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Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

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  • 4 P's marketing mix - The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.
  • AARRR metrics - AARRR metrics are a measured performance analysis of a startup businesses statistics centered around the response of customers.
  • ABAP (Advanced Business Application Programming) - ABAP (Advanced Business Application Programming) is the primary programming language supported on the SAP NetWeaver ABAP application server platform and applications that run on it, such as SAP ERP (formerly R/3), S/4HANA and CRM.
  • accounts payable - Accounts payable is a liability account in the general ledger (GL).
  • accounts receivable (AR) - Accounts receivable (AR) is an item in the general ledger (GL) that shows money owed to a business by customers who have purchased goods or services on credit.
  • Adaptive Insights (formerly called Adaptive Planning) - Adaptive Insights (formerly called Adaptive Planning) is a cloud-based corporate performance management software (CPM) vendor headquartered in Mountain View, California.
  • Adobe Sign - Adobe Sign is a cloud-based service that lets an individual or organization send, secure, track and manage e-signature processes.
  • ADP Mobile Solutions - ADP Mobile Solutions allows employees to use their mobile devices to access records such as their pay, schedules, time cards, retirement funds, benefits, contacts and calendar.
  • advanced planning and scheduling (APS) - Advanced planning and scheduling (APS) is a type of system that tracks costs based on the activities that are responsible for driving costs in the production of manufactured goods.
  • affinity marketing - Affinity marketing is a type of direct marketing in which a business forms a partnership with an organization to provide goods or services in exchange for access to a new market.
  • age of the customer - Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time.
  • AIDA marketing model - The AIDA marketing model is a marketing, advertising and sales approach methodology designed to provide insight into the customer's mind and represent the steps needed to cultivate leads and generate sales.
  • Allscripts - Allscripts is a vendor of electronic health record systems for physician practices, hospitals and healthcare systems.
  • Amazon EC2 (Elastic Compute Cloud) - Amazon Elastic Compute Cloud (Amazon EC2) is a web-based service that allows businesses to run application programs in the Amazon Web Services (AWS) public cloud.
  • Amazon Simple Storage Service (Amazon S3) - Amazon Simple Storage Service (Amazon S3) is a scalable, high-speed, web-based cloud storage service.
  • Andon - An Andon is a visual control that indicates the status of a machine, manufacturing line or process.
  • Apache OpenOffice - Apache OpenOffice is an open-source office productivity suite used to create and edit documents (Writer), presentations (Impress), spreadsheets (Calc), graphics (Draw), mathematical formulas (Math) and databases (Base).
  • Apache OpenWhisk - Apache OpenWhisk is an open source and serverless cloud platform that performs functions in response to events.
  • Apache Solr - Apache Solr is an open source search platform built upon a Java library called Lucene.
  • Apple Business Manager - Apple Business Manager (ABM) is an online portal for IT administrators who deploy Mac OS, iOS and tvOS devices in an enterprise or educational setting.
  • application support engineer (ASE) - An application support engineer (ASE) is an IT professional who provides technical support for the range of software their employer uses.
  • AribaPay - AribaPay is a system for electronic payments for goods and services on the SAP Ariba Network, a global business trading community.
  • asset liability management - Asset liability management (ALM) is the administration of policies and procedures that address financial risks associated with changing interest rates, foreign exchange rates and other factors that can affect a company’s liquidity.
  • augmented intelligence - Augmented intelligence is an alternative conceptualization of artificial intelligence that focuses on AI's assistive role, emphasizing the fact that it is designed to supplement human intelligence rather than replace it.
  • Aura framework - Aura is a user interface framework for developing dynamic Web apps for mobile and desktop devices.
  • auto attendant (automated attendant) - An automated attendant (AA) is a telephony system that transfers incoming calls to various extensions as specified by callers, without the intervention of a human operator.
  • Automated Clearing House fraud (ACH fraud) - ACH fraud is the theft of funds through the Automated Clearing House financial transaction network.
  • Automatic Data Processing Inc. (ADP) - Automatic Data Processing Inc.
  • backfire effect - The backfire effect is the tendency of some people to resist accepting evidence that conflicts with their beliefs.
  • backup as a service (BaaS) - Backup as a service uses external providers to deliver cloud-based backup services to an enterprise.
  • BAI2 file format - BAI2 file format is a specialized and standardized set of codes used for cash management by the Bank Administration Institute (BAI).
  • Basware - Learn about Basware, a Finland-based vendor of networked purchase-to-pay, e-invoicing, procurement, and financing software and services.
  • behavioral targeting - Behavioral targeting is the presentation of content and marketing based on the previous choices of users across websites.
  • Betterworks - Betterworks is cloud-based human capital management software that allows employees to create Objectives and Key Results (OKRs) and link them to organizational goals.
  • BizDevOps (Business, Development and Operations) - BizDevOps, also known as DevOps 2.
  • blockchain - Blockchain is a record-keeping technology designed to make it impossible to hack the system or forge the data stored on it, thereby making it secure and immutable.
  • Blue Cloud - Blue Cloud is an approach to shared infrastructure developed by IBM.
  • blue ocean strategy - Blue ocean strategy is a business plan of action developed by W.
  • booking engine - A booking engine is a software as a service (SaaS) application used by hospitality businesses to provides guests with the opportunity to reserve a property online.
  • box plot - A box plot is a graphical rendition of statistical data based on the minimum, first quartile, median, third quartile, and maximum.
  • BPaaS (Business Process as a Service) - Business Process as a Service (BPaaS) is a form of business process outsourcing (BPO) that employs a cloud computing service model.
  • brand - A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed.
  • brand essence (brand mantra) - Brand essence, also known as a brand mantra, is a short statement that expresses the core of what that brand represents or the image it seeks to project.
  • brand experience - Brand experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.
  • budgeting, planning and forecasting (BP&F) - Budgeting, planning and forecasting (BP&F) is a three-step strategic planning process for determining and detailing an organization's long- and short-term financial goals.
  • building management system - Building management system (BMS) is a computer system that tracks power used by IT equipment and air conditioning systems in the data center.
  • business continuity software - Business continuity software is an application or suite designed to make business continuity planning/business continuity management (BCP/BCM) processes, metrics and compliance more efficient and accurate.
  • business intelligence dashboard - A business intelligence dashboard, or BI dashboard, is a data visualization and analysis tool that displays on one screen the status of key performance indicators (KPIs) and other important business metrics and data points for an organization, department, team or process.
  • business process automation (BPA) - Business process automation (BPA) is the use of advanced technology to complete business processes with minimal human intervention.
  • business process management software - Business process management software (BPMS) helps companies design, model, execute, automate and improve a set of activities and tasks that, when completed, achieve an organizational goal.
  • Business Process Modeling Notation (BPMN) - Business Process Modeling Notation (BPMN), also called Business Process Model and Notation, is an open standard to diagram a business process.
  • business process monitoring - Business process monitoring is real-time scrutiny of an activity or set of activities that have been set up to accomplish a specific organizational goal.
  • business rules engine (BRE) - A business rules engine (BRE) is a software component that allows non-programmers to add or change business logic in a business process management (BPM) system.
  • buyer personas - A buyer persona is a composite representation of a specific subdivision of a market segment.
  • buzz marketing - Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product.
  • calibration management software (CMS) - Calibration management software (CMS) is software designed to schedule the calibration of instrumentation and maintenance requirements in all types of industrial settings.
  • California Consumer Privacy Act (CCPA) - The California Consumer Privacy Act (CCPA) is legislation in the state of California that supports an individual's right to control their own personally identifiable information (PII).
  • call center - A call center is a centralized department that handles inbound and outbound calls from current and potential customers.
  • call center agent (call center representative) - A call center agent is a person who handles incoming or outgoing customer calls for a business.
  • call center schedule adherence - Call center schedule adherence is a standard metric used in business call centers to determine whether call center agents are working the amount of time they are scheduled to work.
  • call management - Call management is the process by which inbound telephone calls are routed to call center agents.
  • Canadian anti-spam legislation (CASL) - Canadian anti-spam legislation (CASL) is enacted regulations that require marketers and fundraisers that communicate through email, text messages or social media to obtain permission from recipients in that country.
  • card verification value (CVV) - Card verification value (CVV) is a combination of features used in credit, debit and automated teller machine (ATM) cards for the purpose of establishing the owner's identity and minimizing the risk of fraud.
  • cardholder data (CD) - Cardholder data (CD) refers to the primary account number (PAN) of a payment card belonging to a cardholder, along with any of the following data types: cardholder name, expiration date or service code (a three- or four-digit number coded onto the magnetic-stripe that specifies acceptance requirements and limitations for a magnetic-stripe-read transaction).
  • cartonization - Cartonization is a process that uses algorithms to evaluate the items in an order to determine the number and size of each carton needed to ship the order.
  • case - A case is a particular instance of something.
  • causation - Causation, or causality, is the capacity of one variable to influence another.
  • Ceridian - Ceridian is a human capital management software (HCM) vendor and human resources (HR) services provider headquartered in Minneapolis, Minn.
  • channel partner portal - A channel partner portal is a web-based application that provides a vendor's established partners (usually distributors, resellers, service providers or other strategic partners) with access to deal registration, marketing resources, pricing and sales information for products and services, as well as technical details and support that are unavailable to other end users.
  • chatbot - A chatbot is a software or computer program that simulates the human conversation or "chatter" through text or voice interactions.
  • chief customer officer (CCO) - A chief customer officer, or customer experience officer, is generally responsible for customer research, communicating with company employees and taking charge of customer experience metrics.
  • chief experience officer (CXO) - A chief experience officer (CXO) is an executive in the C-suite who ensures positive interactions with an organization's customers.
  • Chief Privacy Officer (CPO) - A chief privacy officer (CPO) is a corporate executive charged with developing and implementing policies designed to protect customer data from unauthorized access.
  • Cisco Webex - Cisco Webex is a video conferencing and collaboration product suite.
  • Citrix - Citrix is an American corporation that produces software designed to facilitate secure access to applications and content.
  • click and collect - Click and collect is a hybrid e-commerce model in which people purchase or select items online and pick them up in-store or at a centralized collection point.
  • click tracking - Click tracking is a method used by companies to observe and analyze how many viewers visit a website, and digest its content, over a specific period of time.
  • click-to-talk (CTC) - Click-to-call (CTC), also called click-for-talk, is a technology that converts Web traffic into voice telephone connections using VoIP (Voice over IP).
  • clinical decision support system (CDSS) - A clinical decision support system (CDSS) is an application that analyzes data to help healthcare providers make decisions and improve patient care.
  • closed loop reporting - Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams.
  • cloud analytics - Cloud analytics is a service model in which one or more key element of data analytics is provided through a public or private cloud.
  • cloud computing - Cloud computing is a general term for anything that involves delivering hosted services over the internet.
  • cloud contact center - A cloud contact center is managed by an outside vendor in a remote location.
  • cloud disaster recovery (cloud DR) - Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other resources to public cloud or dedicated service providers.
  • cloud encryption (cloud storage encryption) - Cloud encryption is a service offered by cloud storage providers whereby a customer's data is transformed using encryption algorithms into ciphertext and stored in the cloud.
  • cloud ERP - Cloud ERP is a type of enterprise resource planning (ERP) software that runs on a provider's cloud computing platform, rather than on premises in an enterprise's own data center.
  • cloud SLA (cloud service-level agreement) - A cloud SLA (cloud service-level agreement) is an agreement between a cloud service provider and a customer that ensures a minimum level of service is maintained.
  • Cloudability - Cloudability is a software vendor that provides financial management tools for monitoring and analyzing cloud computing costs.
  • coalition loyalty program - A coalition loyalty program is a loyalty card system that offers incentives to customers of two or more businesses in return for allowing those businesses to collect user data.
  • cohort - A cohort is a group of people that have some demographic or statistical characteristic in common.
  • collaboration platform - A collaboration platform is a category of business software that adds broad social networking capabilities to work processes.
  • communication portal - A communication portal is a service that allows individuals, businesses, schools and government agencies to share information from diverse sources using unified communications (UC) media.
  • compensating control (alternative control) - A compensating control, also called an alternative control, is a mechanism that is put in place to satisfy the requirement for a security measure that is deemed too difficult or impractical to implement at the present time.
  • complex event processing (CEP) - Complex event processing (CEP) is the use of technology to predict high-level events likely to result from specific sets of low-level factors.
  • compliance - Compliance is the state of being in accordance with established guidelines or specifications, or the process of becoming so.
  • compliance gaining (behavioral compliance gaining) - Compliance gaining (behavioral compliance gaining) is the process of getting someone to do what you want them to do, despite any reluctance on their part.
  • computational economics - Computational economics is a field of economic study at the intersection of computer science, economics and management science.
  • computer numerical control (CNC) - Computer numerical control (CNC) is a method for automating control of machine tools through the use of software embedded in a microcomputer attached to the tool.
  • Computer-aided process planning (CAPP) - Computer-aided process planning is a link between design and manufacturing in a computer-integrated manufacturing (CIM) environment.
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