Browse Definitions :

Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.

SEA - ZOO

  • search engine optimization (SEO) - Search engine optimization is the science of improving a website to increase its visibility when people search for products or services.
  • security information management (SIM) - Security information management (SIM) is the practice of collecting, monitoring and analyzing security-related data from computer logs and various other data sources.
  • self-service rate (self-service bounce rate) - Self-service rate, also known as self-service completion rate, is a key performance indicator (KPI) used to analyze the effectiveness of a help desk or support team by measuring the percentage of issues that users are able to troubleshoot on their own.
  • sentiment analysis (opinion mining) - Sentiment analysis, also referred to as opinion mining, is an approach to natural language processing (NLP) that identifies the emotional tone behind a body of text.
  • service desk - An IT service desk is a communications center that provides a single point of contact (SPOC) between a company, its customers, employees and business partners.
  • service level - Service level describes, usually in measurable terms, the services a network service provider furnishes a customer within a given time period.
  • service-level objective - A service-level objective (SLO) is the part of a service-level agreement (SLA) that documents the key performance indicators (KPIs) the customer should expect from a provider.
  • seven wastes - The seven wastes are categories of unproductive manufacturing practices identified by Taiichi Ohno, the father of the Toyota Production System (TPS).
  • SharePoint administrator - A SharePoint administrator manages an organization's installation of the Microsoft SharePoint collaboration and content management platform.
  • single source of truth (SSOT) - Single source of truth (SSOT) is a concept that an organization can apply as part of its information architecture to ensure that everyone in the organization uses the same data when making business decisions.
  • Slack software - Slack software is a cloud-based collaboration software suite.
  • SNOMED CT (Systematized Nomenclature of Medicine -- Clinical Terms) - SNOMED CT (Systematized Nomenclature of Medicine -- Clinical Terms) is a standardized, multilingual vocabulary of clinical terminology that is used by physicians and other health care providers for the electronic exchange of clinical health information.
  • social analysis - Social analysis is the practice of analyzing a situation or social problem through objective, systematic exploration.
  • social computing - Social computing is the collaborative and interactive nature of online behavior.
  • social CRM - Social CRM, or social relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites, such as Twitter and Facebook.
  • social currency - Social currency is the personal assets and attributes of an individual that help them succeed in interactive social channels.
  • social media analytics - Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions.
  • social media metrics - Social media metrics refer to the measurements that companies use to gauge the impact of their efforts on social media platforms, and the impact of social media activity on a company’s revenue.
  • Software as a Service (SaaS) - Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
  • solution provider - A solution provider is a vendor, service provider or value-added reseller (VAR) that comprehensively handles the project needs of their client from concept to installation through support.
  • speech analytics - Speech analytics is the process of analyzing voice recordings or live customer calls to contact centers with speech recognition software to find useful information and provide quality assurance.
  • spoliation - Spoliation is the destruction, alteration, or mutilation of evidence that may pertain to legal action.
  • statistical analysis - Statistical analysis is the collection and interpretation of data in order to uncover patterns and trends.
  • SuccessFactors Employee Central - SuccessFactors Employee Central is SuccessFactors' integrated suite of human capital management (HCM) cloud applications.
  • supplier risk management - Supplier risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings that are caused by the organization's supply chain.
  • supply chain analytics - Supply chain analytics refers to the processes organizations use to gain insight and extract value from the large amounts of data associated with the procurement, processing and distribution of goods.
  • supply chain execution (SCE) - Supply chain execution (SCE) is the flow of tasks involved in the supply chain, such as order fulfilment, procurement, warehousing and transporting.
  • supply chain management (SCM) - Supply chain management (SCM) is the optimization of a product's creation and flow from raw material sourcing to production, logistics and delivery to the final customer.
  • Supply Chain Planning (SCP) - Supply chain planning (SCP) is the process of anticipating the demand for products and planning their materials and components, production, marketing, distribution and sale.
  • supply-side platform (SSP) - A supply-side platform (SSP) is a software system that allows publishers to offer their available inventory to ad exchanges and demand-side platforms (DSP)s.
  • surprise and delight - Surprise and delight is a marketing approach that seeks to attract and nurture customers by enhancing interactions with them and offering them unexpected rewards.
  • surveillance capitalism - Surveillance capitalism is an economic theory proposed by Harvard Business School Professor Emerita Shoshana Zuboff in 2014 that describes the modern, mass monetization of individuals' raw personal data in order to predict and modify their behavior.
  • system of record (SOR) - A system of record (SOR) is an information storage and retrieval system that stores valuable data on an organizational system or process.
  • tag management system - A tag management system (TMS) is a software solution used to manage the tags used in digital marketing.
  • talent management software (TM software) - Talent management software is technology that human resource management professionals use to manage employees as a competitive advantage.
  • Taleo - Taleo is a cloud-based talent management software vendor that was acquired by Oracle in February 2012.
  • TAM SAM SOM - TAM SAM SOM is a set of acronyms used to quantify the business opportunity for a brand in a given market.
  • targeted ad (targeted advertising) - A targeted ad, in online marketing, is an advertisement that is served to a specific audience, which could be a particular demographic, a group or an individual.
  • terms of service (ToS) - Terms of service (ToS) is a type of document stating details about what a service provider is responsible for as well as user obligations that must be adhered to for continuation of the service.
  • test marketing - Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release.
  • third-party cookie - A third-party cookie is a cookie that is placed on a user's hard disk by a website from a domain other than the one a user is visiting.
  • tier 1 vendor - A tier 1 vendor is one of the largest and most well known in its field -- often enjoying national or international recognition and acceptance.
  • tier 2 vendor - A tier 2 vendor is a smaller and less well-known provider as compared to a tier 1 vendor and is often also limited in its geographic coverage as well.
  • ToFu, MoFu and BoFu - ToFu, MoFu and BoFu is a method used by sales and marketing professionals to pace and cater their approach to sales leads within a sales funnel, depending on the customer’s current phase of the purchase decision.
  • tokenization - Tokenization is the process of replacing sensitive data with unique identification symbols that retain all the essential information about the data without compromising its security.
  • Top searches of 2008 - What were people searching the WhatIs.
  • transactional data - Transactional data, in the context of data management, is the information recorded from transactions.
  • transactional marketing - Transactional marketing is a business strategy that focuses on single, "point of sale" transactions.
  • transportation management system (TMS) - A transportation management system (TMS) is specialized software for planning, executing and optimizing the shipment of goods.
  • Twitter - Twitter is a free social networking site where users broadcast short posts known as tweets.
  • Twitterbot - A Twitterbot is a software program designed to automatically follow Twitter users, like and retweet posts.
  • two-tier ERP - Two-tier ERP is a technology strategy taken by large, multinational enterprises that uses tier 1 ERP for financials and other core common processes at the corporate level and tier 2 ERP for divisions, subsidiaries and smaller locations of the company to address specific needs.
  • Tyk - Tyk is an open source application program interface (API) gateway management tool.
  • Unisys - Unisys is an American multinational information technology company that provides hardware, software, IT services and consulting.
  • user behavior analytics (UBA) - User behavior analytics (UBA) is the tracking, collecting and assessing of user data and activities using monitoring systems.
  • vertical market - A vertical market is made up of companies that offer goods and services to meet the needs of customers in a specific industry or niche market.
  • video marketing - Video marketing is the use of video content to promote a brand, product or service.
  • virtual agent - A virtual agent (sometimes called an intelligent virtual agent, virtual rep or chatbot) is a software program that uses scripted rules and, increasingly, artificial intelligence applications to provide automated service or guidance to humans.
  • virtual appliance - Considered a software equivalent of a hardware device, a virtual appliance (VA) is a preconfigured software solution.
  • virtual classroom - A virtual classroom is an online learning environment.
  • virtual desktop - A virtual desktop is a computer operating system that does not run directly on the endpoint hardware from which a user accesses it.
  • virtual machine escape - Virtual machine escape is an exploit in which the attacker runs code on a VM that allows an operating system running within it to break out and interact directly with the hypervisor.
  • virtual SAN appliance (VSA) - A virtual SAN appliance (VSA) is a software bundle that allows a storage manager to turn the unused storage capacity in his network's virtual servers into a storage area network (SAN).
  • Visier - Cloud-based vendor Visier sells software for workforce analytics and workforce planning.
  • voice of the customer (VOC) - Voice of the customer (VOC) is the component of customer experience that focuses on customer needs, wants, expectations and preferences.
  • voice recognition (speaker recognition) - Voice or speaker recognition is the ability of a machine or program to receive and interpret dictation or to understand and perform spoken commands.
  • Warehouse control system (WCS) - Warehouse control system (WCS) is a software application for orchestrating activity flow within a warehouses and distribution center.
  • warehouse management system (WMS) - A warehouse management system (WMS) consists of software and processes that allow organizations to control and administer warehouse operations from the time goods or materials enter a warehouse until they move out.
  • weak tie theory - Weak tie theory is the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks.
  • web analytics - Web analytics is the process of analyzing the behavior of visitors to a website.
  • web content management system (WCMS) - A web content management system (WCMS) is a type of content management system (CMS) that provides an organization with a way to manage digital information on a website through creating and maintaining content without prior knowledge of web programming or markup languages.
  • What is a private cloud? - Private cloud is a type of cloud computing that delivers similar advantages to public cloud, including scalability and self-service, but through a proprietary architecture.
  • What is BCDR? Business continuity and disaster recovery guide - Business continuity (BC) and disaster recovery (DR) are closely related practices that support an organization's ability to remain operational after an adverse event.
  • What is customer experience management (CEM or CXM)? - Building brand loyalty among customers involves a customer-centric strategy and measuring feedback through voice of the customer data to improve customer experiences.
  • What is enterprise content management? Guide to ECM - Enterprise content management (ECM) is a set of defined processes, strategies and tools that allows a business to effectively obtain, organize, store and deliver critical information to its employees, business stakeholders and customers.
  • What is predictive analytics? An enterprise guide - Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends.
  • What is user-generated content and why is it important? - User-generated content (UGC) is published information that an unpaid contributor provides to a website.
  • Windows 10 Update Assistant - Windows 10 Update Assistant is a native update management tool designed to help individual users keep up with OS updates as Microsoft publishes them.
  • Windows 7 - Windows 7 is the Microsoft Windows operating system (OS) released commercially in October 2009 as the successor to Windows Vista.
  • Windows Server Core - Windows Server Core is a minimal installation option for the Windows Server operating system (OS) that has no GUI and only includes the components required to perform server roles and run applications.
  • Windows Server Update Services (WSUS) - Windows Server Update Services (WSUS) is a Windows server role that can plan, manage and deploy updates, patches and hotfixes for Windows servers, client operating systems and other Microsoft software.
  • Windows Sharepoint Services (WSS) - Windows Sharepoint Services (WSS) is a portal-based platform for creating, managing and sharing documents and customized Web services.
  • wipe - Wipe, in a computing context, means to erase all data on a hard drive to render it unreadable.
  • work breakdown structure (WBS) - A work breakdown structure (WBS) is a chart in which the critical work elements, called tasks, of a project are illustrated to portray their relationships to each other and to the project as a whole.
  • Workday - Workday is a cloud-based software vendor that specializes in human capital management and financial management applications.
  • workflow automation - Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules.
  • Workforce management (WFM) software - Workforce management (WFM) software is an umbrella term for desktop and mobile programs that help a business manage staff scheduling.
  • workforce optimization (WFO) software - Workforce optimization (WFO) software is a program suite that combines recording, quality management (QM) and other call center technologies into one console with the purpose of optimizing call center performance.
  • Yammer - Yammer is a private microblogging and collaboration platform for enterprise social networking.
  • Yardi - Yardi is a software vendor that makes applications for all sizes of property management and real estate companies.
  • Zoom fatigue (virtual meeting fatigue) - Zoom fatigue, also known as virtual meeting fatigue, is the feeling of exhaustion that often occurs after attending a series of virtual video meetings.
Networking
  • network management system

    A network management system, or NMS, is an application or set of applications that lets network engineers manage a network's ...

  • host (in computing)

    A host is a computer or other device that communicates with other hosts on a network.

  • Network as a Service (NaaS)

    Network as a service, or NaaS, is a business model for delivering enterprise WAN services virtually on a subscription basis.

Security
  • SOC 3 (System and Organization Controls 3)

    A System and Organization Controls 3 (SOC 3) report outlines information related to a service organization's internal controls ...

  • tokenization

    Tokenization is the process of replacing sensitive data with unique identification symbols that retain all the essential ...

  • messaging security

    Messaging security is a subcategory of unified threat management, or UTM, focused on securing and protecting an organization's ...

CIO
  • value stream management

    Value stream management is an emerging business process intended to gauge the flow of value into business resources and ...

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

  • blockchain decentralization

    Decentralization is the distribution of functions, control and information instead of being centralized in a single entity.

HRSoftware
  • team collaboration

    Team collaboration is a communication and project management approach that emphasizes teamwork, innovative thinking and equal ...

  • employee self-service (ESS)

    Employee self-service (ESS) is a widely used human resources technology that enables employees to perform many job-related ...

  • learning experience platform (LXP)

    A learning experience platform (LXP) is an AI-driven peer learning experience platform delivered using software as a service (...

Customer Experience
  • Net Promoter Score (NPS)

    Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or ...

  • B2C (business-to-consumer)

    B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has ...

  • market segmentation

    Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share ...

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