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Word of the Day

master data management

Master data management (MDM) is a process that creates a uniform set of data on customers, products, suppliers and other business entities from different IT systems.See More

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Know-IT-All

Buzzword Alert

data clean room

A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers.

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Essential Knowledge

Salesforce releases Genie for Healthcare, Patient 360 additions

Electronic medical records remain the systems of record in the Salesforce universe. Adding a CRM approach on top of that enables a better patient ...

Twilio delivers API-driven customer engagement platform

Twilio's new customer engagement platform merges Flex customer service and messaging with the Segment customer data platform.

Oracle pushes forward with CX tech amid layoff cycle

Rumors of the demise of Oracle marketing, CRM and customer service turn out to be unfounded, as the company forges ahead with vertical-specific CX ...

Salesforce Industries adds Automotive Cloud CRM

Salesforce releases Automotive Cloud, a customer sales, service, marketing and commerce platform for car and truck dealers, manufacturers and ...

Networking
Security
  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • Mitre ATT&CK framework

    The Mitre ATT&CK (pronounced "miter attack") framework is a free, globally accessible framework that provides comprehensive and ...

  • credential theft

    Credential theft is a type of cybercrime that involves stealing a victim's proof of identity.

CIO
  • change agent (agent of change)

    A change agent, or agent of change, is someone who promotes and enables change to happen within any group or organization.

  • stakeholder

    A stakeholder is a person, group or organization with a vested interest, or stake, in the decision-making and activities of a ...

  • think tank

    A think tank is an organization that gathers a group of interdisciplinary scholars to perform research around particular policies...

HRSoftware
  • employee self-service (ESS)

    Employee self-service (ESS) is a widely used human resources technology that enables employees to perform many job-related ...

  • learning experience platform (LXP)

    A learning experience platform (LXP) is an AI-driven peer learning experience platform delivered using software as a service (...

  • talent acquisition

    Talent acquisition is the strategic process employers use to analyze their long-term talent needs in the context of business ...

Customer Experience
  • customer acquisition cost

    Customer acquisition cost is the fee associated with convincing a consumer to buy your product or service, including research, ...

  • virtual assistant (AI assistant)

    A virtual assistant, also called AI assistant or digital assistant, is an application program that understands natural language ...

  • customer lifecycle

    In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes...

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