Marketing and sales
Marketing spreads awareness of your organization to its potential customers, while sales transforms them into actual customers. Read about the latest advances in marketing and sales force technologies, the different strategies each requires and the ways the two fields intersect.
Top Stories
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Tip
20 May 2025
How to write a winning RFP response
Sales teams face constant pressure to write winning RFP responses. Best practices, such as personalizing responses, can help them stand out from competitors. Continue Reading
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News
20 May 2025
SAP to add AI agents for catalogs, order management
SAP deepens its footprint in agentic AI. Continue Reading
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Definition
14 Aug 2024
What is sales motion?
A sales motion is the particular sales method an organization uses to sell and deliver a product or a service to its customers. Continue Reading
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Video
13 Aug 2024
Explaining third-party cookies vs. tracking pixels
Websites personalize content using third-party cookies and tracking pixels but do so in different ways. Continue Reading
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News
07 Aug 2024
Adobe rolls out B2B generative AI app for CRM, marketing
As enterprises determine where the value is in deploying and paying for generative AI in their marketing and sales operations, Adobe releases its own entrant. Continue Reading
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Definition
05 Aug 2024
What is a 360-degree customer view?
The 360-degree customer view is a comprehensive approach to understanding customers by compiling their individual data from various touchpoints into a single view. Continue Reading
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News
31 Jul 2024
Salesforce, Box integrate document AI into Slack
As Salesforce prepares to roll out its own generative AI tools for Slack this fall, Box adds AI for joint users, who can use GenAI on their Box content in Slack channels. Continue Reading
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Tip
30 Jul 2024
Google isn't killing third-party cookies: What now?
The end of third-party cookies was on the horizon for years. For marketers, this termination meant finding new strategies and alternatives to third-party data. Continue Reading
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Tip
29 Jul 2024
First-party vs. third-party cookies: What's the difference?
First-party cookies track user engagement, while third-party cookies are central to many marketing and sales strategies. Yet the two types are more similar than one might think. Continue Reading
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Tip
25 Jul 2024
9 omnichannel marketing platforms to consider
To reach customers consistently on any platform, marketing teams should embrace omnichannel marketing. These software options can help marketers in any industry boost their reach. Continue Reading
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Definition
23 Jul 2024
What is the law of diminishing returns?
The law of diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, can't continue to increase if other variables remain at a constant. Continue Reading
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News
23 Jul 2024
Adtech, regulators react to Google's third-party cookie reversal
Following many delays and an alternative still in development, Google has relented to advertisers on the timing of depreciating third-party cookies. Continue Reading
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Definition
17 Jul 2024
What is lead-to-revenue management (L2RM)?
Lead-to-revenue management (L2RM) is a set of sales and marketing methods focusing on generating revenue throughout the customer life cycle. Continue Reading
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Tip
12 Jul 2024
Why does data privacy matter in marketing?
Marketers frequently use customer data for their strategies. They must properly secure that information, so they comply with privacy laws and customers trust the business. Continue Reading
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Tip
11 Jul 2024
Know when to use a headless CMS and when it's not worth it
Headless CMSes aren't a silver bullet for every circumstance. Evaluate four use cases for a headless CMS and four scenarios when a headless CMS isn't worth the investment. Continue Reading
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Tip
10 Jul 2024
6 generative AI tools to consider for marketing and sales
Generative AI tools can write marketing content, score leads and personalize sales emails. Explore six generative AI tools for marketing and sales, such as Jasper and Flick. Continue Reading
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Feature
08 Jul 2024
Pros and cons of AI-generated content
Artificial intelligence is growing rapidly in the tech sector and assisting with various tasks such as creating images and generating content. However, it cannot do everything. Continue Reading
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Feature
02 Jul 2024
Machine customers explained: Everything you need to know
In this fast-paced digital age, the concept of a machine customer has emerged, changing how businesses interact with their online platforms and services. Continue Reading
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News
25 Jun 2024
Gong adds GenAI conversational intelligence for sales insights
Generative AI tools in Gong's Smart Trackers provide deeper analysis into sales reps' communications with customers. Continue Reading
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Feature
18 Jun 2024
5 marketing campaign failure examples
Apple aimed to showcase the new iPad's versatility. Instead, they faced backlash for a thoughtless ad that crushed dreams, marking a notable marketing failure. Continue Reading
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Definition
14 Jun 2024
digital marketing
Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies. Continue Reading
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Definition
13 Jun 2024
feedback loop
A feedback loop is the part of a system in which some portion (or all) of the system's output is used as input for future operations. Continue Reading
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Definition
11 Jun 2024
share of wallet (SOW) or wallet share
Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company. Continue Reading
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Definition
11 Jun 2024
digital profiling
Digital profiling is the process of gathering and analyzing information about an individual that exists online. Continue Reading
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Definition
10 Jun 2024
customer retention
Customer retention is a metric that measures customer loyalty, or an organization's ability to retain customers over time. Continue Reading
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Definition
07 Jun 2024
Eloqua
Eloqua is a marketing automation platform that follows a cloud-based software-as-a-service (SaaS) model. Continue Reading
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News
05 Jun 2024
Headless CMS vendor Contentstack integrates generative AI
Incorporating consulting services and flexible accommodations for different LLMs, developer-focused Contentstack offers its own take on GenAI for CMS. Continue Reading
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Definition
31 May 2024
Pardot
Pardot is a software-as-a-service (SaaS) marketing automation platform by Salesforce that offers email automation, targeted email campaigns, and lead management for business-to-business (B2B) sales and marketing organizations. Continue Reading
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Tip
28 May 2024
5 real-world examples of omnichannel marketing
The most successful marketing strategies reach customers where they are, on every available channel. Here, explore examples of omnichannel marketing strategies from real companies. Continue Reading
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Definition
23 May 2024
AIDA marketing model
The AIDA marketing model is a framework that describes a buyer's journey through four key stages: Attention, Interest, Decision and Action. Continue Reading
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News
22 May 2024
Salesforce to roll out marketing, e-commerce Einstein Copilots
Salesforce drops a number of new features for commerce and marketing users. Chief among them are generative AI copilots for marketing and e-commerce. Continue Reading
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Feature
08 May 2024
Tracking pixel vs. cookie: What's the difference?
While tracking pixels and cookies accomplish similar tasks, they work in different ways. Here's how. Continue Reading
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Feature
07 May 2024
10 notable zombie brands
Remember those nostalgic brands like Sears and Toys R Us? They might not be officially dead as they try to come back to life and become a zombie brand. Continue Reading
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News
07 May 2024
Sprinklr's AI digital twin for CX emulates whole companies
Sprinklr CEO Ragy Thomas 'bets the company' on its moonshot digital twin technology that emulates a whole customer's organization, with AI assistance, to complete CX tasks. Continue Reading
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Podcast
06 May 2024
Salesforce open model AI strategy aims for trust, automation
The CRM and CX giant is leaning on generative AI for sales and customer service applications and is aiming to ensure that users can trust the output of large language models. Continue Reading
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Tip
02 May 2024
How to optimize for the zero moment of truth
A zero moment of truth shapes CX, yet many organizations don't know they have control over it. Learn how to tackle the zero moment of truth expertly. Continue Reading
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Definition
02 May 2024
affinity marketing
Affinity marketing is a type of direct marketing in which a business forms a partnership with an organization to provide goods or services in exchange for access to a new market. Continue Reading
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News
02 May 2024
With Tribble, RFP writers get their own shot of generative AI
Some large enterprises' sales organizations respond to a hundred or more requests for proposals daily. A new GenAI tool from ex-Salesforce execs could ease the workload. Continue Reading
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Definition
29 Apr 2024
Marketo
Marketo is a comprehensive marketing software-as-a-service platform designed to automate and streamline marketing tasks across multiple digital channels. Continue Reading
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News
26 Apr 2024
Google delays third-party 'Cookiepocalypse' until 2025
Google has yet again delayed the deprecation of third-party cookies. Marketers and advertisers now have until 2025 to remediate their ad tech. Continue Reading
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News
25 Apr 2024
Oracle expands generative AI across its CX applications
Oracle beefs up its Fusion Cloud Customer Experience applications with GenAI tools for users of its sales, field service, marketing and contact center. Continue Reading
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Tip
24 Apr 2024
Marketing automation checklist for beginners
How can SMBs and small marketing teams develop a proper marketing automation strategy? With a checklist. Here's what to include in a checklist for a successful strategy. Continue Reading
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News
24 Apr 2024
HubSpot embraces GenAI with Service Hub updates and more
A reimagined, generative AI-infused Content Hub leads the way for a passel of HubSpot updates for users of its sales, service, marketing and digital payment platforms. Continue Reading
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News
22 Apr 2024
SAP Emarsys launches Product Finder AI shopping tool
SAP Emarsys moves deeper into generative AI with Product Finder, a product recommendation tool that promises to improve e-commerce and marketing message relevancy. Continue Reading
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Feature
15 Apr 2024
Traditional CMS vs. headless CMS: What's the difference?
Traditional CMSes let users design websites, yet they lack the flexibility of headless systems. Differences between these tools include purpose, architecture and ease of use. Continue Reading
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Tip
11 Apr 2024
How to create an omnichannel marketing strategy
Marketers often struggle with the complexities of omnichannel implementation. To get started, they can set their business goals and invest in the right technologies. Continue Reading
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News
09 Apr 2024
Google releases GenAI Creative Agent for designers, marketers
Google plants its stake in the marketing and advertising vertical with a bot tuned to help creatives craft campaigns, storyboards, images and text with generative AI. Continue Reading
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News
08 Apr 2024
Sendbird launches in-app business messaging, dashboard
SMS and email channels are so noisy and subject to so many regulations that in-app messaging has appeal for businesses who want a direct customer communication channel. Continue Reading
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News
05 Apr 2024
Why Alphabet might acquire HubSpot: Data, data and more data
If Alphabet were to buy HubSpot, it would come with a hefty price when interest rates are high. Experts discuss what HubSpot assets might interest Google's parent company most. Continue Reading
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Feature
03 Apr 2024
Marketing in the metaverse: What marketers need to know
The key to marketing is to stay in front of the target audience. With the evolving metaverse, companies can learn new ways to market to customers in this immersive, digital world. Continue Reading
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Feature
01 Apr 2024
Generational values in the workplace explained
Baby boomers and Gen X, Y and Z make up the modern workforce, bringing various skills to the table. Effective teamwork requires understanding the values each generation holds. Continue Reading
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News
27 Mar 2024
Adobe intros new GenAI tools and apps for marketers
The new applications and tools are for marketers looking to connect the different processes of the content supply chain in a safe and responsible manner. Continue Reading
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Feature
27 Mar 2024
6 challenges of omnichannel marketing
When marketers use omnichannel strategies to engage customers across touchpoints, they often face challenges with personalization, campaign tracking and brand consistency. Continue Reading
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Tip
21 Mar 2024
6 real-life examples of effective diversity marketing
Inclusive marketing can take many forms but always requires authenticity. Explore these real-life examples from companies like Breezit, LLYC and Stallion Express. Continue Reading
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Opinion
12 Mar 2024
Salesforce TDX reveals how consumer and enterprise AI differ
The soaraway success of GenAI chatbots has obscured how enterprise AI differs from consumer AI. Salesforce's TDX developer conference threw those differences into some relief. Continue Reading
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Tip
12 Mar 2024
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation. Continue Reading
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Definition
05 Mar 2024
digital strategy (digital media strategy)
A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. Continue Reading
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Feature
01 Mar 2024
6 benefits of omnichannel marketing
Omnichannel marketing shares data between interaction channels, like email and live chat, to improve CX. Key benefits include enhanced personalization and customer loyalty. Continue Reading
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News
28 Feb 2024
Google unfazed by advertiser criticism of third-party cookie plan
Google is working with U.K. regulators on its plan to phase out third-party cookies this year, despite pushback from an advertisers group. Meanwhile, bots are affecting ad traffic. Continue Reading
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Definition
26 Feb 2024
data broker (information broker)
A data broker, also called an information broker or information reseller, is a business that collects large amounts of personal information about consumers. Continue Reading
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Tip
23 Feb 2024
How to create a diversity and inclusion marketing strategy
Diversity marketing helps organizations attract new customers, but to implement a strategy, marketers need an internal D&I initiative and to learn about their audience. Continue Reading
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Tip
13 Feb 2024
Top 6 marketing automation certifications and courses
With the right marketing automation certifications, SMBs and small marketing teams can gain the skills and expertise needed to compete with larger companies in their markets. Continue Reading
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Feature
12 Feb 2024
10 marketing trends to watch for in 2024
Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data for a competitive edge. Continue Reading
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News
07 Feb 2024
Email marketers feel Google, Yahoo DMARC policy change
As marketers face changes to email authentication and third-party cookie deprecation, contact centers are a treasure trove of first-party data to drive multichannel campaigns. Continue Reading
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Definition
06 Feb 2024
uncanny valley
The uncanny valley is a common unsettling feeling people experience when androids or humanoid robots and audio/visual simulations closely resemble humans in many respects but aren't quite convincingly realistic. Continue Reading
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Feature
02 Feb 2024
Why authenticity in marketing is important
Discover why authenticity in marketing is more important now than ever, and learn how brands can cultivate a more authentic presence to earn customer trust. Continue Reading
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Tip
01 Feb 2024
How to get started with marketing automation for SMBs
Marketing automation can help SMBs, which may lack marketing budgets and resources. With certain processes automated, an SMB's marketing team can spend more time creating. Continue Reading
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Definition
31 Jan 2024
consumer data
Consumer data is the information that organizations collect from individuals who use internet-connected platforms, including websites, social media networks, mobile apps, text messaging apps or email systems. Continue Reading
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Tip
29 Jan 2024
Compare the top 10 marketing automation software
With the right marketing automation software, marketers can streamline their workflows and focus more on creative tasks. This list compares the top vendors in this space. Continue Reading
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Definition
29 Jan 2024
content analytics
Content analytics, also known as content intelligence, is the process of measuring and analyzing how users interact and engage with digital content. Continue Reading
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Definition
29 Jan 2024
competitive differentiation
Competitive differentiation is a strategic positioning tactic an organization can undertake to set its products, services and brands apart from those of its competitors. Continue Reading
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Definition
25 Jan 2024
white hat link building
White hat link building is a search engine optimization (SEO) technique for increasing the number of high-quality backlinks to a webpage. Continue Reading
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Answer
22 Jan 2024
Why is marketing automation important?
Marketing automation can eliminate repetitive tasks and create a more personalized customer experience. Learn more about the future role of AI in marketing automation. Continue Reading
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Feature
19 Jan 2024
Vodcasting: Everything you need to know
Vodcasting, the rising star of video content, offers immersive content by blending audio and video for deeper engagement, community building and growth. Continue Reading
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News
19 Jan 2024
Salesforce unveils retail shopping and marketing AI tools
The CRM vendor brings generative AI to analytics and management tools for businesses' marketing teams and Copilot for Shoppers for swifter product discovery and purchase. Continue Reading
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Tip
18 Jan 2024
8 types of marketing automation, with examples
Just as there are different types of marketing, automation types differ, too. Explore real-world examples of each type and learn how businesses can benefit from them. Continue Reading
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News
16 Jan 2024
FCC adopts lead generation rules to protect consumer privacy
The new rules aim to protect consumers from scam communications perpetuated by robocalls and robotexts and give consumers the ability to choose which companies can contact them. Continue Reading
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News
12 Jan 2024
Microsoft unveils new GenAI, data tools for retail industry
The tech giant is adding industry-specific features in Data Fabric along with GenAI Copilots designed to better personalize shopping as well as aid frontline workers in real time. Continue Reading
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Definition
11 Jan 2024
mPOS (mobile point-of-sale)
MPOS, or mobile point-of-sale, is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic POS terminal wirelessly. Continue Reading
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Tip
09 Jan 2024
How to overcome the top 6 marketing automation challenges
Marketing automation tools can improve employee productivity if organizations avoid common pitfalls, such as poor planning and a lack personalized messaging. Continue Reading
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News
04 Jan 2024
Google begins phasing out third-party cookies in Chrome
The search giant starts limiting cross-site tracking to respond to consumer privacy concerns, while aiming to preserve ad revenue and skirt pushback from U.K. regulators. Continue Reading
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Tip
03 Jan 2024
10 marketing automation best practices
Learn how marketing automation best practices, like using behavior-based triggers and A/B testing, can help marketers reach and engage more audiences. Continue Reading
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Definition
19 Dec 2023
TikTok
TikTok is a social media platform that allows users to create, share and discover short-form videos. Continue Reading
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Feature
15 Dec 2023
Overview of RingCentral's RingCX AI-powered CCaaS platform
RingCentral's new contact center-as-a-service offering, RingCX, is poised to shake up the CCaaS market. Explore its benefits and features to see if it works for your organization. Continue Reading
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Feature
14 Dec 2023
The value of a total experience platform
Combining customer, employee, omnichannel and multichannel, and UX platforms and tools into a total experience offering improves visibility, metrics and insights. Continue Reading
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Feature
14 Dec 2023
The benefits of diversity in sales teams
A diverse sales team can improve customer connections and boost employee engagement. However, sales managers must create an inclusive work culture if they want to retain talent. Continue Reading
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Definition
13 Dec 2023
e-commerce
E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. Continue Reading
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Definition
11 Dec 2023
vanity URL (vanity uniform resource locator)
A vanity URL (vanity uniform resource locator) is a simplified version of a URL that users enter into their browsers in place of the original URL. Continue Reading
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Tip
29 Nov 2023
Top 5 benefits of marketing automation
If an organization wants to help its marketers, it must invest in marketing automation. This software offers benefits such as better lead conversion and data collection. Continue Reading
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Answer
21 Nov 2023
Sales enablement vs. sales operations: What's the difference?
Sales enablement and sales operations strategies have a shared goal -- to make the sales team successful and bring in more customers -- yet have different methods of reaching it. Continue Reading
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Feature
17 Nov 2023
Why is diversity important in marketing?
Diversity marketing can help marketers improve personalization, connect with younger audiences and increase brand loyalty. However, inauthentic efforts can erode customer trust. Continue Reading
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News
15 Nov 2023
Microsoft adds more AI tools to Copilot for Sales, Service
The new capabilities let sales and service teams access customer information from apps such as a knowledge base or CRM system using natural language prompts in Microsoft platforms. Continue Reading
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Answer
02 Nov 2023
Why is sales enablement important?
With a sales enablement strategy, sales leaders can make their teams more efficient, well-trained and ensure all reps are consistent when they interact with customers. Continue Reading
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Feature
27 Oct 2023
Nostalgia marketing explained: Everything you already know
Nostalgia marketing is not a new idea, but it changes throughout the generations. Learn what it is and why it can be a successful strategy in the right context. Continue Reading
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News
25 Oct 2023
SurveyMonkey launches Build with AI to create surveys faster
The vendor releases generative AI capabilities to let users build custom questionnaires quickly and incorporate prompts that will yield better responses from customers. Continue Reading
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Definition
20 Oct 2023
DuckDuckGo
DuckDuckGo is an independent company that offers products geared toward internet privacy. Continue Reading
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Definition
20 Oct 2023
chief marketing officer (CMO)
A chief marketing officer (CMO) is a C-suite executive responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. Continue Reading
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Feature
20 Oct 2023
How to use the Wayback Machine for a business advantage
Unlock past insights with the Wayback Machine -- a time-travel tool for websites. Learn how to use it for competitive analysis, research, content restoration and fixing issues. Continue Reading
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Tip
20 Oct 2023
8 ways to measure sales enablement metrics
Measuring sales enablement metrics can increase efficiency for sales teams and drive revenue growth. Learn which metrics to track and real-world uses for each. Continue Reading
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Definition
19 Oct 2023
lead generation
Lead generation involves identifying and attracting potential customers, then nurturing and, ultimately, converting them into paying customers. Continue Reading
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Feature
16 Oct 2023
Bard vs. ChatGPT: What's the difference?
ChatGPT took the spotlight for AI-generated content, and Google answered with Bard. While Bard and ChatGPT might perform similar tasks, there are differences between the two. Continue Reading
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Definition
11 Oct 2023
Salesforce
Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. Continue Reading