Marketing and sales
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Marketing and sales News
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April 15, 2022
15
Apr'22
Marketing to Gen Z takes new tech, channels, strategies
Gen Z consumers will change the world. Savvy, nimble brands know to give them digital platforms for sharing their values as corporate America catches up to their worldview.
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April 12, 2022
12
Apr'22
'CRM Analytics' Salesforce's new name for Tableau CRM
Salesforce refreshes the sales analytics package formerly known as Einstein Analytics by adding CRM-native features, a Slack app and vertical-specific integrations.
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April 06, 2022
06
Apr'22
Salesforce Marketing, Service Clouds add, rename features
Salesforce partners with Genesys, Google for telephony; adds AWS Contact Lens natively, among a raft of new features. Some are available now; some are coming in Summer '22 release.
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March 21, 2022
21
Mar'22
Cryptocurrency companies impacted by HubSpot breach
A compromised employee account at HubSpot led to the breach of several companies' customers in the cryptocurrency industry.
Marketing and sales Get Started
Bring yourself up to speed with our introductory content
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Generational marketing explained: Everything you need to know
Marketers need to meet consumers on the platforms with which they are most comfortable, whether that be print, digital or a combination of the two. Continue Reading
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internal marketing
Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. Continue Reading
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search engine optimization (SEO)
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. Continue Reading
Evaluate Marketing and sales Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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10 social media conferences to attend in 2022
Social media is changing how businesses market products, interact with customers and build awareness. Here are events where businesses can learn to make the most of social media. Continue Reading
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7 benefits of a personalized marketing content strategy
Customers want companies to treat them as individuals, and personalized marketing can help accomplish that. Personalization can also improve customer retention and brand affinity. Continue Reading
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Top 5 personalized marketing examples and their takeaways
Personalization is a marketing tactic that is easy to get wrong. Learn from the best with five examples of successful campaigns that used personalization. Continue Reading
Manage Marketing and sales
Learn to apply best practices and optimize your operations.
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The future of DMPs in a post-cookies world
DMPs are still important in marketers' jobs, but the move away from third-party cookies threatens the DMP's future. Here's what marketers and DMP providers need to know. Continue Reading
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Smart brands will change approach to marketing email, cookies
You'd think marketers got the hint to move past third-party cookies and marketing emails once Google, Apple and regulators all stepped in to protect consumers. Not yet. Continue Reading
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Will Google kill third-party cookies?
The end of third-party cookies has been on the horizon for years. For marketers, this termination means finding new strategies and alternatives to third-party data. Continue Reading
Problem Solve Marketing and sales Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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10 ways to improve the customer experience today
Many organizations struggle with where and how to improve CX, as the focus shifts from CRM to customer experience. Here are 10 strategies to use for a successful journey. Continue Reading
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5 common customer support problems that affect CX
In customer support, common customer experience issues include lengthy hold times, scaling, failure to follow up, lack of human touch and a lack of personalization. Continue Reading
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6 reasons why self-service options fail
Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, users can become frustrated. Continue Reading