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object-relational mapping

Object-relational mapping (ORM) is a way to align programming code with database structures.See More

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Know-IT-All

Buzzword Alert

data clean room

A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers.

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Essential Knowledge

How Gen Z will shape the future of customer experience

The future of customer experience is in the hands of Gen Z -- and new technologies, like generative AI and XaaS. These trends will affect consumer ...

HubSpot intros AI tools to make content creation easier

The new AI tools are aimed at marketing, sales and customer service teams that create websites and blogs. They also provide customers with a natural ...

Microsoft's new Dynamics 365 Copilot uses generative AI

Copilot accelerates routine tasks for marketing and sales teams like creating email responses and collecting customer insight data, intensifying the ...

CRM titan Salesforce is squeezed in a competitive market

CRM and CX giant Salesforce is plagued by an activist investor, slower business growth and pressure to increase profit margins with layoffs as the ...

Networking
Security
  • cardholder data (CD)

    Cardholder data (CD) is any personally identifiable information (PII) associated with a person who has a credit or debit card.

  • PCI DSS merchant levels

    Payment Card Industry Data Security Standard (PCI DSS) merchant levels rank merchants based on their number of transactions per ...

  • CSR (Certificate Signing Request)

    A Certificate Signing Request (CSR) is a specially formatted encrypted message sent from a Secure Sockets Layer (SSL) digital ...

CIO
  • corporate social responsibility (CSR)

    Corporate social responsibility (CSR) is a strategy undertaken by companies to not just grow profits, but also to take an active ...

  • knowledge-based systems (KBSes)

    Knowledge-based systems (KBSes) are computer programs that use a centralized repository of data known as a knowledge base to ...

  • Sarbanes-Oxley Act

    The Sarbanes-Oxley Act of 2002 is a federal law that established sweeping auditing and financial regulations for public companies.

HRSoftware
  • employee engagement

    Employee engagement is the emotional and professional connection an employee feels toward their organization, colleagues and work.

  • talent pool

    A talent pool is a database of job candidates who have the potential to meet an organization's immediate and long-term needs.

  • diversity, equity and inclusion (DEI)

    Diversity, equity and inclusion is a term used to describe policies and programs that promote the representation and ...

Customer Experience
  • customer touchpoint

    A customer touchpoint is any direct or indirect contact a customer has with a brand.

  • customer service charter

    A customer service charter is a document that outlines how an organization promises to work with its customers along with ...

  • sales development representative (SDR)

    A sales development representative (SDR) is an individual who focuses on prospecting, moving and qualifying leads through the ...

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