Business strategies

Learn the best ways to manage technology resources and staff to improve productivity and achieve business goals.

5 Black Friday statistics for 2022

Black Friday and Cyber Monday are some of the biggest online shopping events of the year. Industry studies show this holiday season will see a smaller sales increase than in 2021.
Mobile website vs. app: What's the difference?

As mobile usage continues to grow, apps and mobile websites can help you connect with customers. A mobile website has a broader reach, but an app allows more interaction.
10 best practices to make a mobile-friendly website

By adopting practices such as building a responsive layout and decluttering design, you can improve mobile user experience and rank higher in search engines.
Breaking Down the Cost of Cloud Computing in 2023

Using a cloud computing infrastructure can offer financial savings for companies. Here's what you need to know about cloud computing costs, and how it might affect your business.
6 reasons why diversity in STEM is important

Diversity in STEM industries brings together different perspectives, creates a better experience and generates better results.
6 reasons a business impact analysis is important

BIA predicts the many consequences of business disruptions. It can minimize business risks and ensure business continuity in the face of critical emergencies and disruptions.
8 ways to improve your search engine ranking

Through processes such as keyword research, on-page SEO practices and ensuring a page is mobile-friendly, a website can appear higher in the search engine rankings.
ESG vs. CSR vs. sustainability: What's the difference?

Corporate sustainability is gaining increased attention due to a growing focus on climate change and new regulation proposals.
5 ESG benefits for businesses

ESG is a framework for conscious consumerism. It helps businesses attract investors, build customer loyalty, improve financial performance and make business operations sustainable.
FinOps vs. RevOps: What's the difference?

While FinOps and RevOps are similar, they help businesses improve spending in different ways. Learn about how these business initiatives compare.
Digital wellness tips for a positive employee experience

Taking a break from the digital world can refresh employees and promote a healthy work-life balance.
Funny JavaScript for programmers who love literature

Learn about the book 'If Hemingway Wrote JavaScript' by Angus Croll and how JavaScript gives programmers the ability to create interactive code.
How much can a bad review hurt your business?

Companies may wonder how bad reviews can hurt their business. A few bad reviews are not necessarily harmful but can present ways to improve and highlight customer service.
Humorous AI is a riddle worth solving

Learn why Tony Veale -- author of the book 'Your Wit is my Command' -- believes comedic machines could change the world for the better.
9 types of video marketing for businesses to reach customers

Videos continue to dominate as more people are watching them than ever before. Video marketing offers various ways for companies to boost their brand and connect with customers.
googol and googolplex

A googol is 10 to the 100th power, which is 1 followed by 100 zeros. While this is an unimaginably large number, there's still an infinite quantity of larger numbers.
8 reasons why blogs are important for businesses

Businesses of all sizes can make blogging part of their marketing strategy. Blogging can increase website traffic, build trust with customers and expand a company's brand.
Justice, equity, diversity and inclusion: Essentials for businesses

As the demographics in the modern workforce change, so, too, do the demands.
4 ways businesses can use technology to fight inflation

As inflation rises, businesses have found ways to use tech -- including automation, IoT and digital deflation -- to fight higher prices and labor shortages.
7 ways to use TikTok for business

TikTok is one of the hottest social media trends today. Businesses looking to reach Gen Z and millennials can use this platform to create videos, branded hashtags and challenges.
10 myths about outsourcing contact centers

Some misconceptions include greater risk of security breaches and a loss in quality of service.
8 cybersecurity conferences to attend in 2022

Cybercriminals create new ways to steal information regularly, creating cybersecurity challenges. Attending conferences is one way learn about these trends for the best defense.
Generational marketing explained: Everything you need to know

Marketers need to meet consumers on the platforms with which they are most comfortable, whether that be print, digital or a combination of the two.
9 essential social media guidelines for employees

Social media posts can go viral in seconds. Some guidelines can help both employees and companies understand online expectations.
Why digital accessibility is important for remote work

With the continuing remote work trend, companies need to ensure digital accessibility for all employees, including those with disabilities.
10 cybersecurity tips for business travelers

Don't put your sensitive information at risk when you travel. Learn how to take a few extra precautions with these cybersecurity tips.
The 5-day workweek is coming to an end

Studies show benefits to a four-day workweek, including a better work-life balance and better work results.
10 tips to promote digital wellness in the workplace

Some tips for addressing workplace digital wellness include using time management apps, establishing digital boundaries and integrating activity into workstations.
4 reasons why businesses need to use collaboration tools

Collaboration tools enable employees to work from anywhere, opening up a pool of candidates for enterprises.
The Bigger Truth: Federal age gap and bank continuity failures

ESG senior analyst Steve Duplessie sounds off on the aging federal workforce, Zoom's potential growth and competition, and a better use for Bank of Ireland customers' money.
How to improve customer satisfaction during supply, labor crisis

Transparency, minimizing returns and collecting customer insights from call center reps are some ways businesses can improve customer satisfaction.
12 social media marketing tips to boost your business

The key to marketing is putting content where consumers spend their time -- and they spend much of their time on social media.
The death of third-party cookies: What marketers need to know

Marketers need to revisit their marketing strategies now before third-party cookies disappear forever. Here's what you need to know.
15 advantages and disadvantages of remote work

Remote work can save businesses money and reduce absenteeism. But it also comes with its disadvantages.
Step-by-step guide to the software purchasing process

This guide to software purchasing will help you create a procurement plan for the software that best meets your business need.
7 employee experience stats to reshape your EX strategy

Businesses that invest in their employees and provide exceptional EX are more successful than their counterparts that don’t.
8 Employee Experience Experts to Follow on Social Media

These eight popular workplace experts in the importance of EX regularly share their tips and guidance via podcasts and social media platforms.
13 of the Best Team Collaboration Tools

These 13 team collaboration tools allow your employees to successfully complete tasks such as messaging, file sharing and video conferencing, as well as managing workflows and projects.
8 Employee Experience Quotes to Inspire EX Professionals

These eight inspirational quotes and advice from employee experience business leaders and influencers come from many years of experience working in, and with, leading organizations.
How to start a diversity and inclusion program in your business

Download a step-by-step diversity and inclusion planning guide to help your company -- no matter its size -- develop and implement a successful D&I initiative.
7 Tips for Creating a Successful Sales Enablement Strategy

An effective sales enablement strategy prepares and supports sales teams, increasing productivity and revenue. Customer experience data, marketing automation and training tools can help.
6 Best Customer Experience Management Software in 2020

As targeted CX becomes more important, customer experience management software offers an increased variety of tools. Learn about some popular choices and how they can work for you.
Overcoming the challenges of managing your team remotely

With a vast majority of office employees forced to work remotely from home due to the global pandemic, managers face a new set of worker productivity issues to solve.