Browse Definitions :

Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

COR - FIN

  • core banking system - A core banking system is the software used to support a bank’s most common transactions.
  • Cornerstone OnDemand - Cornerstone OnDemand is a vendor of cloud-based learning and talent management software.
  • corporate culture - Corporate culture is the collection of values, beliefs, ethics and attitudes that characterize an organization and guide its practices.
  • correlation - Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate in relation to each other.
  • correlation coefficient - A correlation coefficient is a statistical measure of the degree to which changes to the value of one variable predict change to the value of another.
  • cost management - Cost management is the process of planning and controlling the budget of a business.
  • cost per engagement (CPE) - Cost per engagement (CPE) is an advertising pricing model in which digital marketing teams and advertisers only pay for ads when users interact with their campaign in some way.
  • CPQ software (configure price quote software) - CPQ (configure, price, quote) is programming that helps sales representatives and self-service customers quickly generate accurate quotes for configurable products and services.
  • CRM (customer relationship management) - Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
  • CRM (customer relationship management) analytics - CRM (customer relationship management) analytics comprises all of the programming that analyzes data about customers and presents it to an organization to help facilitate and streamline better business decisions.
  • CRUD cycle (Create, Read, Update and Delete Cycle) - The CRUD cycle describes the elemental functions of a persistent database in a computer.
  • curation - Curation is a field of endeavor involved with assembling, managing and presenting some type of collection.
  • customer analytics (customer data analytics) - Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify, attract and retain the most profitable customers.
  • customer base - Customer base is the group of clients to whom a business markets and sells their goods or services.
  • customer data integration (CDI) - Customer data integration (CDI) is the process of defining, consolidating and managing customer information across an organization's business units and systems to achieve a "single version of the truth" for customer data.
  • customer data management (CDM) - Customer data management (CDM) is the centralization of customer information, such as customer experiences, demographics and feedback, into a single database.
  • customer demographics - Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design.
  • customer engagement - Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness.
  • customer experience (CX) - Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's products and services.
  • customer intelligence (CI) - Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources to gain insights about customer needs, motivations and behaviors.
  • customer journey map - A customer journey map is a visual representation of the stages a customer goes through when interacting with a company.
  • customer journey orchestration - Customer journey orchestration is the coordination of customer experiences in real time, in an omnichannel environment, to better understand customer needs and encourage further interaction with a brand.
  • customer lifecycle - In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
  • customer retention - Customer retention is a metric that measures customer loyalty, or the ability for an organization to keep its customers over time.
  • customer segmentation - Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
  • customer self-service (CSS) - Customer self-service is a type of electronic support (e-support) that allows end users to access information and perform routine tasks without requiring the assistance of a human.
  • customer service and support - Customer service is the support that organizations offer to customers before and after purchasing a product or service.
  • cycle counting - Cycle counting is an inventory-control method that lets businesses conduct a regular count of several items in different areas in a warehouse, without constantly adding up the entire inventory.
  • dark post - A dark post is an inexpensive sponsored message on a social media website that is not published to the sponsor page timeline and will not display in follower feeds organically.
  • data activation - Data activation is a marketing approach that uses consumer information and data analytics to help companies gain real-time insight into target audience behavior and plan for future marketing initiatives.
  • data aggregation - Data aggregation is any process whereby data is gathered and expressed in a summary form.
  • data analytics (DA) - Data analytics (DA) is the process of examining data sets in order to find trends and draw conclusions about the information they contain.
  • data breach - A data breach is a cyber attack in which sensitive, confidential or otherwise protected data has been accessed or disclosed in an unauthorized fashion.
  • data center - A data center -- also known as a datacenter or data centre -- is a facility composed of networked computers, storage systems and computing infrastructure that organizations use to organize, process, store and disseminate large amounts of data.
  • data classification - Data classification is the process of organizing data into categories that make it is easy to retrieve, sort and store for future use.
  • data clean room - A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers.
  • data cleansing (data cleaning, data scrubbing) - Data cleansing, also referred to as data cleaning or data scrubbing, is the process of fixing incorrect, incomplete, duplicate or otherwise erroneous data in a data set.
  • data collection - Data collection is the process of gathering data for use in business decision-making, strategic planning, research and other purposes.
  • data curation - Data curation is the process of creating, organizing and maintaining data sets so they can be accessed and used by people looking for information.
  • data currency (data as currency) - Data currency is monetary value assigned to data so that it can be used as the unit of exchange in a transaction either as the sole payment or in combination with money.
  • Data Dredging (data fishing) - Data dredging -- sometimes referred to as data fishing -- is a data mining practice in which large data volumes are analyzed to find any possible relationships between them.
  • data exhaust - Data exhaust is a byproduct of user actions online and consists of the various files generated by web browsers and their plug-ins such as cookies, log files, temporary internet files and and .
  • data historian - A data historian is a software program that records the data created by processes running in a computer system.
  • data hygiene - Data hygiene is the collective processes conducted to ensure the cleanliness of data.
  • data integration - Data integration is the process of combining data from multiple source systems to create unified sets of information for both operational and analytical uses.
  • data lifecycle management (DLM) - Data lifecycle management (DLM) is a policy-based approach to managing the flow of an information system's data throughout its lifecycle: from creation and initial storage to when it becomes obsolete and is deleted.
  • data loss prevention (DLP) - Data loss prevention (DLP) -- sometimes referred to as data leak prevention, information loss prevention and extrusion prevention -- is a strategy to mitigate threats to critical data.
  • data masking - Data masking is a method of creating a structurally similar but inauthentic version of an organization's data that can be used for purposes such as software testing and user training.
  • data mining - Data mining is the process of sorting through large data sets to identify patterns and relationships that can help solve business problems through data analysis.
  • data protection impact assessment (DPIA) - A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, procedures or technologies affect individuals’ privacy and eliminate any risks that might violate compliance.
  • data protection management (DPM) - Data protection management (DPM) comprises the administration, monitoring and management of backup processes to ensure backup tasks run on schedule and data is securely backed up and recoverable.
  • data quality - Data quality is a measure of the condition of data based on factors such as accuracy, completeness, consistency, reliability and whether it's up to date.
  • data residency - Data residency refers to the physical or geographic location of an organization's data or information.
  • database marketing - Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data.
  • Datadog - Datadog is a monitoring and analytics tool for information technology (IT) and DevOps teams that can be used to determine performance metrics as well as event monitoring for infrastructure and cloud services.
  • deal registration - Deal registration is a common feature of vendors' channel partner programs in which a channel partner, such as a value-added reseller (VAR), informs the vendor about a sales lead.
  • deep analytics - Deep analytics is the application of sophisticated data processing techniques to yield information from large and typically multi-source data sets comprised of both unstructured and semi-structured data.
  • demand planning - Demand planning is the process of forecasting the demand for a product or service so it can be produced and delivered more efficiently and to the satisfaction of customers.
  • demand signal repository (DSR) - A demand signal repository (DSR) is a database that aggregates sales and demand data at the merchant's point of sale (POS).
  • demand-side platform (DSP) - A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns.
  • descriptive analytics - Descriptive analytics is a type of data analytics that looks at past data to give an account of what has happened.
  • desktop virtualization - Desktop virtualization is the concept of isolating a logical operating system (OS) instance from the client that is used to access it.
  • deterministic/probabilistic data - Deterministic and probabilistic are opposing terms that can be used to describe customer data and how it is collected.
  • digital cash (e-cash) - Digital cash is a system of purchasing cash credits, storing the credits in your computer or digital wallet, and then spending them when making electronic purchases over the internet or in person on a mobile device at the point of sale.
  • digital currency - A digital currency is a medium of exchange that is generated, stored and transferred electronically.
  • digital marketing - Digital marketing is a general term for any effort by a company to connect with customers through electronic technology.
  • digital wallet - In general, a digital wallet is a software application, usually for a smartphone, that serves as an electronic version of a physical wallet.
  • dimension - In data warehousing, a dimension is a collection of reference information about a measurable event (fact).
  • direct digital marketing (DDM) - Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients.
  • direct email marketing - Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients.
  • Direct-to-Consumer (D2C or DTC) - D2C (Direct-to-consumer, or Direct2Consumer) is a type of business-to-consumer (B2C) retail sales strategy where a business will build, market, sell and ship a product directly to the customer.
  • Director of First Impressions - Director of First Impressions is a job title that is increasingly replacing that of receptionist.
  • disk image - A disk image is a copy of the entire contents of a storage device, such as a hard drive, DVD, or CD.
  • disposable email - What is a disposable email?Disposable email is a service that allows a registered user to receive email at a temporary address that expires after a certain time period elapses.
  • distribution list - In email applications, a distribution list is a list of email addresses that can be mass mailed via automation without having to add members individually.
  • doomscrolling - Doomscrolling, sometimes also called doomsurfing, refers to constantly checking disturbing or upsetting news articles or videos online, often via social media.
  • e-score - The e-score is a consumer rating metric used to to determine an individual's potential value as a customer and to use that information to guide marketing efforts.
  • Eloqua - Eloqua is a platform for automation of enterprise-level electronic marketing, offered by Oracle.
  • emotions analytics (EA) - Emotions analytics (EA) software collects data on how a person communicates verbally and nonverbally to understand the person's mood or attitude.
  • employee sentiment analysis - Employee sentiment analysis is the use of natural language processing and other AI techniques to automatically analyze employee feedback and other unstructured data to quantify and describe how employees feel about their organization.
  • EMV card - An EMV card is a credit or debit card with an embedded computer chip and associated technology designed to enable secure payment at compatible point of sale (POS) terminals; EMV stands for Europay, Mastercard and Visa, the three companies responsible for the standard.
  • encryption key management - Encryption key management is the administration of tasks involved with protecting, storing, backing up and organizing encryption keys.
  • enterprise accounting software - Enterprise accounting software is technology that keeps track of an organization's financial transactions and data.
  • enterprise asset management (EAM) - Enterprise asset management (EAM) is the process of managing the lifecycle of physical assets to maximize their use; save money; improve quality and efficiency; and safeguard health, safety and the environment.
  • enterprise document management (EDM) - Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be easily retrieved in the event of a compliance audit or subpoena.
  • enterprise IT (enterprise-class IT) - Enterprise IT, also known as enterprise-class IT, is hardware and software designed to meet the demands of a large organization.
  • enterprise mashup (or data mashup) - An enterprise mashup is the integration of heterogeneous digital data and applications from multiple sources for business purposes.
  • enterprise mobility management (EMM) - Enterprise mobility management (EMM) is software that allows organizations to securely enable employee use of mobile devices and applications.
  • enterprise server - An enterprise server is a computer containing programs that collectively serve the needs of an enterprise rather than a single user, department, or specialized application.
  • Enterprise Service Bus (ESB) - An enterprise service bus (ESB) is a software platform used to distribute work among connected components of an application.
  • Epicor Software Corp. - Epicor Software Corp.
  • Erlang C - Erlang C is a traffic modeling formula, primarily used in call center scheduling to calculate delays and to predict waiting times for callers.
  • ERP (enterprise resource planning) - ERP, or enterprise resource planning, is software designed to manage and integrate the functions of core business processes like finance, HR, supply chain and inventory management in a single system.
  • ERP finance module - The ERP finance module is the software component that handles the main accounting and financial management functions of an enterprise resource planning system.
  • Eucalyptus - Eucalyptus is an open source software platform for implementing Infrastructure as a Service (IaaS) in a private or hybrid cloud computing environment.
  • executive dashboard - An executive dashboard is a computer interface that displays the key performance indicators (KPIs) that corporate officers need to effectively run an enterprise.
  • exponential function - An exponential function is a mathematical function used to calculate the exponential growth or decay of a given set of data.
  • fee-for-service (FFS) - Fee-for-service (FFS) is a payment model in which doctors, hospitals, and medical practices charge separately for each service they perform.
  • field service management (FSM) - Field service management software enables companies to manage dispersed workers and resources.
  • field-level encryption - Field-level encryption is the ability to encrypt data based on entire fields.
Networking
  • network management system

    A network management system, or NMS, is an application or set of applications that lets network engineers manage a network's ...

  • host (in computing)

    A host is a computer or other device that communicates with other hosts on a network.

  • Network as a Service (NaaS)

    Network as a service, or NaaS, is a business model for delivering enterprise WAN services virtually on a subscription basis.

Security
CIO
  • digital disruption

    Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of ...

  • value stream management

    Value stream management is an emerging business process intended to gauge the flow of value into business resources and ...

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

HRSoftware
  • team collaboration

    Team collaboration is a communication and project management approach that emphasizes teamwork, innovative thinking and equal ...

  • employee self-service (ESS)

    Employee self-service (ESS) is a widely used human resources technology that enables employees to perform many job-related ...

  • learning experience platform (LXP)

    A learning experience platform (LXP) is an AI-driven peer learning experience platform delivered using software as a service (...

Customer Experience
  • shoppable video

    A shoppable video is a way for consumers to discover products and make a purchase through links within the video.

  • Net Promoter Score (NPS)

    Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or ...

  • B2C (business-to-consumer)

    B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has ...

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