Marketing and sales
Marketing spreads awareness of your organization to its potential customers, while sales transforms them into actual customers. Read about the latest advances in marketing and sales force technologies, the different strategies each requires and the ways the two fields intersect.
Top Stories
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Tip
01 Oct 2025
How to conduct a content audit: Step-by-step with template
To conduct a content audit, enterprises should follow eight comprehensive steps to improve their content performance, audience engagement and digital presence. Continue Reading
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News
30 Sep 2025
Contentsquare previews agentic AI-driven content analytics
Content analytics can be complicated, but natural language and agentic AI can simplify the process. Continue Reading
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Podcast
27 Jun 2016
LinkedIn purchase may signal new era of open APIs
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn. Continue Reading
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Tip
25 May 2016
Consumers still waiting for Godot on personalized marketing?
Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers. Continue Reading
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News
06 Apr 2016
Blockchain as a service may be in your future -- like it or not
Although consumers have been reticent about digital payments, new services -- such as Venmo and blockchain -- are making the benefits of mobile payments difficult to deny. Continue Reading
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Feature
03 Mar 2016
How marketers are reining in the sales funnel process
The sales process, captured by the sales funnel, is no longer as linear as it once was. How can marketing teams use sales funnel management to gain control of the customer journey? Continue Reading
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Opinion
29 Feb 2016
Sales intelligence tools prevent tone-deaf sales efforts
Sales intelligence tools are helping sales teams home in on truly valuable prospects, rather than waste time on duds. But they require some culture change. Continue Reading
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News
15 Feb 2016
Salesforce exec discloses plans to boost one-to-one marketing
Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers. Continue Reading
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News
22 Dec 2015
Emerging CRM technologies took center stage in 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass. Continue Reading
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News
20 Nov 2015
Oracle Marketing Cloud updates mobile capabilities
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content. Continue Reading
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Feature
03 Nov 2015
What to expect from the Salesforce Sales Cloud platform
Salesforce Sales Cloud is a CRM platform featuring a number of sales and CRM tools, which help businesses of all sizes manage their B2B and B2C engagement and sales strategies. Continue Reading
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News
27 Oct 2015
Oracle Marketing Cloud updated, with focus on data
Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently. Continue Reading
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Opinion
01 Sep 2015
Communication essential to sales and marketing alignment
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
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Feature
10 Jul 2015
Cloud-based marketing tools need integration to work
When companies don't integrate their cloud-based marketing tools, customer data can easily become out-of-date and out-of-sync among various systems. Continue Reading
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Tip
09 Jun 2015
Sales management software helps teams get a jump on leads
As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading
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Opinion
08 Jun 2015
The secret to selling more? Sales intelligence
Sales teams have a basic but ever-challenging task: Sell stuff and make money for the company. But they can't do that without proper insight into the business. Continue Reading
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Tip
15 Jan 2015
Want to get into mobile marketing? Know your customer
In this book excerpt, author and industry watcher Chuck Martin shows how customers' mobile behaviors should dictate companies' marketing strategies. Continue Reading
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Tip
12 Jan 2015
Are marketing automation tools the greatest asset in the sales arsenal?
The more your sales reps know about prospects, the faster they can close deals. Here's why marketing automation tools deliver real sales intelligence. Continue Reading
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Feature
22 Jan 2013
Oracle Siebel vs. Salesforce faceoff: Siebel is more versatile
In this Oracle Siebel vs. Salesforce faceoff, one consultant says Siebel users have more options without paying much more than Salesforce customers. Continue Reading
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News
26 Apr 2010
Switching your focus from B2B to B2C with social media and CRM
Getting the word out to your customers isn’t just a matter of buying simple advertising anymore -- it’s about engaging with them socially. Denis Pombriant explains the ideas behind this new trend. Continue Reading
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Feature
15 May 2008
Salesforce.com for dummies: Creating daily reports
Use this step-by-step guide to create daily reports from scratch in Salesforce.com. Continue Reading