Browse Definitions :

Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

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  • consumer data - Consumer data is the information trail customers leave behind as a result of their Internet use.
  • consumer panel - A consumer panel is a group of individuals selected by a business or organization to provide input and opinion on products and services for research on consumer behavior.
  • consumer privacy (customer privacy) - Consumer privacy, also known as customer privacy, involves the handling and protection of the sensitive personal information provided by customers in the course of everyday transactions.
  • contact center - A contact center is a central point from which organizations manage all customer interactions across various channels.
  • contact center as a service (CCaaS) - Contact center as a service (CCaaS) is a framework that combines contact center hosting principles and cloud-based contact center infrastructure.
  • contact center infrastructure - A contact center infrastructure is a framework composed of the physical and virtual resources that a call center facility needs to operate effectively.
  • content automation - Content automation is a digital marketing strategy that focuses on removing the need for human intervention in the content lifecycle.
  • content management application (CMA) - A content management application (CMA) is the front end component of a content management system (CMS).
  • content pillar - A content pillar is a comprehensive article or series of articles that is used as the foundation for other smaller, more digestible pieces of content.
  • contextual marketing - Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their search terms or their recent browsing behavior.
  • Continuity of Care Record (CCR) - The Continuity of Care Record, or CCR, is a standard for the creation of electronic summaries of patient health.
  • continuous integration (CI) - Continuous integration (CI) is a software engineering practice in which frequent, isolated changes are immediately tested and reported on when they are added to a larger code base.
  • contract management software - Contract management software is a program or series of related programs for storing and managing legal agreements such as contracts with vendors, leases and licensing agreements.
  • contract theory - Contract theory is the study of how people and organizations develop legal agreements in situations with uncertain conditions, unknown factors and information asymmetry.
  • control framework - A control framework is a data structure that organizes and categorizes an organization’s internal controls, which are practices and procedures established to create business value and minimize risk.
  • conversion rate optimization - In online marketing, conversion rate optimization (CRO) is a strategic approach to increasing the percentage of website visitors who follow a desired call to action.
  • core banking system - A core banking system is the software used to support a bank’s most common transactions.
  • Cornerstone OnDemand - Cornerstone OnDemand is a vendor of cloud-based learning and talent management software.
  • corporate activism - Corporate activism is a public stance taken by a large enterprise to positively impact social change or legislation.
  • corporate culture - Corporate culture is the collection of values, beliefs, ethics and attitudes that characterize an organization and guide its practices.
  • correlation - Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate in relation to each other.
  • correlation coefficient - A correlation coefficient is a statistical measure of the degree to which changes to the value of one variable predict change to the value of another.
  • cost management - Cost management is the process of planning and controlling the budget of a business.
  • cost-benefit analysis software - Cost-benefit analysis software is a computer program or suite that assists personnel in the complex task of determining whether or not a proposed plan or project will pay off.
  • CPQ software (configure price quote software) - CPQ (configure, price, quote) is programming that helps sales representatives and self-service customers quickly generate accurate quotes for configurable products and services.
  • CRM (customer relationship management) - Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
  • CRM analytics - CRM (customer relationship management) analytics comprises all programming that analyzes data about customers and presents it to help facilitate and streamline better business decisions.
  • cross-channel analytics - Cross-channel analytics is a strategy used by marketing professionals to study the methods by which customers are influenced to buy a product or service, especially when those methods are combined.
  • CRUD cycle (Create, Read, Update and Delete Cycle) - The CRUD cycle describes the elemental functions of a persistent database in a computer.
  • curation - Curation is a field of endeavor involved with assembling, managing and presenting some type of collection.
  • customer analytics (customer data analytics) - Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify, attract and retain the most profitable customers.
  • customer base - Customer base is the group of clients to whom a business markets and sells their goods or services.
  • customer data integration (CDI) - Customer data integration (CDI) is the process of defining, consolidating and managing customer information across an organization's business units and systems to achieve a "single version of the truth" for customer data.
  • customer data management (CDM) - Customer data management (CDM) is the centralization of customer information, such as customer experiences, demographics and feedback, into a single database.
  • customer demographics - Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design.
  • customer experience (CX) - Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's products and services.
  • customer experience (CX) automation - Customer experience (CX) automation is any technology that assists customers with common tasks, sometimes replacing the involvement of humans, to improve customer interactions.
  • customer intelligence (CI) - Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources to gain insights about customer needs, motivations and behaviors.
  • customer journey map - A customer journey map is a visual representation of the stages a customer goes through when interacting with a company.
  • customer lifecycle - In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
  • customer retention - Customer retention is a metric that measures customer loyalty, or the ability for an organization to keep its customers over time.
  • customer segmentation - Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
  • customer self-service (CSS) - Customer self-service is a type of electronic support (e-support) that allows end users to access information and perform routine tasks without requiring the assistance of a human.
  • customer service and support - Customer service is the support that organizations offer to customers before and after purchasing a product or service.
  • cycle counting - Cycle counting is an inventory-control method that lets businesses conduct a regular count of several items in different areas in a warehouse, without constantly adding up the entire inventory.
  • dark post - A dark post is an inexpensive sponsored message on a social media website that is not published to the sponsor page timeline and will not display in follower feeds organically.
  • data activation - Data activation is a marketing approach that uses consumer information and data analytics to help companies gain real-time insight into target audience behavior and plan for future marketing initiatives.
  • data aggregation - Data aggregation is any process whereby data is gathered and expressed in a summary form.
  • data analytics (DA) - Data analytics (DA) is the process of examining data sets in order to find trends and draw conclusions about the information they contain.
  • data anonymization - The purpose of data anonymization is to make its source untraceable.
  • data breach - A data breach is a cyber attack in which sensitive, confidential or otherwise protected data has been accessed or disclosed in an unauthorized fashion.
  • data center - A data center -- also known as a datacenter or data centre -- is a facility composed of networked computers, storage systems and computing infrastructure that organizations use to organize, process, store and disseminate large amounts of data.
  • data classification - Data classification is the process of organizing data into categories that make it is easy to retrieve, sort and store for future use.
  • data clean room - A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers.
  • data cleansing (data cleaning, data scrubbing) - Data cleansing, also referred to as data cleaning or data scrubbing, is the process of fixing incorrect, incomplete, duplicate or otherwise erroneous data in a data set.
  • data co-op - A data co-op is a group organized for sharing pooled data from online consumers between two or more companies.
  • data collection - Data collection is the process of gathering data for use in business decision-making, strategic planning, research and other purposes.
  • data curation - Data curation is the process of creating, organizing and maintaining data sets so they can be accessed and used by people looking for information.
  • data currency (data as currency) - Data currency is monetary value assigned to data so that it can be used as the unit of exchange in a transaction either as the sole payment or in combination with money.
  • Data Dredging (data fishing) - Data dredging -- sometimes referred to as data fishing -- is a data mining practice in which large data volumes are analyzed to find any possible relationships between them.
  • data exhaust - Data exhaust is a byproduct of user actions online and consists of the various files generated by web browsers and their plug-ins such as cookies, log files, temporary internet files and and .
  • data historian - A data historian is a software program that records the data created by processes running in a computer system.
  • data hygiene - Data hygiene is the collective processes conducted to ensure the cleanliness of data.
  • data integration - Data integration is the process of combining data from multiple source systems to create unified sets of information for both operational and analytical uses.
  • data lifecycle management (DLM) - Data lifecycle management (DLM) is a policy-based approach to managing the flow of an information system's data throughout its lifecycle: from creation and initial storage to when it becomes obsolete and is deleted.
  • data loss prevention (DLP) - Data loss prevention (DLP) -- sometimes referred to as data leak prevention, information loss prevention and extrusion prevention -- is a strategy to mitigate threats to critical data.
  • data masking - Data masking is a method of creating a structurally similar but inauthentic version of an organization's data that can be used for purposes such as software testing and user training.
  • data mining - Data mining is the process of sorting through large data sets to identify patterns and relationships that can help solve business problems through data analysis.
  • data protection impact assessment (DPIA) - A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, procedures or technologies affect individuals’ privacy and eliminate any risks that might violate compliance.
  • data protection management (DPM) - Data protection management (DPM) comprises the administration, monitoring and management of backup processes to ensure backup tasks run on schedule and data is securely backed up and recoverable.
  • data quality - Data quality is a measure of the condition of data based on factors such as accuracy, completeness, consistency, reliability and whether it's up to date.
  • data residency - Data residency refers to the physical or geographic location of an organization's data or information.
  • data shadow - A data shadow is the collective body of data that is automatically generated and recorded as we go about our lives rather than intentionally created.
  • database marketing - Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data.
  • Datadog - Datadog is a monitoring and analytics tool for information technology (IT) and DevOps teams that can be used to determine performance metrics as well as event monitoring for infrastructure and cloud services.
  • deal registration - Deal registration is a common feature of vendors' channel partner programs in which a channel partner, such as a value-added reseller (VAR), informs the vendor about a sales lead.
  • decision management - Decision management is a process or set of processes for prioritizing, improving and streamlining action items.
  • deep analytics - Deep analytics is the application of sophisticated data processing techniques to yield information from large and typically multi-source data sets comprised of both unstructured and semi-structured data.
  • demand flow scheduling system - A demand flow scheduling system is a software product designed to optimize demand-based manufacturing practices.
  • demand planning - Demand planning is the process of forecasting the demand for a product or service so it can be produced and delivered more efficiently and to the satisfaction of customers.
  • demand signal repository (DSR) - A demand signal repository (DSR) is a database that aggregates sales and demand data at the merchant's point of sale (POS).
  • demand-side platform (DSP) - A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns.
  • deplatform - To deplatform someone is to remove their access to a channel for delivering messages to an audience.
  • descriptive analytics - Descriptive analytics is a type of data analytics that looks at past data to give an account of what has happened.
  • desktop virtualization - Desktop virtualization is the concept of isolating a logical operating system (OS) instance from the client that is used to access it.
  • deterministic/probabilistic data - Deterministic and probabilistic are opposing terms that can be used to describe customer data and how it is collected.
  • digital CRM - Digital customer relationship management is the use of Internet communications channels and technologies to enhance customer relationship management (CRM) and customer experience management (CEM ) initiatives.
  • digital currency - A digital currency is a medium of exchange that is generated, stored and transferred electronically.
  • digital customer experience delivery platform (DCED platform) - A digital customer experience delivery platform is software that helps create, manage and measure cross-channel digital customer experiences.
  • digital wallet - In general, a digital wallet is a software application, usually for a smartphone, that serves as an electronic version of a physical wallet.
  • dimension - In data warehousing, a dimension is a collection of reference information about a measurable event (fact).
  • direct digital marketing (DDM) - Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients.
  • Direct-to-Consumer (D2C or DTC) - D2C (Direct-to-consumer, or Direct2Consumer) is a type of business-to-consumer (B2C) retail sales strategy where a business will build, market, sell and ship a product directly to the customer.
  • Director of First Impressions - Director of First Impressions is a job title that is increasingly replacing that of receptionist.
  • disk image - A disk image is a copy of the entire contents of a storage device, such as a hard drive, DVD, or CD.
  • disposable email - What is a disposable email?Disposable email is a service that allows a registered user to receive email at a temporary address that expires after a certain time period elapses.
  • distribution list - In email applications, a distribution list is a list of email addresses that can be mass mailed via automation without having to add members individually.
  • Do Not Track (DNT) - Do Not Track (DNT) is a browser setting that sends a message to websites and advertising networks requesting that they don't track the user.
  • document capture - Document capture is any one of several processes used to convert a physical document to another format, typically a digital representation.
  • dynamic case management (DCM) - Dynamic case management (DCM) is the handling of case-based work through the use of technologies that automate and streamline aspects of each case.
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