Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

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Google Analytics - Google Analytics is a free web analytics service that provides statistics and analytical tools for search engine optimization (SEO) and marketing purposes.
Gramm-Leach-Bliley Act (GLBA) - The Gramm-Leach-Bliley Act (GLB Act or GLBA), also known as the Financial Modernization Act of 1999, is a federal law enacted in the United States to control the ways financial institutions deal with the private information of individuals.
gzip (GNU zip) - Gzip (GNU zip) is a free and open source algorithm for file compression.
Hadoop - Hadoop is an open source distributed processing framework that manages data processing and storage for big data applications in scalable clusters of computer servers.
headless commerce (headless e-commerce) - Headless commerce, also called headless e-commerce, is a platform architecture that decouples the front end of an e-commerce website with the back end.
health informatics - Health informatics is the practice of acquiring, studying and managing health data and applying medical concepts in conjunction with health information technology systems to help clinicians provide better healthcare.
Health IT (health information technology) - Health IT (health information technology) is the area of IT involving the design, development, creation, use and maintenance of information systems for the healthcare industry.
heat map (heatmap) - A heat map is a two-dimensional representation of data in which various values are represented by colors.
help desk - A help desk is the individual, group, organizational function or external service that an IT user calls to get help with a problem.
HireVue - HireVue is an enterprise video interviewing technology vendor that allows recruiters and hiring managers to screen candidates and conduct live interviews over the Internet.
historical data - Historical data, in a broad context, is data collected about past events and circumstances pertaining to a particular subject.
HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 - The HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 is legislation that was created to stimulate the adoption of electronic health records (EHR) and the supporting technology in the United States.
hockey stick growth - Hockey stick growth is a growth pattern in a line chart that shows a sudden and extremely rapid growth after a long period of linear growth.
Hootsuite - Hootsuite is a social media management platform that helps organizations deliver enhanced social media experiences to their customers at every stage of the customer journey.
HR service delivery - HR service delivery is a term used to explain how an organization's human resources department offers services to and interacts with employees.
HRIS (human resource information system) - A human resource information system (HRIS) is software that provides a centralized repository of employee master data that the human resource management (HRM) group needs for completing core human resource (core HR) processes.
hue, saturation and brightness - Hue, saturation and brightness, or HSB, are aspects of color in the red, green, and blue (RGB) scheme.
ICD-9-CM (International Classification of Diseases, Ninth Revision, Clinical Modification) - ICD-9-CM is the current medical coding standard used in hospitals in the United States.
implicit data - Implicit data is information that is not provided intentionally but gathered from available data streams.
inbound call - An inbound call is one that a customer initiates to a call center or contact center.
infographic - An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.
Infor - Infor is a New York-based vendor of ERP and other enterprise business software.
information society - Information Society is a term for a society in which the creation, distribution, and manipulation of information has become the most significant economic and cultural activity.
integrated business planning (IBP) - Integrated business planning (IBP) is a strategy for connecting the planning functions of each department in an organization to align operations and strategy with the organization's financial performance.
interactive voice response (IVR) - Interactive voice response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients.
internal marketing - Internal marketing is the promotion of a company's objectives, products and services to employees within the organization.
internet shaming (online shaming) - Internet shaming is the use of social media, blogs and other online communication channels to attack a target individual or organization.
inventory management - Inventory management is the supervision of noncapitalized assets -- or inventory -- and stock items.
IoT Cloud (Salesforce IoT Cloud) - IoT Cloud is a platform from Salesforce.
IQMS - IQMS introduced one of its newest services, WebIQ, in August 2016.
IT chargeback system - An IT chargeback system is an accounting strategy that applies the costs of IT services, hardware or software to the business unit in which they are used.
IT solution - An information technology (IT) solution is a set of related software programs and/or services that are sold as a single package.
key-value pair (KVP) - A key-value pair (KVP) is a set of two linked data items: a key, which is a unique identifier for some item of data, and the value, which is either the data that is identified or a pointer to the location of that data.
law of diminishing returns - The law of diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant.
lead-to-revenue management (L2RM) - Lead-to-revenue management (L2RM) is a collection of sales and marketing processes that aims to maximize the income gained from each stage of the customer journey.
Lightning (Salesforce Lightning) - Lightning (Salesforce Lightning) is a component-based framework for Salesforce app development.
LinkedIn - LinkedIn is a social networking site designed specifically for the business community.
litigation hold (legal hold, preservation order or hold order) - A litigation hold -- also known as legal hold, preservation order or hold order -- is an internal process that an organization undergoes to preserve all data that might relate to a legal action involving the organization.
live chat (live support) - Live chat (live support) is technology that provides companies with a way to interact with users when they visit an organization's media properties.
low-code and no-code development platforms - Low-code/no-code development platforms are types of visual software development environments that allow enterprise developers and citizen developers to drag and drop application components, connect them together and create mobile or web apps.
loyalty card program - A loyalty card program is an incentive plan that allows a retail business to gather data about its customers.
managed file transfer (MFT) - Managed file transfer (MFT) is a type of software used to provide secure internal, external and ad-hoc data transfers through a network.
market basket analysis - Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns.
market segmentation - Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups.
marketecture (marchitecture) - Marketecture (also known as marchitecture) refers to non-technical descriptions of a company's products or services that let various stakeholders understand the product's core functionality and how it works with other products as part of a broader ecosystem.
marketing campaign management - Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.
marketing-qualified lead (MQL) - A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate they are likely to become a customer.
Marketo - Marketo is a platform for the automation of marketing activities; the platform is designed for medium-sized businesses.
Massachusetts data protection law - What is the Massachusetts data protection law?The Massachusetts data protection law is legislation that stipulates security requirements for organizations that handle the private data of residents.
material requirements planning (MRP) - Material requirements planning (MRP) is a system for calculating the materials and components needed to manufacture a product.
microblogging - Microblogging is a short blog post designed for quick and typically direct audience interactions.
Microsoft Azure - Microsoft Azure, formerly known as Windows Azure, is Microsoft's public cloud computing platform.
Microsoft D - Microsoft D is an end-user programming language in development as part of the company's Oslo service-oriented architecture (SOA) initiative.
Microsoft Dynamics 365 - Dynamics 365 is a cloud-based portfolio of business applications from Microsoft that are designed to help organizations improve operational efficiency and reduce business complexity while controlling costs.
Microsoft Intune - Microsoft Intune is a cloud-based unified endpoint management (UEM) tool that aims to help organizations manage the mobile devices employees use to access corporate data and applications, such as email.
Microsoft MyAnalytics - Microsoft MyAnalytics is a personal analytics application in Office 365 that enables employees to gain insights into how they spend their time at work and how they can work smarter.
Microsoft Office SharePoint Server (MOSS) - Microsoft Office SharePoint Server (MOSS) is the full version of a portal-based platform for collaboratively creating, managing and sharing documents and Web services.
Microsoft Online Services Sign-In Assistant - The Microsoft Online Services Sign-In Assistant is a software application that provides common sign-on capabilities for a suite of Microsoft online services, such as Office 365.
Microsoft SQL Server - Microsoft SQL Server is a relational database management system, or RDBMS, that supports a wide variety of transaction processing, business intelligence and analytics applications in corporate IT environments.
Microsoft System Center - Microsoft System Center is a suite of software products designed to simplify the deployment, configuration and management of IT infrastructure and virtualized software-defined data centers.
microtargeting - Microtargeting (also called micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify the interests and preferences of specific individuals or small groups to send targeted advertisements that align with their interests.
microtrend - A microtrend is a tendency in the direction of some phenomenon that is fairly pervasive within a given sphere of influence and may only last for a few years, or even months.
mindshare (share of mind) - Mindshare, also known as share of mind, is an approach to marketing that involves attempting to make a company, brand or product the first one that comes to mind when a customer thinks of a particular market.
mobile CRM (mobile customer relationship management) - Mobile CRM, or mobile customer relationship management, enables those working in the field or remote employees to use mobile devices, such as smartphones and tablets, to access customer data and customer accounts wherever they are.
mobile device management (MDM) - Mobile device management (MDM) software allows IT administrators to control, secure and enforce policies on smartphones, tablets and other endpoints.
moment of truth (marketing MOT) - A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service.
Monster Worldwide - Monster Worldwide is an online recruiting company noted for its flagship Monster.
multichannel marketing - Multichannel marketing refers to the practice of companies interacting with customers via multiple channels, both direct and indirect, to sell them goods and services.
multilevel marketing (MLM) - Multilevel marketing (MLM) is a business model that involves unsalaried, hierarchical sales teams selling products directly to consumers in conjunction with recruiting additional company sales representatives.
multisig (multisignature) - Multisig, also referred to as multi-signature, describes the requirement of obtaining two or more signatures to authorize or execute a transaction.
mySAP - MySAP, a product of the German software company SAP, is an e-business software integration tool that delivers content to a user based on his or her role in an enterprise.
named account - A named account is a company that is identified as a valuable prospect or customer and assigned to an individual marketing or sales representative for targeted efforts.
natural language processing (NLP) - Natural language processing (NLP) is the ability of a computer program to understand human language as it is spoken and written -- referred to as natural language.
needs assessment - A needs assessment is a systematic process that examines what criteria must be met in order to reach a desired outcome.
Net Promoter Score (NPS) - Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or services.
NetApp Data Fabric - The products and services that compose NetApp’s Data Fabric are designed to provide customers with the agility they need to quickly and efficiently move data to and from the cloud.
NetSuite - NetSuite is a business technology vendor based in San Mateo, California.
neuromarketing - Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response.
not for resale (NFR) - Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products to the end user.
omnichannel - Omnichannel -- also spelled omni-channel -- is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use.
open loop / closed loop payment cards - Open loop and closed loop, in the context of payment cards, are categories that stipulate whether a card can be used in businesses other than that of the card issuer.
operational performance management (OPM) - Operational performance management (OPM) is the alignment of all business units within an organization to ensure that they are working together to achieve core business goals.
Oracle Customer Experience Cloud (Oracle CX Cloud) - Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools, such as configure, price, quote (CPQ) tools.
Oracle Unlimited License Agreement (ULA) - An Oracle Unlimited License Agreement (ULA) is an arrangement in which an enterprise pays a single up-front fee to get as many licenses as they want for a specified set of Oracle products over a fixed time frame.
outbound call - An outbound call is one initiated by a call center agent to a customer on behalf of a call center or client.
Pardot - Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.
passenger name record (PNR) - A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together.
payment processor - A payment processor is a company that facilitates communication between the bank that issued a customer’s debit or credit card and the seller’s bank.
payroll software - Payroll software automates the process of paying salaried, hourly and contingent employees.
performance management software - Performance management software is designed to improve business performance by spurring employee productivity.
personal health record (PHR) - A personal health record (PHR) is a collection of health-related information that is documented and maintained by the individual it pertains to.
personally identifiable information (PII) - Personally identifiable information (PII) is any data that could potentially identify a specific individual.
pharmaceutical detailing - Pharmaceutical detailing is a 1:1 marketing technique pharmaceutical companies use to educate a physician about a vendor's products, hoping that the physician will prescribe the company's products more often.
phygital - Phygital (physical plus digital) is a marketing term that describes blending digital experiences with physical ones.
Pinterest - Pinterest is a social curation website for sharing and categorizing images found online.
planogram - A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays to increase customer purchases.
platform economy - Platform economy is the tendency for commerce to increasingly move toward and favor digital platform business models.

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