you need to know

Marketers need to meet consumers on the platforms with which they are most comfortable, whether that be print, digital or a combination of the two. Continue Reading
internal marketing

Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. Continue Reading
search engine optimization (SEO)

Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

10 social media conferences to attend in 2022

Social media is changing how businesses market products, interact with customers and build awareness. Here are events where businesses can learn to make the most of social media. Continue Reading
7 benefits of a personalized marketing content strategy

Customers want companies to treat them as individuals, and personalized marketing can help accomplish that. Personalization can also improve customer retention and brand affinity. Continue Reading
Top 5 personalized marketing examples and their takeaways

Personalization is a marketing tactic that is easy to get wrong. Learn from the best with five examples of successful campaigns that used personalization. Continue Reading

Learn to apply best practices and optimize your operations.

The future of DMPs in a post-cookies world

DMPs are still important in marketers' jobs, but the move away from third-party cookies threatens the DMP's future. Here's what marketers and DMP providers need to know. Continue Reading
Smart brands will change approach to marketing email, cookies

You'd think marketers got the hint to move past third-party cookies and marketing emails once Google, Apple and regulators all stepped in to protect consumers. Not yet. Continue Reading
Will Google kill third-party cookies?

The end of third-party cookies has been on the horizon for years. For marketers, this termination means finding new strategies and alternatives to third-party data. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
5 common customer support problems that affect CX

In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading
6 reasons why self-service options fail

Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, users can become frustrated. Continue Reading