Browse Definitions :
Definition

Eloqua

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.

Eloqua sends marketing advertisements to mobile devices, email, video and search results pages. The platform promises increased conversions, sales and understanding of customers.

Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients. The software tracks opened emails, customer activity and visitor behavior potential clients through the marketer's website. Eloqua stores the information of tracked customers and prospective clients such as company, job title, name, address, email and phone in its database for analysis.

Oracle's marketing solution is most often used in large enterprises that primarily market to other businesses. Eloqua offers packages for basic, standard and enterprise marketing. Numerous features differentiate account levels, like access to various Oracle sales and marketing services.

Competition for Eloqua includes Marketo, Hubspot, Salesforce's Pardot, ActON, SharpSpring, Expiriture, Marketing Optimizer and Sales Fusion.

This was last updated in February 2018

Continue Reading About Eloqua

Networking
  • Telnet

    Telnet is a network protocol used to virtually access a computer and provide a two-way, collaborative and text-based ...

  • Address Resolution Protocol (ARP)

    Address Resolution Protocol (ARP) is a protocol that maps dynamic IP addresses to permanent physical machine addresses in a local...

  • single-user multiple input, multiple output (SU-MIMO)

    Single-user multiple input, multiple output (SU-MIMO) is a multitransmitter and receiver technology that lets a wireless access ...

Security
  • Mitre ATT&CK framework

    The Mitre ATT&CK (pronounced miter attack) framework is a free, globally accessible knowledge base that describes the latest ...

  • timing attack

    A timing attack is a type of side-channel attack that exploits the amount of time a computer process runs to gain knowledge about...

  • privileged identity management (PIM)

    Privileged identity management (PIM) is the monitoring and protection of superuser accounts that hold expanded access to an ...

CIO
HRSoftware
  • employee resource group (ERG)

    An employee resource group is a workplace club or more formally realized affinity group organized around a shared interest or ...

  • employee training and development

    Employee training and development is a set of activities and programs designed to enhance the knowledge, skills and abilities of ...

  • employee sentiment analysis

    Employee sentiment analysis is the use of natural language processing and other AI techniques to automatically analyze employee ...

Customer Experience
  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...

  • customer insight (consumer insight)

    Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and ...

  • buyer persona

    A buyer persona is a composite representation of a specific type of customer in a market segment.

Close