Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms and, for some organizations, separate customer data platforms while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

September 21, 2022 21 Sep'22
Salesforce customers react as details about Genie emerge

Salesforce grows up by connecting all its clouds to one data platform. The hard part will be demonstrating value behind the investments it will require.
September 20, 2022 20 Sep'22
More automation, embedded analytics part of Tableau plans

New capabilities scheduled for release as part of the vendor's final two platform updates in 2022 are designed to speed the ability to reach insights and take actions.
September 20, 2022 20 Sep'22
Salesforce Genie integrates automation, CDP, AI features

Salesforce Genie delivers a suite of automation, analytics and customer data tools the company claims is one of its biggest innovations over its 20-plus year history.
September 14, 2022 14 Sep'22
Salesforce adds automation features across Customer 360

Salesforce's upcoming Customer 360 features include automation tied together with CDP data for sales, marketing, service and e-commerce.

Bring yourself up to speed with our introductory content

Salesforce Trailhead

Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform. Continue Reading
How can analytics improve content management?

Customer data and behavior analytics from tools like Google Analytics can give content managers insight into the kind of content site visitors want. Continue Reading
Salesforce

Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

CRM vs. CDP vs. DMP: What's the difference?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
10 voice of the customer tools to consider

A voice of the customer tool is invaluable for creating an action plan to improve the customer experience. Continue Reading
10 sentiment analysis tools to consider

Sentiment analysis is a vital component in customer relations and customer experience. Several versatile sentiment analysis software tools are available to fill this growing need. Continue Reading

Learn to apply best practices and optimize your operations.

Top 10 customer data privacy best practices

To ensure customer data remains secure and inaccessible to bad actors, organizations should implement best practices such as frequent data audits and employee trainings. Continue Reading
How to fit customer experience security into your strategy

Most organizations overlook security in their CX strategies. However, with collaboration, personalization, CIAM controls and more, organizations can offer a secure and positive CX. Continue Reading
The future of DMPs in a post-cookies world

DMPs are still important in marketers' jobs, but the move away from third-party cookies threatens the DMP's future. Here's what marketers and DMP providers need to know. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Salesforce marketing automation tools close the data divide

Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading