Marketing and sales

Marketing spreads awareness of your organization to its potential customers, while sales transforms them into actual customers. Read about the latest advances in marketing and sales force technologies, the different strategies each requires and the ways the two fields intersect.

How to accomplish a SharePoint-Teams integration
Depending on the complexity of a business's SharePoint sites, a Teams integration can benefit organizations by being ...
GEO vs. SEO: What's the difference?
GEO can increase a brand's visibility in AI search, while SEO focuses on traditional search engines. Other differences include ...
Microsoft SharePoint attacks target on-premises servers
Thousands of organizations, including government agencies, running SharePoint on-premises are vulnerable after Microsoft issued a...

3 ways UC offers the RTO analytics you need
Unified communications analytics tools can help companies validate their return-to-office plans. See how it's done.
How to integrate your phone system with Microsoft Teams
Before organizations migrate their existing phone systems into Microsoft Teams, they need to select the right telephony ...
Install Zoom on Linux: Best practices and troubleshooting tips
Zoom makes it easy for Linux admins and users to access the app's capabilities, but there are still some steps you should take to...

Informatica adds MCP support, spate of AI-fueled features
With Model Context Protocol helping standardize how enterprises develop and deploy agents, support for the open standard is ...
What is data lineage? Techniques, best practices and tools
Organizations can bolster data governance efforts by tracking the lineage of data in their systems. Get advice on how to do so ...
Collibra's acquisition of Deasy targets unstructured data
With AI development on the rise, the vendor's latest purchase better enables customers to combine the complete array of relevant ...

5 MCP security risks and mitigation strategies
MCP facilitates interactions between AI models and external services. But at what security cost?
Interpreting the rapid evolution of generative AI systems
In the two years that 'Targeting AI' has covered the increasingly pervasive world of AI technology, generative AI has become one ...
Agentic AI vs. generative AI: What's the difference?
While often discussed together, agentic AI and generative AI have distinct differences. Understanding those differences is key to...

Search ERP

6 benefits of using low-code ERP
Using low-code ERP can result in easier user training and more agility, among other benefits. Learn more about how the software ...
Ultimo adds digital labor to org chart, EAM system
The EAM vendor is building out a digital workforce at 'light speed' to become an AI-first business. It also wants to help ...
8 ways ERP software can improve customer service
By integrating sales, inventory and shipping data, ERP software helps companies avoid delays and stockouts. Learn more about how ...

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