Marketing and sales

Marketing spreads awareness of your organization to its potential customers, while sales transforms them into actual customers. Read about the latest advances in marketing and sales force technologies, the different strategies each requires and the ways the two fields intersect.

July 25, 2022 25 Jul'22
SAP green CX tech aids sustainable retail, B2B sales

SAP users can tackle sustainable e-commerce -- and be accountable to customers wary of 'greenwashing' -- with a bundle of Qualtrics, CDP, e-commerce and other tech tools.
July 12, 2022 12 Jul'22
HubSpot releases free CMS with marketing, CRM integrations

HubSpot small-business users are the focus of free CMS, marketing automation and CRM features, after the company spent several release cycles wooing enterprise customers.
July 12, 2022 12 Jul'22
Marketing in the metaverse: What marketers need to know

The key to marketing is to stay in front of the target audience. With the evolving metaverse, companies can learn new ways to market to customers in this immersive and digital world.
July 11, 2022 11 Jul'22
Optimizely CEO talks roadmap plans, A/B testing and DXP

Optimizely CEO explains why the company bet big on digital marketers' perpetual need for A/B testing. Also: how content management systems morphed into experience tech.

Bring yourself up to speed with our introductory content

Twitterbot

A Twitterbot is a software program designed to automatically follow Twitter users, like and retweet posts. Continue Reading
4 real-world examples of zero-party data

With zero-party data directly from consumers, marketing teams get better data to help retain customers and improve CX. These real-world examples highlight how this data works. Continue Reading
test marketing

Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Customer loyalty vs. brand loyalty: What's the difference?

Low prices can generate customer loyalty, whereas reliability and reputation foster brand loyalty. To maximize customer retention, organizations should strive for both. Continue Reading
What is the difference between marketing and advertising?

Advertising is a subset of marketing. Learn more about this and the function of each. Continue Reading
Why are loyalty programs important?

Loyalty programs can help organizations retain their most valuable customers with special offers. Additionally, they can gather useful marketing data, increase referrals and more. Continue Reading

Learn to apply best practices and optimize your operations.

How to market a loyalty program effectively

Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment. Continue Reading
The future of DMPs in a post-cookies world

DMPs are still important in marketers' jobs, but the move away from third-party cookies threatens the DMP's future. Here's what marketers and DMP providers need to know. Continue Reading
Smart brands will change approach to marketing email, cookies

You'd think marketers got the hint to move past third-party cookies and marketing emails once Google, Apple and regulators all stepped in to protect consumers. Not yet. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

10 ways to improve the customer experience today

Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
5 common customer support problems that affect CX

In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading
6 reasons why self-service options fail

Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, users can become frustrated. Continue Reading