Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

What is conversational commerce? - Conversational commerce integrates messaging and communication tools into the online buying process.
What is cost management? Definition, steps and benefits - Cost management is the process of planning and controlling a business budget.
What is CPQ software (configure price quote software)? - CPQ (configure, price, quote) is programming that helps sales representatives and self-service customers quickly generate accurate quotes for configurable products and services.
What is CRM (customer relationship management)? - CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
What is customer data integration (CDI)? - Customer data integration (CDI) is the process of defining, consolidating and managing customer information across an organization's business units and systems to achieve a "single version of the truth" for customer data.
What is customer experience (CX) and why is it important? - Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's products and services.
What is customer experience management (CXM)? Ultimate guide - Building brand loyalty among customers involves a customer-centric strategy and measuring feedback through voice of the customer data to improve customer experiences.
What is customer insight (consumer insight)? - Customer insight, or consumer insight, is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to drive actions that improve product development and customer support.
What is customer intelligence (CI) and how does it help business? - Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources to gain insights about customer needs, motivations and behaviors.
What is customer profiling? - Customer profiling is the detailed, systematic process of constructing a clear portrait of a company's ideal customer by gathering and analyzing information about their demographic, psychographic and behavioral attributes.
What is customer segmentation? - Customer segmentation is the practice of dividing a customer base into groups of individuals that have similar characteristics relevant to marketing, such as age, gender, interests and spending habits.
What is customer self-service? - Customer self-service is digital support that lets end users access information and perform routine tasks without requiring the assistance of live agents or representatives.
What is data activation? - Data activation is a marketing approach that uses consumer information and data analytics to help companies gain real-time insight into target audience behavior and plan for future marketing initiatives.
What is data aggregation? - Data aggregation is any process whereby data is gathered and expressed in a summary form.
What is data analytics (DA)? - Data analytics (DA) is the process of examining data sets to find trends and draw conclusions about the information they contain.
What is data cleansing (data cleaning, data scrubbing)? - Data cleansing, also referred to as data cleaning or data scrubbing, is the process of fixing incorrect, incomplete, duplicate or otherwise erroneous data in a data set.
What is data curation? - Data curation is the process of creating, organizing and maintaining data sets so people looking for information can access and use them.
What is data loss prevention (DLP)? - Data loss prevention (DLP) -- sometimes referred to as 'data leak prevention,' 'information loss prevention' or 'extrusion prevention' -- is a strategy to mitigate threats to critical data.
What is data masking? - Data masking is a security technique that modifies sensitive data in a data set so it can be used safely in a non-production environment.
What is data quality and why is it important? - Data quality measures a data set's condition based on factors such as accuracy, completeness, consistency, timeliness, uniqueness and validity.
What is Datadog? - Datadog is a monitoring and analytics tool for information technology (IT) and DevOps teams that can be used to determine performance metrics as well as event monitoring for infrastructure and cloud services.
What is deal registration? - Deal registration is a key feature of many vendors' channel partner programs, enabling a partner -- such as a value-added reseller (VAR), system integrator (SI) or managed services provider (MSP) -- to register a sales opportunity with the vendor before actively pursuing it.
What is demand planning and why is it important? - Demand planning is the process of forecasting the demand for a product or service so it can be produced and delivered more efficiently and to the satisfaction of customers.
What is demand shaping? - Demand shaping is an operational supply chain management (SCM) strategy where a company uses tactics such as price incentives, cost modifications and product substitutions to entice customers to purchase specific items.
What is deterministic/probabilistic data? - Deterministic and probabilistic are opposing terms that can be used to describe customer data and how it is collected.
What is digital experience (DX)? - Digital experience (DX), also known as 'digital user experience' (UX), is the take-away feeling an end user has after an experience in a digital environment or with a digital technology or device.
What is enterprise content management? Guide to ECM - Enterprise content management is a set of defined processes, strategies and tools that enables a business to obtain, organize, store and deliver critical information to its employees, business stakeholders and customers.
What is Enterprise Service Bus (ESB)? - An enterprise service bus (ESB) is a software platform used to distribute work among connected components of an application.
What is Epicor Software Corp.? - Epicor Software Corp.
What is fee-for-service (FFS)? - Fee-for-service (FFS) is a healthcare payment model in which doctors, hospitals and medical practices charge separately for each service they perform.
What is field service management (FSM)? - Field service management (FSM) is a system of managing off-site workers and the resources they require to do their jobs efficiently.
What is financial analytics and why is it important? - Financial analytics is the creation of ad hoc analysis to answer specific business questions and forecast possible future financial scenarios.
What is first call resolution (FCR)? - First call resolution (FCR) is when contact center agents properly address a customer's needs the first time they call so there is no need for the customer to follow up with a second call.
What is gamification? How it works and how to use it - Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors.
What is greenwashing? - Greenwashing refers to the act of making false or misleading claims about the positive environmental impact that a company, product or service has on the environment.
What is health informatics? - Health informatics is the practice of applying insight gained from acquiring and analyzing health and biomedical data to help clinicians make better healthcare-related decisions and improve patient care.
What is health IT (health information technology)? - Health IT (health information technology) is the area of IT involving the design, development, creation, use and maintenance of information systems for the healthcare industry.
What is high-touch customer service? - High-touch customer service is a category of contact center interaction that requires human interaction.
What is HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009? - The HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 is legislation that was created to stimulate the adoption of electronic health records (EHR) and the supporting technology in the United States.
What is Hootsuite? - Hootsuite is a social media management platform that helps organizations deliver enhanced social media experiences to their customers at every stage of the customer journey.
What is HR service delivery? - HR service delivery is a term used to explain how an organization's human resources (HR) department offers services to and interacts with employees.
What is HRIS (human resources information system)? - A human resources information system (HRIS) is software that aids organizations in maintaining detailed employee information and managing and automating core human resources (core HR) processes.
What is ICD-9-CM (International Classification of Diseases, Ninth Revision, Clinical Modification)? - The International Classification of Diseases, Ninth Revision, Clinical Modification, also known simply as ICD-9-CM, is the U.
What is Infor? - Infor is a New York-based vendor of ERP and other enterprise business software.
What is interactive voice response (IVR)? - Interactive voice response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients.
What is inventory management? - Inventory management is the component of supply chain management that tracks and supervises noncapitalized assets -- or inventory -- and stock items.
What is IoT Cloud (Salesforce IoT Cloud)? - IoT Cloud is a Salesforce platform designed to store and process internet of things (IoT) data.
What is lead scoring? - Lead scoring is a methodology sales and marketing departments use to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or services.
What is lead-to-revenue management (L2RM)? - Lead-to-revenue management (L2RM) is a set of sales and marketing methods focusing on generating revenue throughout the customer life cycle.
What is LinkedIn and how does it work? - LinkedIn is a social networking site designed specifically for the business community.
What is market segmentation? - Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups.
What is martech (marketing technology)? - Martech (marketing technology) refers to the integration of software tools, platforms and applications designed to streamline and enhance digital marketing.
What is Microsoft Azure and how does it work? - Microsoft Azure, formerly known as Windows Azure, is Microsoft's public cloud computing platform.
What is mindshare (share of mind)? - Mindshare, also known as share of mind, is an approach to marketing that involves attempting to make a company, brand or product the first one that comes to mind when a customer thinks of a particular market.
What is mobile CRM? - Mobile CRM, or mobile customer relationship management, enables those working in the field or remote employees to use mobile devices, such as smartphones and tablets, to access customer data and customer accounts wherever they are.
What is mobile device management (MDM)? - Mobile device management (MDM) software enables IT administrators to control, secure and enforce policies on smartphones, tablets and other endpoints.
What is multichannel marketing? - Multichannel marketing refers to the practice of companies interacting with customers via multiple direct and indirect channels to sell them goods and services.
What is natural language processing (NLP)? - Natural language processing (NLP) is the ability of a computer program to understand human language as it's spoken and written -- referred to as natural language.
What is nearbound marketing? - Nearbound marketing is a strategy that capitalizes on partnerships, networks and trusted connections to generate demand from higher-quality leads.
What is payroll software? - Payroll software automates the process of paying salaried, hourly and contingent employees.
What is performance management software? - Performance management software is a tool that enables human resources (HR) teams to measure and track the performance of employees and to implement appropriate programs or strategies to ensure that employee performance is aligned with the organization's business objectives and goals.
What is PHI (protected or personal health information)? - Protected health information (PHI), also referred to as 'personal health information,' is the demographic information, medical histories, test and laboratory results, physical and mental health conditions, insurance information and other data that a healthcare professional collects to identify an individual and determine appropriate care.
What is podcasting? - Podcasting is the preparation and distribution of digital audio files to the computers of subscribed users using Really Simple Syndication (RSS) feeds.
What is predictive analytics? An enterprise guide - Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends.
What is prescriptive analytics? - Prescriptive analytics is a type of data analytics that provides guidance on what should happen next.
What is PropTech (property tech)? - Property technology, or 'PropTech,' encompasses the use of technology to improve and streamline real estate processes, from property management and transactions to marketing and investment.
What is quality of experience (QoE or QoX)? - Quality of experience (QoE or QoX) is a measure of the overall level of a customer's satisfaction and experience with a product or service and the vendor that's providing that product or service.
What is Reddit? How it works, history and pros and cons - Reddit is a social media platform and forum-style website where content is socially curated and promoted by site members through voting.
What is relationship marketing? - Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
What is remote desktop protocol (RDP)? - Remote desktop protocol (RDP) is a secure network communications protocol developed by Microsoft.
What is SaaS (software as a service)? - Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet.
What is sales motion? - A sales motion is the particular sales method an organization uses to sell and deliver a product or a service to its customers.
What is Salesforce Commerce Cloud? - Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites, drive more automation and provide customers with seamless shopping experiences.
What is Salesforce Customer Success Platform? - The Salesforce Customer Success Platform (CSP) is the official name of the Salesforce portfolio of products.
What is Salesforce Developer Experience (Salesforce DX)? - Salesforce Developer Experience (Salesforce DX) is a set of software development tools that lets developers build, test and ship many kinds of applications on Salesforce Platform (formerly called Force.
What is Salesforce Einstein 1? - Salesforce Einstein 1 refers to an integrated set of artificial intelligence (AI) and machine learning (ML) technologies developed for the Salesforce platform.
What is Salesforce Journey Builder? - Salesforce Journey Builder is a campaign planning tool in Salesforce Marketing Cloud to build personalized customer journeys and deliver unique campaigns and content that enhance customer experiences and secure their loyalty.
What is Salesforce Marketing Cloud? - Salesforce Marketing Cloud is a customer relationship management (CRM) and digital marketing platform that enables marketers to generate better marketing outcomes and ROI.
What is Salesforce Platform (formerly Force.com)? - Salesforce Platform (formerly known as Force.
What is Salesforce Sales Cloud? - Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to support sales, marketing and customer support in both business-to-business and business-to-consumer contexts.
What is Salesforce Service Cloud? - Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to provide service and support to their business customers.
What is Salesforce Wave Analytics (Salesforce CRM Analytics)? - Salesforce Wave Analytics, now known as CRM Analytics, is a business intelligence (BI) and analytics platform from Salesforce that provides native analytics, visual insights and predictions powered by artificial intelligence (AI) for Salesforce CRM to help businesses make better, data-driven decisions.
What is Salesforce Work.com? - Salesforce Work.
What is SAP BAPI (Business Application Programming Interface)? - SAP BAPI (Business Application Programming Interface) is a special type of application programming interface (API) that allows third-party software applications to interact with SAP systems.
What is SAP Business Suite? - SAP Business Suite is a bundle of enterprise software applications that integrate data, processes and functions for important areas such as finance, sales and human resources (HR), as well as offer industry-specific features.
What is SAP Business Technology Platform (Cloud Platform)? - SAP Business Technology Platform (BTP), formerly SAP Cloud Platform, is SAP's platform as a service (PaaS) product that provides a feature-rich development and runtime environment for building scalable, cloud-based enterprise applications.
What is SAP Data Services? - SAP Data Services is a data integration and transformation software application that enables organizations to capture more meaning and value from their structured and unstructured data.
What is SAP ERP Central Component (SAP ECC)? - SAP ERP Central Component (SAP ECC) is an on-premises enterprise resource planning (ERP) system.
What is SAP Fiori? - SAP Fiori is a design system that specifies how SAP business applications should look, feel and behave across desktop and mobile platforms.
What is SAP HEC (HANA Enterprise Cloud)? - SAP HEC (HANA Enterprise Cloud) is a managed, private infrastructure as a service (IaaS) offering that enables organizations to deploy and run SAP software applications on IT infrastructure managed by SAP.
What is SAP MM (SAP Materials Management)? - SAP MM (SAP Materials Management) is a module in the SAP ECC and SAP S/4HANA software suites that enables authorized users to centrally manage purchasing and inventory processes across an entire organization.
What is SAP Planned Delivery Time (PDT)? - SAP Planned Delivery Time (PDT) is the estimated number of calendar days it takes for a company to receive materials or goods from an external vendor after placing a purchase order.
What is SAP Plant Maintenance (PM)? - SAP Plant Maintenance (PM) is a component of SAP ERP Central Component (ECC) that helps businesses support and maintain equipment and systems.
What is SAP Production Planning? - SAP Production Planning (SAP PP) is the component of ERP Central Component (SAP ECC) that helps businesses plan the manufacturing, sale and distribution of goods.
What is SAP Project System (SAP PS)? - SAP Project System is a module in the SAP ERP system that enables tightly controlled project management from planning to completion.
What is SAP Quality Management (QM)? - SAP Quality Management (QM) is a component of SAP ERP Central Component (ECC) that helps businesses implement and run quality control (QC) processes.
What is SAP S/4HANA Cloud? - SAP S/4HANA Cloud is a software as a service (SaaS) version of SAP S/4HANA enterprise resource planning (ERP), a suite of integrated business applications.
What is SAP S/4HANA Finance? - SAP S/4HANA Finance is a financial application that's part of the SAP S/4HANA enterprise resource planning (ERP) platform.
What is SAP S/4HANA? - SAP S/4HANA is an enterprise resource planning (ERP) business suite based on the SAP HANA in-memory database that allows companies to perform transactions and analyze business data in real time.
What is SAP Sales and Distribution (SAP SD)? - SAP Sales and Distribution (SAP SD) is an SAP ERP Central Component (ECC) core functional module that helps organizations store and manage customer- and product-related data.