Browse Definitions :
Definition

surveillance capitalism

Surveillance capitalism is the monetization of data captured through monitoring people's movements and behaviors online and in the physical world.

Consumer surveillance is most commonly used for targeted marketing and advertising. Marketers combine demographic information with data about people's online activities: their search activity, websites visited, posts and conversations in social media, and so on, to focus marketing efforts where they are most likely to meet with success. In a more direct monetization, many companies also sell customer data gathered through various surveillance channels to partners and other third parties.

A few revelations from a recent FCC PrivacyCon:

Smart homes and associated hardware and software have large numbers of vulnerabilities, such as insecure devices and microphones that turn on without user interaction.

Cross-app tracking through Bluetooth devices is easily conducted without user knowledge.

71 percent of popular mobile apps have no privacy policy, even those that collect personally identifying information (PII). 

Among the websites and apps that do have privacy policies, many do not comply with their stipulations.

John Bellamy Foster and Robert W. McChesney introduced the term surveillance capitalism in 2014, in Monthly Review, a New York-based socialist magazine. The concept since reached a wider audience through the work of Shoshana Zuboff, the first woman to achieve tenure at the Harvard Business School.

This was last updated in June 2018

Continue Reading About surveillance capitalism

SearchNetworking
SearchSecurity
  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

  • SYN flood attack

    A SYN flood attack is a type of denial-of-service (DoS) attack on a computer server.

SearchCIO
  • Lean Six Sigma

    Lean Six Sigma is a data-driven approach to improving efficiency, customer satisfaction and profits.

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

  • business transformation

    Business transformation is a term used to describe what happens when a company makes fundamental changes to how it operates.

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close