Marketing and sales
Marketing spreads awareness of your organization to its potential customers, while sales transforms them into actual customers. Read about the latest advances in marketing and sales force technologies, the different strategies each requires and the ways the two fields intersect.
Top Stories
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Answer
19 May 2023
What are the different types of SMS marketing?
How should marketers text their audiences? First, ensure customers opted in to receive texts. Then, promote, incentivize and update customers on products and orders. Continue Reading
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News
16 May 2023
SAP's new CX tools for retailers include generative AI assistant
The vendor's new tools include Digital Assistant for better personalization, accelerators to use customer data to improve CX, and a platform to sell excess products on the market. Continue Reading
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Feature
12 May 2023
Tips and tools to help you write emails with AI
Emails can be taxing, but are vital to give the right impression. Using concise text and the right tone can make all the difference, and AI can help make the email process easier. Continue Reading
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News
11 May 2023
Google adds Adobe's image generator, Firefly, to Bard
The AI-backed chatbot will have artmaking abilities with Firefly, an image generator that was trained on hundreds of stock images to avoid copyright infringement. Continue Reading
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Tip
11 May 2023
Top 10 SMS marketing best practices
Customers may be willing to opt into receiving texts from a brand, but marketers should follow various best practices to ensure they don't overload or overstep with customers. Continue Reading
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Feature
10 May 2023
Generational marketing explained: Everything you need to know
Marketers need to meet consumers on the platforms with which they are most comfortable, whether that be print, digital or a combination of the two. Continue Reading
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Tip
04 May 2023
How to avoid greenwashing as a marketer
Greenwashing can erode customer trust and damage brand reputation. To avoid it, organizations can offer evidence to support their claims and use sustainability certifications. Continue Reading
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News
03 May 2023
Salesforce brings GPT to customer service, sales platforms
The CRM giant brings generative AI capabilities to its sales and service platforms for fast, relevant email, message and article creation, as well as multilanguage transcription. Continue Reading
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Feature
28 Apr 2023
How businesses improve customer experience with AI
AI bolsters the consumer journey by improving personalization for enterprise marketing and unlocking data extraction for customer calls to the contact center. Continue Reading
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Tip
24 Apr 2023
Top 8 digital asset management platforms to consider in 2023
DAM platforms help marketers manage digital assets for customer-facing channels like websites and social media pages. Top DAM products include Acquia DAM, Bynder and Canto. Continue Reading
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Feature
19 Apr 2023
MAM vs. DAM: What's the difference?
Digital asset management is the reigning champion of managing digital and multimedia assets. Now, media asset management offers the same, with more support for larger files. Continue Reading
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Feature
12 Apr 2023
11 TikTok alternatives to check out in 2023
TikTok wasn't the first of its kind, and it won't be the last. Check out these alternatives. Continue Reading
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Feature
12 Apr 2023
Bard vs. ChatGPT: What's the difference?
ChatGPT took the spotlight for AI-generated content, and Google answered with Bard. While Bard and ChatGPT may perform similar tasks, there are differences between the two. Continue Reading
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News
06 Apr 2023
Overcoming data privacy challenges in digital marketing
As access to customers' personal data tightens, online marketers must reevaluate their strategies to reach their desired targets in an effective and creative way. Continue Reading
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News
05 Apr 2023
Salesforce forms new Trailblazer community group for sales
The CRM software giant aims to fill sales personnel gap with new sales-focused learners group named Salesblazer and sales certification for existing courses. Continue Reading
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Tip
31 Mar 2023
5 best practices for a sustainable marketing strategy
Sustainable marketing can boost brand loyalty, but marketers need an effective strategy. Brands should commit to a larger purpose, take a long-term approach and remain consistent. Continue Reading
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Feature
30 Mar 2023
How account-based marketing can improve personalization
An ABM strategy can help B2B marketers personalize marketing efforts for top prospects. An ABM strategy includes an ideal customer profile, personalized messaging and a CRM system. Continue Reading
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Feature
30 Mar 2023
Advice for marketing personalization
Business professionals have become numb to the plethora of marketing emails they receive every day. However, personalized messaging can grab their attention. Continue Reading
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Feature
29 Mar 2023
Pros and cons of AI-generated content
Artificial intelligence is growing rapidly in the tech sector and assisting with various tasks such as creating images and generating content. However, it cannot do everything. Continue Reading
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News
27 Mar 2023
Canva steps up design game with new AI-powered design tools
The platform provides accessible tools for small businesses that need design help. Canva is also escalating its technology to compete against bigger design platforms such as Adobe. Continue Reading
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News
22 Mar 2023
Adobe unveils new collaboration tool for marketing teams
The CX giant revealed new technology for faster workflows between marketing, product and data teams to collaborate on marketing campaigns in its new Product Analytics platform. Continue Reading
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Tip
22 Mar 2023
Why version control is necessary in digital asset management
Creative teams often use different versions of their digital assets across marketing channels. Learn how version control in DAM systems helps teams track these versions. Continue Reading
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News
21 Mar 2023
Adobe Firefly brings generative AI image marketing tool
The CX giant's Firefly is an image creator trained on millions of visuals from Adobe stock content to understand written commands and make images for better marketing. Continue Reading
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Feature
21 Mar 2023
20 social media terms to know
Social media marketing can be an easy way to reach consumers and build brand awareness. Check out this glossary to understand popular social media terms. Continue Reading
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News
21 Mar 2023
Adobe and RainFocus pair for more data insight at events
The CX software giant pairs with the event marketing services vendor to provide customers with tools for deeper personalized experiences at in-person and online events. Continue Reading
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Feature
16 Mar 2023
How Gen Z will shape the future of customer experience
The future of customer experience is in the hands of Gen Z -- and new technologies, like generative AI and XaaS. These trends will affect consumer and enterprise markets alike. Continue Reading
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Feature
16 Mar 2023
5 examples of greenwashing claims
Sustainable marketing can improve brand loyalty, but greenwashing diminishes it. Explore five examples of organizations that have faced greenwashing claims. Continue Reading
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News
13 Mar 2023
CX personalization drives strategy for customer data mining
Users are more likely to engage with custom-made, exclusive digital experiences, which ease the flow of zero- and first-party data back to the vendor for improved CX strategies. Continue Reading
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Tip
08 Mar 2023
7 examples of sustainable marketing
Organizations can help the environment, society and their bottom line at the same time with sustainable marketing. Examples include charity partnerships and social transparency. Continue Reading
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News
07 Mar 2023
Salesforce joins generative AI ranks with Einstein GPT
The CRM giant capitalizes on GPT 3.5 tech, weaving generative AI into code creation, Slack tools and customer interactions. The vendor also launched a $250M AI investment fund. Continue Reading
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News
06 Mar 2023
Microsoft's new Dynamics 365 Copilot uses generative AI
Copilot accelerates routine tasks for marketing and sales teams like creating email responses and collecting customer insight data, intensifying the AI race in CRM software. Continue Reading
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Feature
02 Mar 2023
Deinfluencing explained: Everything you need to know
The influencer market tells people about the latest trends and shows them products to purchase. But some influencers -- deinfluencers -- are trying to stop overconsumption. Continue Reading
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News
01 Mar 2023
Generative AI-supported tools coming from Pegasystems
CRM platform Pega Infinity will incorporate artificial intelligence language tools for quicker task management, insight visualization and app development. Continue Reading
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Infographic
27 Feb 2023
A brief history of Google algorithm changes
Google frequently updates its algorithm to improve search result quality. These updates often enhance search query interpretation and prevent spam tactics. Continue Reading
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Feature
24 Feb 2023
Rolling recession explained: Everything you need to know
Talks of a looming recession and tech layoffs dominated the news in 2022 and 2023, but job and spending reports have outpaced predictions. Enter the term 'rolling recession.' Continue Reading
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Tip
23 Feb 2023
Learn the basics of digital asset management
DAM systems offer a central repository for rich media assets and enhance collaboration within marketing teams. However, users may struggle with metadata and business processes. Continue Reading
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Feature
06 Feb 2023
Why is sustainable marketing important?
On a grand scale, sustainable marketing brings awareness to environmental and social issues. On a business level, this practice can improve brand loyalty and worker engagement. Continue Reading
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Answer
02 Feb 2023
What are the different types of marketing personalization?
Marketing teams use multiple personalization strategies for customer outreach, like emails, targeted ads and chatbots. Each approach brings several benefits and can improve CX. Continue Reading
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Feature
30 Jan 2023
6 common social media privacy issues
Social media usage continues to grow as people share posts, videos and photos. However, there are data privacy issues and risks with sharing on social media. Continue Reading
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Feature
27 Jan 2023
How do green marketing and sustainable marketing differ?
Many organizations use green and sustainable marketing to build trust with consumers. Green marketing focuses on the environment, whereas sustainable marketing is broader. Continue Reading
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Tip
24 Jan 2023
5 examples of e-commerce content marketing strategies
Content marketing strategies with personalization, thought leadership research, SEO and diverse content types can help e-commerce companies reach and engage more customers. Continue Reading
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News
24 Jan 2023
Google faces new DOJ lawsuit over advertising technology
The DOJ alleges that Google maintains an illegal monopoly over advertising technology used by website publishers and advertisers. Continue Reading
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Feature
24 Jan 2023
How AI and marketing will influence our future
AI changes marketing strategies by using predictive analytics and automating some time-consuming tasks to increase efficiency; however, there are considerations as you adopt AI. Continue Reading
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News
20 Jan 2023
Latest Google Cloud AI shines spotlight on retail automation
AI-powered automated inventory tracking systems aren't perfect. However, retailers with high rates of lost sales from missing items in stores could still achieve a decent ROI. Continue Reading
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News
18 Jan 2023
Microsoft and Salesforce step up smart store retail tech
The tech giants are quickly evolving their technologies aimed at the brick and mortar commerce market, with new software for smart store analytics, CX and retail associates. Continue Reading
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Tip
12 Jan 2023
6 e-commerce email marketing strategies to heed
Building a database, nurturing existing customers and using an email service provider are some e-commerce email marketing strategies to help businesses increase revenue. Continue Reading
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Answer
09 Jan 2023
Personalization vs. segmentation: What's the difference?
Personalization and segmentation both bring different benefits to marketing teams and use different types of customers data. Find out the main differences between the two terms. Continue Reading
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Answer
04 Jan 2023
Why is personalization important?
Personalization is key in many marketing teams' strategies. It plays an important role in helping organizations retain customers, build trust among audiences and stay relevant. Continue Reading
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News
04 Jan 2023
Salesforce 2023 layoff plans follow recent executive exodus
Changes continue to shake up Salesforce, with a 10% workforce reduction and office space closures this year following recent departures of top executives. Continue Reading
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Feature
03 Jan 2023
Digital marketing tips for growth amid economic uncertainty
Budgets are down, social media is unreliable, the economy is rough. That could make first-party data, loyalty programs and streaming video better marketing investments. Continue Reading
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Feature
27 Dec 2022
Digilantism explained: Everything you need to know
With the rise of digital communications, some people turn to digilantism for justice and support. Here is how digilantism is used to gain advocacy for various causes. Continue Reading
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Tip
21 Dec 2022
Top 8 e-commerce marketing platforms to consider
An e-commerce marketing strategy is no longer optional. Organizations need a marketing platform that meets their e-commerce teams' needs, can customize websites and is affordable. Continue Reading
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Feature
21 Dec 2022
5 ethical issues in marketing to avoid
Marketing is about attracting customers and making sales. However, there are some unethical advertising and promotion tactics that may cause people to mistrust your brand. Continue Reading
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Tip
16 Dec 2022
5 examples of personalization strategies
These real-world personalization strategies -- mixed with intent-based marketing, targeted emails and multimedia -- helped create long-lasting relationships with engaged customers. Continue Reading
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Tip
05 Dec 2022
10 e-commerce marketing strategies for your business
Marketers have myriad tools in their belts -- from SEO to influencers to technology and tools. These strategies can improve anyone's e-commerce marketing plan. Continue Reading
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Feature
01 Dec 2022
How to efficiently measure customer loyalty
Most organizations don't measure customer loyalty often or thoroughly enough to improve CX. This book excerpt explores tips and suggestions to measure loyalty more efficiently. Continue Reading
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Tip
18 Nov 2022
How to choose a customer data platform
CDPs centralize customer data, which can improve marketing insights. To choose the right CDP, CX leaders can create a team of stakeholders, identify goals and compare products. Continue Reading
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Feature
18 Nov 2022
Marketing in the metaverse: What marketers need to know
The key to marketing is to stay in front of the target audience. With the evolving metaverse, companies can learn new ways to market to customers in this immersive and digital world. Continue Reading
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Answer
17 Nov 2022
SEO vs SEM: What's the difference?
SEO and SEM strategies help marketers put digital content in front of the right audience. However, SEO strategies focus on organic search whereas SEM generates paid traffic. Continue Reading
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Tip
15 Nov 2022
8 free SEO keyword research tools to explore
SEO keyword research tools can help marketing teams create the content their audiences want to see. Free tools include Google Search Console, Keyword Surfer and Semrush. Continue Reading
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Tip
09 Nov 2022
How to incorporate social media into SEO strategies
While social media marketing and SEO seem like two separate practices, when used together, they can enhance any organization's digital marketing strategy. Continue Reading
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Feature
09 Nov 2022
AI-powered CRM platforms compared
CRM vendors can apply fundamental AI capabilities in various ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
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News
28 Oct 2022
How Musk's Twitter takeover could affect business accounts
Potential changes to Twitter's advertising and security policies are top issues for business owners who rely on the social media platform for brand visibility and sales. Continue Reading
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News
19 Oct 2022
Oracle pushes forward with CX tech amid layoff cycle
Rumors of the demise of Oracle marketing, CRM and customer service turn out to be unfounded, as the company forges ahead with vertical-specific CX offerings. Continue Reading
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News
12 Oct 2022
Microsoft adds conversational AI to Dynamics 365
At Ignite, Microsoft Dynamics 365 users get AI-based automation capabilities with emphasis on conversational intelligence for sales and customer service. Continue Reading
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Feature
05 Oct 2022
Top 4 SEO marketing challenges for 2023
An organization's content must rank well on Google to drive website traffic. Yet, SEO marketers face barriers to this success, such as algorithm changes and underdeveloped AI. Continue Reading
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Feature
30 Sep 2022
Top 5 trends for the future of marketing
Text messaging, hybrid experiences and Web3 may play key roles in the future of marketing. Learn how to fit these trends into marketing strategies moving forward. Continue Reading
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Tip
29 Sep 2022
How to create a zero-party data strategy
Zero-party data can enable better personalization and customer retention without tracking users across sites, like third-party cookies. These steps can kickstart your strategy. Continue Reading
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Feature
29 Sep 2022
8 ways to improve your search engine ranking
Through processes such as keyword research, on-page SEO practices and ensuring a page is mobile-friendly, a website can appear higher in the search engine rankings. Continue Reading
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News
22 Sep 2022
Microsoft Viva Sales CRM automation focuses on end users
Microsoft Viva Sales takes AI notes from calls and automates data entry and other routine tasks. It's the latest tech to improve the sales rep experience. Continue Reading
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News
14 Sep 2022
Salesforce adds automation features across Customer 360
Salesforce's upcoming Customer 360 features include automation tied together with CDP data for sales, marketing, service and e-commerce. Continue Reading
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Opinion
13 Sep 2022
NFTs can boost customer loyalty -- if people would chill out
Starbucks launched an NFT loyalty program, which could change the public's -- and marketers' -- attitude toward the technology. But most people still have reservations. Continue Reading
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News
08 Sep 2022
HubSpot's growing CRM takes on Salesforce -- but not head-on
No one is saying that HubSpot is building a 'baby Salesforce' for small to medium-sized businesses. But it looks a lot like that is exactly what's happening. Continue Reading
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Quiz
31 Aug 2022
Quiz: Test your knowledge of digital asset management
DAM systems help marketing teams manage the multimedia content they work with every day. With this quiz, test your knowledge of digital asset management. Continue Reading
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Tip
30 Aug 2022
9 disadvantages of self-service options
Customer self-service platforms free up live agents for more complicated issues, but if organizations don't keep this software up to date, its disadvantages can frustrate users. Continue Reading
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Tip
19 Aug 2022
4 types of loyalty programs and their benefits
Loyalty programs can improve brand recognition, increase sales and emphasize an organization's values. Get an in-depth look at four loyalty programs and what they offer. Continue Reading
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News
17 Aug 2022
NI CMO: Marketing should lead corporate social responsibility
As Gen Z holds brands accountable for corporate social responsibility values, Ana Villegas, CMO at NI (National Instruments), makes the case that marketing teams should handle CSR. Continue Reading
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Feature
16 Aug 2022
9 types of video marketing for businesses to reach customers
Videos continue to dominate as more people are watching them than ever before. Video marketing offers various ways for companies to boost their brand and connect with customers. Continue Reading
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Tip
16 Aug 2022
Key steps for an e-commerce planning process
E-commerce can help organizations grow their business online, but the venture brings the most success if planned properly. These steps can start organizations on the right path. Continue Reading
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Answer
15 Aug 2022
Zero-party data vs. first-party data: What's the difference?
Zero-party data comes from customer surveys and polls, but first-party data comes from customer web activity. Marketers can use both data types to personalize their ad campaigns. Continue Reading
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News
12 Aug 2022
Third-party cookies remain as Google advertising in DOJ's sights
If Google gets sued by U.S. antitrust authorities on the grounds its advertising network is a monopoly, marketers need to plan for how it may affect their operations. Continue Reading
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Tip
04 Aug 2022
How to market a loyalty program effectively
Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment. Continue Reading
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Feature
29 Jul 2022
Customer loyalty vs. brand loyalty: What's the difference?
Low prices can generate customer loyalty, whereas reliability and reputation foster brand loyalty. To maximize customer retention, organizations should strive for both. Continue Reading
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News
25 Jul 2022
SAP green CX tech aids sustainable retail, B2B sales
SAP users can tackle sustainable e-commerce -- and be accountable to customers wary of 'greenwashing' -- with a bundle of Qualtrics, CDP, e-commerce and other tech tools. Continue Reading
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Feature
20 Jul 2022
4 real-world examples of zero-party data
With zero-party data directly from consumers, marketing teams get better data to help retain customers and improve CX. These real-world examples highlight how this data works. Continue Reading
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Tip
18 Jul 2022
How to create a customer loyalty program in 9 steps
A customer loyalty program can help organizations better retain and understand their current customers and target audiences. These nine steps can lead to a successful program. Continue Reading
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News
12 Jul 2022
HubSpot releases free CMS with marketing, CRM integrations
HubSpot small-business users are the focus of free CMS, marketing automation and CRM features, after the company spent several release cycles wooing enterprise customers. Continue Reading
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News
11 Jul 2022
Optimizely CEO talks roadmap plans, A/B testing and DXP
Optimizely CEO explains why the company bet big on digital marketers' perpetual need for A/B testing. Also: how content management systems morphed into experience tech. Continue Reading
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Tip
07 Jul 2022
5 best practices for customer journey mapping
As CX teams create customer journey maps, they must set clear goals, collect feedback and embrace creativity. Failure to follow best practices can leave teams with inaccurate data. Continue Reading
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Feature
06 Jul 2022
What is the difference between marketing and advertising?
Advertising is a subset of marketing. Learn more about this and the function of each. Continue Reading
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Answer
30 Jun 2022
Why are loyalty programs important?
Loyalty programs can help organizations retain their most valuable customers with special offers. Additionally, they can gather useful marketing data, increase referrals and more. Continue Reading
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News
29 Jun 2022
Salesforce users get more low-code automation, including RPA
Salesforce integrates MuleSoft RPA and Composer with Salesforce Flow, which avails low-code process automation and bot creation to line-of-business users. Continue Reading
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Guest Post
23 Jun 2022
How strong workplace values affect ethical marketing
Modern customers actively seek out companies with strong values that match their own, so brands should embrace ethical marketing strategies to ensure customers see their values. Continue Reading
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Feature
22 Jun 2022
7 ways to use TikTok for business
TikTok is one of the hottest social media trends today. Businesses looking to reach Gen Z and millennials can use this platform to create videos, branded hashtags and challenges. Continue Reading
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News
20 Jun 2022
AWS Amazon Connect adds case management tools
The AWS contact center as a service, Amazon Connect, previews tools to manage cases. The features will drive more self-service workflows based on case data. Continue Reading
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News
16 Jun 2022
Salesforce Sales Cloud Unlimited Edition adds AI, automation
Pricing stays the same for Salesforce Sales Cloud's highest-level subscription, but formerly a la carte tools are now included that span AI-powered analytics and automation. Continue Reading
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News
14 Jun 2022
Adobe adds CDP functionality for B2B use cases
Adobe catches up with the competition with the release of new customer data platform features for marketers, including a 'data clean room' and tools for B2B users. Continue Reading
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Opinion
31 May 2022
The Readability Consortium's lessons for marketing content
The University of Central Florida, Adobe and Google band together to study digital readability. Those who create marketing content can get an edge if they pay close attention. Continue Reading
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News
25 May 2022
Lob launches direct mail automation platform
As direct mail makes a comeback, longtime API vendor Lob launches a web front end to automate physical mail campaigns directed by marketing automation data. Continue Reading
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Tip
19 May 2022
The future of DMPs in a post-cookies world
DMPs are still important in marketers' jobs, but the move away from third-party cookies threatens the DMP's future. Here's what marketers and DMP providers need to know. Continue Reading
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Feature
13 May 2022
7 social media conferences to attend in 2023
Social media is changing how businesses market products, interact with customers and build awareness. Here are events where businesses can learn to make the most of social media. Continue Reading
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Opinion
28 Apr 2022
Smart brands will change approach to marketing email, cookies
You'd think marketers got the hint to move past third-party cookies and marketing emails once Google, Apple and regulators all stepped in to protect consumers. Not yet. Continue Reading