Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

May 20, 2022 20 May'22
Oracle plugs customer data platform into customer service

Oracle Service adds Unity CDP integration to afford contact center agents a historical view of customer interactions and new features.
March 30, 2022 30 Mar'22
New Google Cloud retail tool targets search abandonment

The new tool is aimed at providing better results for online shoppers. It understands user intent and context, provides results for broad inquiries, and includes semantic search.
March 03, 2022 03 Mar'22
Finance industry giants disclose AI challenges

Education, explainability, privacy and integration are some of the problems institutions face when implementing machine learning tools and technology.
February 09, 2022 09 Feb'22
Adobe Journey Optimizer adds mobile marketing capabilities

Adobe adds marketing personalization and messaging orchestration capabilities to Experience Cloud for B2B and B2C users whose customers favor smartphones.

Bring yourself up to speed with our introductory content

customer intelligence (CI)

Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources to gain insights about customer needs, motivations and behaviors. Continue Reading
clickstream data (clickstream analytics)

Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about which pages a website visitor visits -- and in what order. Continue Reading
customer analytics (customer data analytics)

Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify, attract and retain the most profitable customers. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

CRM vs. CDP vs. DMP: What's the difference?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
10 voice of the customer tools to consider

A voice of the customer tool is invaluable for creating an action plan to improve the customer experience. Continue Reading
10 sentiment analysis tools to consider

Sentiment analysis is a vital component in customer relations and customer experience. Several versatile sentiment analysis software tools are available to fill this growing need. Continue Reading

Learn to apply best practices and optimize your operations.

The future of DMPs in a post-cookies world

DMPs are still important in marketers' jobs, but the move away from third-party cookies threatens the DMP's future. Here's what marketers and DMP providers need to know. Continue Reading
Will Google kill third-party cookies?

The end of third-party cookies has been on the horizon for years. For marketers, this termination means finding new strategies and alternatives to third-party data. Continue Reading
customer-managed relationship (CMR)

A customer-managed relationship (CMR) is a relationship in which a business uses a methodology, software, apps and perhaps internet capability to encourage the customer to control access to information and ordering. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Salesforce marketing automation tools close the data divide

Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading