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Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

LOW - RFX

  • low-code and no-code development platforms - Low-code/no-code development platforms are types of visual software development environments that allow enterprise developers and citizen developers to drag and drop application components, connect them together and create mobile or web apps.
  • loyalty card program - A loyalty card program is an incentive plan that allows a retail business to gather data about its customers.
  • machine-human collaboration - Machine-human collaboration is a model in which humans co-work with artificial intelligence (AI) systems and other machines rather than using them as tools.
  • managed file transfer (MFT) - Managed file transfer (MFT) is a type of software used to provide secure internal, external and ad-hoc data transfers through a network.
  • Manufacturing 2.0 - Manufacturing 2.
  • Manufacturing operation management (MOM) - Manufacturing operation management (MOM) is an approach of overseeing all aspects of the manufacturing process with a particular focus to increase efficiency.
  • market basket analysis - Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns.
  • market segmentation - Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups.
  • marketing-qualified lead (MQL) - A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate that he is likely to become a customer.
  • Marketo - Marketo is a platform for the automation of marketing activities; the platform is designed for medium-sized businesses.
  • Massachusetts data protection law - What is the Massachusetts data protection law?The Massachusetts data protection law is legislation that stipulates security requirements for organizations that handle the private data of residents.
  • material requirements planning (MRP) - Material requirements planning (MRP) is a system for calculating the materials and components needed to manufacture a product.
  • microblogging - Microblogging is a short blog post designed for quick and typically direct audience interactions.
  • Microsoft Azure - Microsoft Azure, formerly known as Windows Azure, is Microsoft's public cloud computing platform.
  • Microsoft D - Microsoft D is an end-user programming language in development as part of the company's Oslo service-oriented architecture (SOA) initiative.
  • Microsoft Dynamics 365 - Microsoft Dynamics 365 is a cloud-based business applications platform that combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools.
  • Microsoft Intune - Microsoft Intune is a cloud-based enterprise mobility management tool that aims to help organizations manage the mobile devices employees use to access corporate data and applications, such as email.
  • Microsoft MyAnalytics - Microsoft MyAnalytics, formerly Delve Analytics, is an application designed to help employees and their managers gain insight into how workers spend their time, with the goal of optimizing tasks and making them more efficient.
  • Microsoft Office SharePoint Server (MOSS) - Microsoft Office SharePoint Server (MOSS) is the full version of a portal-based platform for collaboratively creating, managing and sharing documents and Web services.
  • Microsoft Online Services Sign-In Assistant - The Microsoft Online Services Sign-In Assistant is a software application that provides common sign-on capabilities for a suite of Microsoft online services, such as Office 365.
  • Microsoft SQL Server - Microsoft SQL Server is a relational database management system, or RDBMS, that supports a wide variety of transaction processing, business intelligence and analytics applications in corporate IT environments.
  • Microsoft System Center - Microsoft System Center is a suite of individually sold systems management products.
  • microtrend - A microtrend is a tendency in the direction of some phenomenon that is fairly pervasive within a given sphere of influence and lasts for a few years.
  • mission-driven brand - A mission-driven brand is an organization with a clearly-stated purpose and a dedication to acting in accordance with its stated principles.
  • mobile device management (MDM) - Mobile device management (MDM) is software that allows IT administrators to control, secure and enforce policies on smartphones, tablets and other endpoints.
  • MobileIron - MobileIron is a company that provides management and security software for mobile apps, content and devices.
  • Monster Worldwide - Monster Worldwide is an online recruiting company noted for its flagship Monster.
  • multichannel contact center - A multichannel contact center is a call center that allows agents to interact with customers over several communication channels, but each channel operates in isolation.
  • multichannel marketing - Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
  • multilevel marketing (MLM) - Multilevel marketing (MLM) is a business model that involves unsalaried, hierarchical sales teams selling products directly to consumers in conjunction with recruiting additional company sales representatives.
  • multisig (multisignature) - Multisig, also referred to as multi-signature, describes the requirement of obtaining two or more signatures to authorize or execute a transaction.
  • mySAP - MySAP, a product of the German software company SAP, is an e-business software integration tool that delivers content to a user based on his or her role in an enterprise.
  • named account - A named account is a company that is identified as a valuable prospect or customer and assigned to an individual marketing or sales representative for targeted efforts.
  • NASSCOM (National Association of Software and Services Companies) - The National Association of Software and Services Companies (NASSCOM) is a not-for-profit Indian consortium created to promote the development of the country's IT (information technology) and business process outsourcing (BPO) industries.
  • natural language processing (NLP) - Natural language processing (NLP) is the ability of a computer program to understand human language as it is spoken and written -- referred to as natural language.
  • NetApp Data Fabric - The products and services that compose NetApp’s Data Fabric are designed to provide customers with the agility they need to quickly and efficiently move data to and from the cloud.
  • NetSuite - NetSuite is a business technology vendor based in San Mateo, California.
  • neuromarketing - Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response.
  • next issue avoidance (NIA) - Next issue avoidance (NIA) is a metric used by a company's support or customer service department to stay proactive when helping their customers by predicting related issues that might arise.
  • NGA Human Resources - NGA Human Resources, formerly NorthgateArinso, is a provider of human resources business process outsourcing (BPO) services and consulting.
  • niche marketing - Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population.
  • not for resale (NFR) - Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products to the end user.
  • omnichannel - Omnichannel -- also spelled omni-channel -- is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.
  • open loop / closed loop payment cards - Open loop and closed loop, in the context of payment cards, are categories that stipulate whether a card can be used in businesses other than that of the card issuer.
  • open source ERP - Open source ERP refers to an enterprise resource planning (ERP) software model in which the public has access to the source code of the system.
  • operational performance management (OPM) - Operational performance management (OPM) is the alignment of all business units within an organization to ensure that they are working together to achieve core business goals.
  • Oracle Fusion Applications - Oracle Fusion Applications is an all-encompassing suite of Oracle applications built for enterprise resource planning (ERP), customer relationship management (CRM), human capital management (HCM) and other business tasks.
  • Oracle Unlimited License Agreement (ULA) - An Oracle Unlimited License Agreement (ULA) is an arrangement in which an enterprise pays a single up-front fee to get as many licenses as they want for a specified set of Oracle products over a fixed time frame.
  • order management - Order management is the administration of business processes related to orders for goods or services.
  • package manager or package management system (PMS) - A package manager, also known as a package management system (PMS), is a program used to install, uninstall and manage software packages.
  • PAN truncation (primary account number) - PAN (primary account number) truncation is a technology that prevents most of the digits in a credit card, debit card or bank account number from appearing on printed receipts issued to customers.
  • Pardot - Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.
  • passenger name record (PNR) - A passenger name record (PNR) is a collection of data pertaining to an individual air traveler or a group of individuals travelling together.
  • payment processor - A payment processor is a company that facilitates communication between the bank that issued a customer’s debit or credit card and the seller’s bank.
  • PayPhrase - Amazon's PayPhrase is an Internet point-of-sale (POS) shortcut that allows Amazon customers to use their Amazon payment and shipping authorization credentials while shopping at third-party partner sites.
  • payroll software - Payroll software automates the process of paying salaried, hourly and contingent employees.
  • Peachtree - Peachtree is an accounting application for small and medium-sized businesses (SMBs) made by Sage Software.
  • performance management software - Performance management software is designed to improve business performance by spurring employee productivity.
  • performance scorecard - A performance scorecard is a graphic or an application that depicts the progress over time of some entity, such as an enterprise, an employee or a business unit, toward some type of goal.
  • personal health record (PHR) - A personal health record (PHR) is a collection of health-related information that is documented and maintained by the individual it pertains to.
  • personally identifiable information (PII) - Personally identifiable information (PII) is any data that could potentially identify a specific individual.
  • pharmaceutical detailing - Pharmaceutical detailing is a 1:1 marketing technique pharmaceutical companies use to educate a physician about a vendor's products, hoping that the physician will prescribe the company's products more often.
  • Predictive Index (PI) - The Predictive Index (PI) is often used for employee profiling.
  • predictive modeling - Predictive modeling is a mathematical process used to predict future events or outcomes by analyzing patterns in a given set of input data.
  • prescriptive analytics - Prescriptive analytics is a type of data analytics that provides guidance on what should happen next.
  • press kit - A press kit is an information package provided for members of the media to promote events, organizations, products or candidates.
  • proactive / reactive chat - Proactive chat is initiated by a website according to business rules that are triggered by user behavior; reactive chat is user-initiated.
  • process manufacturing - Process manufacturing is a production method that creates goods by combining supplies, ingredients or raw materials using a formula or recipe.
  • procurement software - Procurement software is a computer program or suite that allows an organization to automate the processes of purchasing materials and maintaining an inventory of goods.
  • product information management (PIM) - Product information management (PIM) is a classification of software products that support the global identification, linking and synchronization of product information across heterogeneous data sources.
  • profitability analysis - Profitability analysis is a component of enterprise resource planning (ERP) that allows administrators to forecast the profitability of a proposal or optimize the profitability of an existing project.
  • programmatic advertising - Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps.
  • progressive profiling - Progressive profiling is a marketing technique that involves gradually collecting information about leads, or prospective customers, with iterative releases of forms asking questions intended to advance the sales cycle.
  • property management system (PMS) - A property management system (PMS) is a software application for the operations of hotels, other hospitality accommodations and commercial residential rental properties.
  • proprietary solution - A proprietary solution is a hardware or software product or combination of products and services that is tied to a specific vendor, to the exclusion of all other vendors.
  • PropTech (property tech) - PropTech, or property technology, is any form of technology that combines the real estate market with IT in order to help users buy, research, sell or manage property.
  • protected health information (PHI) or personal health information - Protected health information (PHI), also referred to as personal health information, is the demographic information, medical histories, test and laboratory results, mental health conditions, insurance information and other data that a healthcare professional collects to identify an individual and determine appropriate care.
  • Qualified Security Assessor (QSA) - A Qualified Security Assessor (QSA) is a person who has been certified by the PCI Security Standards Council to audit merchants for Payment Card Industry Data Security Standard (PCI DSS) compliance.
  • R/3 - R/3 is the comprehensive set of integrated business applications from SAP, the German company that states it is the market and technology leader in business application software.
  • real-time bidding (RTB) - Real-time bidding (RTB) is an automated auction process for the purchase of ad impressions on websites.
  • recommendation engine - Recommendation engines are common among online retail websites, such as Amazon.
  • recommerce - Recommerce is the selling of previously owned items through online marketplaces to buyers who reuse, recycle or resell them.
  • records information management (RIM) - Records information management (RIM) is a corporate area of endeavor involving the administration of all business records through their life cycle.
  • recruitment management system - A recruitment management system (RMS) is a set of tools designed to manage the recruiting process.
  • recruitment marketing - Recruitment marketing is the combination of strategies and tools used by an organization to engage and entice job candidates in the pre-applicant phase of recruiting.
  • reference checking software - Reference checking software is programming that automates the process of contacting and questioning the references of job applicants.
  • reference data - Reference data, in the context of data management, are the data objects relevant to transactions, consisting of sets of values, statuses or classification schema.
  • registered health information technician (RHIT) - A registered health information technician (RHIT) is a certified professional who stores and verifies the accuracy and completeness of electronic health records.
  • relationship marketing - Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand.
  • remote deposit capture (RDC) - Remote deposit capture (RDC) is a system that allows a customer to scan checks remotely and transmit the check images to a bank for deposit, usually via an encrypted Internet connection.
  • remote desktop - A remote desktop is a program or an operating system feature that allows a user to connect to a computer in another location, see that computer's desktop and interact with it as if it were local.
  • remote desktop protocol (RDP) - Remote desktop protocol (RDP) is a secure network communications protocol from Microsoft.
  • remote-control software - Remote-control software is programming in a central or server computer that is used to control other computers (or their users) at a distance, either under the control of an administrator or at the request of the user.
  • removable media - Removable media is any type of storage device that can be removed from a computer while the system is running.
  • Report on Compliance (ROC) - A Report on Compliance (ROC) is a form that must be completed by all Level 1 Visa merchants undergoing a PCI DSS (Payment Card Industry Data Security Standard) audit.
  • reputation management - Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
  • return merchandise authorization (RMA) - An RMA (return merchandise authorization) is a numbered authorization provided by a mail-order or e-commerce merchant to permit the return of a product.
  • RFID skimming - RFID skimming is the wireless interception of information from RFID chip-based debit, credit and ID cards and other documents, such as passports.
  • RFM analysis (recency, frequency, monetary) - RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns.
  • RFx - RFx (request for x) encompasses the entire formal request process and can include any of the following: request for bid (RFB), request for information (RFI), request for proposal (RFP), request for quotation (RFQ) and request for tender (RFT).
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