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Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.
  • Hadoop - Hadoop is an open source distributed processing framework that manages data processing and storage for big data applications in scalable clusters of computer servers.
  • headless commerce (headless e-commerce) - Headless commerce, also called headless e-commerce, is a platform architecture that decouples the front end of an e-commerce website with the back end.
  • health informatics - Health informatics is the practice of acquiring, studying and managing health data and applying medical concepts in conjunction with health information technology systems to help clinicians provide better healthcare.
  • Health IT (health information technology) - Health IT (health information technology) is the area of IT involving the design, development, creation, use and maintenance of information systems for the healthcare industry.
  • heat map (heatmap) - A heat map is a two-dimensional representation of data in which various values are represented by colors.
  • help desk - A help desk is the individual, group, organizational function or external service that an IT user calls to get help with a problem.
  • high-touch customer service - High-touch customer service is a category of contact center interaction that requires human interaction.
  • HireVue - HireVue is an enterprise video interviewing technology vendor that allows recruiters and hiring managers to screen candidates and conduct live interviews over the Internet.
  • historical data - Historical data, in a broad context, is data collected about past events and circumstances pertaining to a particular subject.
  • HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 - The HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 is legislation that was created to stimulate the adoption of electronic health records (EHR) and the supporting technology in the United States.
  • hockey stick growth - Hockey stick growth is a growth pattern in a line chart that shows a sudden and extremely rapid growth after a long period of linear growth.
  • Hootsuite - Hootsuite is a social media management platform that helps organizations deliver enhanced social media experiences to their customers at every stage of the customer journey.
  • HR service delivery - HR service delivery is a term used to explain how an organization's human resources department offers services to and interacts with employees.
  • HRIS (human resource information system) - A human resource information system (HRIS) is software that provides a centralized repository of employee master data that the human resource management (HRM) group needs for completing core human resource (core HR) processes.
  • hue, saturation and brightness - Hue, saturation and brightness, or HSB, are aspects of color in the red, green, and blue (RGB) scheme.
  • ICD-9-CM (International Classification of Diseases, Ninth Revision, Clinical Modification) - ICD-9-CM is the current medical coding standard used in hospitals in the United States.
  • implicit data - Implicit data is information that is not provided intentionally but gathered from available data streams.
  • inbound call - An inbound call is one that a customer initiates to a call center or contact center.
  • infographic - An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.
  • Infor - Infor is a New York-based vendor of ERP and other enterprise business software.
  • information society - Information Society is a term for a society in which the creation, distribution, and manipulation of information has become the most significant economic and cultural activity.
  • integrated business planning (IBP) - Integrated business planning (IBP) is a strategy for connecting the planning functions of each department in an organization to align operations and strategy with the organization's financial performance.
  • interactive voice response (IVR) - Interactive voice response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients.
  • internal marketing - Internal marketing is the promotion of a company's objectives, products and services to employees within the organization.
  • inventory management - Inventory management is the supervision of noncapitalized assets -- or inventory -- and stock items.
  • IoT Cloud (Salesforce IoT Cloud) - IoT Cloud is a platform from Salesforce.
  • IQMS - IQMS introduced one of its newest services, WebIQ, in August 2016.
  • IT chargeback system - An IT chargeback system is an accounting strategy that applies the costs of IT services, hardware or software to the business unit in which they are used.
  • key-value pair (KVP) - A key-value pair (KVP) is a set of two linked data items: a key, which is a unique identifier for some item of data, and the value, which is either the data that is identified or a pointer to the location of that data.
  • law of diminishing returns - The law of diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant.
  • lead generation - Lead generation involves identifying and attracting potential customers, then nurturing and, ultimately, converting them into paying customers.
  • lead-to-revenue management (L2RM) - Lead-to-revenue management (L2RM) is a collection of sales and marketing processes that aims to maximize the income gained from each stage of the customer journey.
  • Lightning (Salesforce Lightning) - Lightning (Salesforce Lightning) is a component-based framework for Salesforce app development.
  • LinkedIn - LinkedIn is a social networking site designed specifically for the business community.
  • litigation hold (legal hold, preservation order or hold order) - A litigation hold -- also known as legal hold, preservation order or hold order -- is an internal process that an organization undergoes to preserve all data that might relate to a legal action involving the organization.
  • live chat (live support) - Live chat (live support) is technology that provides companies with a way to interact with users when they visit an organization's media properties.
  • low-code and no-code development platforms - Low-code/no-code development platforms are software development tools and environments that allow enterprise developers and citizen developers to create new applications using drag-and-drop components, linking them together and creating mobile or web apps.
  • loyalty card program - A loyalty card program is an incentive plan that allows a retail business to gather data about its customers.
  • market basket analysis - Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns.
  • market segmentation - Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups.
  • marketecture (marchitecture) - Marketecture (also known as marchitecture) refers to non-technical descriptions of a company's products or services that let various stakeholders understand the product's core functionality and how it works with other products as part of a broader ecosystem.
  • marketing campaign management - Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.
  • marketing-qualified lead (MQL) - A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate they are likely to become a customer.
  • Marketo - Marketo is a comprehensive marketing software-as-a-service platform designed to automate and streamline marketing tasks across multiple digital channels.
  • martech (marketing technology) - Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline and enhance marketing efforts.
  • Massachusetts data protection law - What is the Massachusetts data protection law?The Massachusetts data protection law is legislation that stipulates security requirements for organizations that handle the private data of residents.
  • material requirements planning (MRP) - Material requirements planning (MRP) is a system for calculating the materials and components needed to manufacture a product.
  • microblogging - Microblogging is a short blog post designed for quick and typically direct audience interactions.
  • Microsoft Azure - Microsoft Azure, formerly known as Windows Azure, is Microsoft's public cloud computing platform.
  • Microsoft D - Microsoft D is an end-user programming language in development as part of the company's Oslo service-oriented architecture (SOA) initiative.
  • Microsoft Dynamics 365 - Dynamics 365 is a cloud-based portfolio of business applications from Microsoft that are designed to help organizations improve operational efficiency and reduce business complexity while controlling costs.
  • Microsoft Intune - Microsoft Intune is a cloud-based unified endpoint management (UEM) tool that aims to help organizations manage the mobile devices employees use to access corporate data and applications, such as email.
  • Microsoft MyAnalytics - Microsoft MyAnalytics is a personal analytics application in Office 365 that enables employees to gain insights into how they spend their time at work and how they can work smarter.
  • Microsoft Office SharePoint Server (MOSS) - Microsoft Office SharePoint Server (MOSS) is the full version of a portal-based platform for collaboratively creating, managing and sharing documents and Web services.
  • Microsoft Online Services Sign-In Assistant - The Microsoft Online Services Sign-In Assistant is a software application that provides common sign-on capabilities for a suite of Microsoft online services, such as Office 365.
  • Microsoft SQL Server - Microsoft SQL Server is a relational database management system (RDBMS) that supports a wide variety of transaction processing, business intelligence (BI) and data analytics applications in corporate IT environments.
  • Microsoft System Center - Microsoft System Center is a suite of software products designed to simplify the deployment, configuration and management of IT infrastructure and virtualized software-defined data centers.
  • microtargeting - Microtargeting (also called micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify the interests and preferences of specific individuals or small groups to send targeted advertisements that align with their interests.
  • microtrend - A microtrend is a tendency in the direction of some phenomenon that is fairly pervasive within a given sphere of influence and may only last for a few years, or even months.
  • mindshare (share of mind) - Mindshare, also known as share of mind, is an approach to marketing that involves attempting to make a company, brand or product the first one that comes to mind when a customer thinks of a particular market.
  • mobile CRM (mobile customer relationship management) - Mobile CRM, or mobile customer relationship management, enables those working in the field or remote employees to use mobile devices, such as smartphones and tablets, to access customer data and customer accounts wherever they are.
  • mobile device management (MDM) - Mobile device management (MDM) software allows IT administrators to control, secure and enforce policies on smartphones, tablets and other endpoints.
  • moment of truth (marketing MOT) - A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service.
  • Monster Worldwide - Monster Worldwide is an online recruiting company noted for its flagship Monster.
  • multichannel marketing - Multichannel marketing refers to the practice of companies interacting with customers via multiple channels, both direct and indirect, to sell them goods and services.
  • multilevel marketing (MLM) - Multilevel marketing (MLM) is a business model that involves unsalaried, hierarchical sales teams selling products directly to consumers in conjunction with recruiting additional company sales representatives.
  • mySAP - MySAP, a product of the German software company SAP, is an e-business software integration tool that delivers content to a user based on his or her role in an enterprise.
  • natural language processing (NLP) - Natural language processing (NLP) is the ability of a computer program to understand human language as it’s spoken and written -- referred to as natural language.
  • needs assessment - A needs assessment is a systematic process that examines what criteria must be met in order to reach a desired outcome.
  • Net Promoter Score (NPS) - Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or services.
  • NetApp Data Fabric - The products and services that compose NetApp’s Data Fabric are designed to provide customers with the agility they need to quickly and efficiently move data to and from the cloud.
  • NetSuite - NetSuite is a business technology vendor based in San Mateo, California.
  • neuromarketing - Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response.
  • not for resale (NFR) - Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products to the end user.
  • omnichannel - Omnichannel -- also spelled omni-channel -- is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use.
  • open loop / closed loop payment cards - Open loop and closed loop, in the context of payment cards, are categories that stipulate whether a card can be used in businesses other than that of the card issuer.
  • operational performance management (OPM) - Operational performance management (OPM) is the alignment of all business units within an organization to ensure that they are working together to achieve core business goals.
  • Oracle Customer Experience Cloud (Oracle CX Cloud) - Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools, such as configure, price, quote (CPQ) tools.
  • Oracle Unlimited License Agreement (ULA) - An Oracle Unlimited License Agreement (ULA) is an arrangement in which an enterprise pays a single up-front fee to get as many licenses as they want for a specified set of Oracle products over a fixed time frame.
  • outbound call - An outbound call is one initiated by a call center agent to a customer on behalf of a call center or client.
  • Pardot - Pardot is a software-as-a-service (SaaS) marketing automation platform by Salesforce that offers email automation, targeted email campaigns, and lead management for business-to-business (B2B) sales and marketing organizations.
  • payment processor - A payment processor is a company that facilitates communication between the bank that issued a customer’s debit or credit card and the seller’s bank.
  • payroll software - Payroll software automates the process of paying salaried, hourly and contingent employees.
  • performance management software - Performance management software is designed to improve business performance by spurring employee productivity.
  • personal health record (PHR) - A personal health record (PHR) is an electronic summary of health information that a patient maintains control of themselves, as opposed to their healthcare provider.
  • personally identifiable information (PII) - Personally identifiable information (PII) is any data that could potentially identify a specific individual.
  • pharmaceutical detailing - Pharmaceutical detailing is a 1:1 marketing technique pharmaceutical companies use to educate a physician about a vendor's products, hoping that the physician will prescribe the company's products more often.
  • phygital - Phygital (physical plus digital) is a marketing term that describes blending digital experiences with physical ones.
  • Pinterest - Pinterest is a social curation website for sharing and categorizing images found online.
  • planogram - A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays to increase customer purchases.
  • platform economy - Platform economy is the tendency for commerce to increasingly move toward and favor digital platform business models.
  • Predictive Index (PI) - The Predictive Index (PI) is a theory-based, self-report measurement of normal, adult, work-related personality that was developed and validated for use in occupational and organizational populations.
  • predictive modeling - Predictive modeling is a mathematical process used to predict future events or outcomes by analyzing patterns in a given set of input data.
  • prescriptive analytics - Prescriptive analytics is a type of data analytics that provides guidance on what should happen next.
  • press kit - A press kit is an information package provided for members of the media to promote events, organizations, products or candidates.
  • process manufacturing - Process manufacturing is a production method in which goods are created by combining supplies, ingredients or raw materials using a predetermined formula or recipe.
  • product information management (PIM) - Product information management (PIM) is a classification of software products that support the global identification, linking and synchronization of product information across heterogeneous data sources.
  • proof of concept (POC) - A proof of concept (POC) is a demonstration of a product in which work is focused on determining whether an idea can be turned into a reality.
  • property management system (PMS) - A property management system (PMS) is a software application for the operations of hotels, other hospitality accommodations and commercial residential rental properties.
  • PropTech (property tech) - PropTech, or property technology, is any form of technology that combines the real estate market with IT in order to help users buy, research, sell or manage property.
Networking
Security
  • cloud security

    Cloud security, also known as 'cloud computing security,' is a set of policies, practices and controls deployed to protect ...

  • privacy impact assessment (PIA)

    A privacy impact assessment (PIA) is a method for identifying and assessing privacy risks throughout the development lifecycle of...

  • proof of concept (PoC) exploit

    A proof of concept (PoC) exploit is a nonharmful attack against a computer or network. PoC exploits are not meant to cause harm, ...

CIO
  • data collection

    Data collection is the process of gathering data for use in business decision-making, strategic planning, research and other ...

  • chief trust officer

    A chief trust officer (CTrO) in the IT industry is an executive job title given to the person responsible for building confidence...

  • green IT (green information technology)

    Green IT (green information technology) is the practice of creating and using environmentally sustainable computing resources.

HRSoftware
  • diversity, equity and inclusion (DEI)

    Diversity, equity and inclusion is a term used to describe policies and programs that promote the representation and ...

  • ADP Mobile Solutions

    ADP Mobile Solutions is a self-service mobile app that enables employees to access work records such as pay, schedules, timecards...

  • director of employee engagement

    Director of employee engagement is one of the job titles for a human resources (HR) manager who is responsible for an ...

Customer Experience
  • digital marketing

    Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic ...

  • contact center schedule adherence

    Contact center schedule adherence is a standard metric used in business contact centers to determine whether contact center ...

  • customer retention

    Customer retention is a metric that measures customer loyalty, or an organization's ability to retain customers over time.

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