Marketing and customer experience

Terms related to business software, including definitions about billing and words and phrases about supply chain, CRM, POS, ERP, accounting, payroll and inventory.
  • What is Salesforce Journey Builder? - Salesforce Journey Builder is a campaign planning tool in Salesforce Marketing Cloud to build personalized customer journeys and deliver unique campaigns and content that enhance customer experiences and secure their loyalty.
  • What is Salesforce Marketing Cloud? - Salesforce Marketing Cloud is a customer relationship management (CRM) and digital marketing platform that enables marketers to generate better marketing outcomes and ROI.
  • What is Salesforce Platform (formerly Force.com)? - Salesforce Platform (formerly known as Force.
  • What is Salesforce Sales Cloud? - Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to support sales, marketing and customer support in both business-to-business and business-to-consumer contexts.
  • What is Salesforce Service Cloud? - Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to provide service and support to their business customers.
  • What is Salesforce Wave Analytics (Salesforce CRM Analytics)? - Salesforce Wave Analytics, now known as CRM Analytics, is a business intelligence (BI) and analytics platform from Salesforce that provides native analytics, visual insights and predictions powered by artificial intelligence (AI) for Salesforce CRM to help businesses make better, data-driven decisions.
  • What is Salesforce Work.com? - Salesforce Work.
  • What is SAP Data Services? - SAP Data Services is a data integration and transformation software application that enables organizations to capture more meaning and value from their structured and unstructured data.
  • What is SAP ERP Central Component (SAP ECC)? - SAP ERP Central Component (SAP ECC) is an on-premises enterprise resource planning (ERP) system.
  • What is SAP ERP? - SAP ERP is enterprise resource planning software developed by the company SAP SE.
  • What is SAP Plant Maintenance (PM)? - SAP Plant Maintenance (PM) is a component of SAP ERP Central Component (ECC) that helps businesses support and maintain equipment and systems.
  • What is SAP Production Planning? - SAP Production Planning (SAP PP) is the component of ERP Central Component (SAP ECC) that helps businesses plan the manufacturing, sale and distribution of goods.
  • What is SAP Project System (SAP PS)? - SAP Project System is a module in the SAP ERP system that enables tightly controlled project management from planning to completion.
  • What is SAP Quality Management (QM)? - SAP Quality Management (QM) is a component of SAP ERP Central Component (ECC) that helps businesses implement and run quality control (QC) processes.
  • What is SAP S/4HANA Cloud? - SAP S/4HANA Cloud is a software as a service (SaaS) version of SAP S/4HANA enterprise resource planning (ERP), a suite of integrated business applications.
  • What is SAP S/4HANA Finance? - SAP S/4HANA Finance is a financial application that's part of the SAP S/4HANA enterprise resource planning (ERP) platform.
  • What is SAP S/4HANA? - SAP S/4HANA is an enterprise resource planning (ERP) business suite based on the SAP HANA in-memory database that allows companies to perform transactions and analyze business data in real time.
  • What is SAP Sales and Distribution (SAP SD)? - SAP Sales and Distribution (SAP SD) is an SAP ERP Central Component (ECC) core functional module that helps organizations store and manage customer- and product-related data.
  • What is sentiment analysis? - Sentiment analysis, also referred to as 'opinion mining,' is an approach to natural language processing (NLP) that identifies the emotional tone behind a body of text.
  • What is skill-based routing (SBR)? - Skill-based routing (SBR) is a strategy within customer service and contact centers to distribute incoming interactions -- phone calls, chats or emails -- based on the specific skills of the agents.
  • What is social media analytics? - Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions.
  • What is social media marketing (SMM)? - Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
  • What is speech recognition? - Speech recognition, or speech-to-text, is the ability of a machine or program to identify words spoken aloud and convert them into readable text.
  • What is the bullwhip effect? - The bullwhip effect is a supply chain phenomenon describing how small fluctuations in demand at the retail level can cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer and raw material supplier levels.
  • What is the Gramm-Leach-Bliley Act (GLBA)? - The Gramm-Leach-Bliley Act (GLB Act or GLBA), also known as the Financial Modernization Act of 1999, is a federal law enacted in the United States to control the ways financial institutions deal with the private information of individuals.
  • What is the law of diminishing returns? - The law of diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, can't continue to increase if other variables remain at a constant.
  • What is the Salesforce Service Console? - The Salesforce Service Console is the centralized interface in Salesforce Service Cloud, an application devoted to customer service, support and customer experience.
  • What is the Sarbanes-Oxley Act? Definition and summary - The Sarbanes-Oxley Act of 2002 (SOX) is a federal law that established sweeping auditing and financial regulations for public companies.
  • What is transactional marketing? - Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.
  • What is user behavior analytics (UBA)? - User behavior analytics (UBA) is the tracking, collecting and assessing of user data and activities using monitoring systems.
  • What is user-generated content and why is it important? - User-generated content (UGC) is published information that an unpaid contributor provides to a website.
  • What is voice of the customer? A guide to VOC Strategy - Voice of the customer (VOC) is the component of customer experience (CX) that focuses on customer needs, wants, expectations and preferences.
  • What is voice recognition and how does it work? - Voice or speaker recognition is the ability of a machine or program to receive and interpret dictation or to understand and perform spoken commands.
  • white hat link building - White hat link building is a search engine optimization (SEO) technique for increasing the number of high-quality backlinks to a webpage.
  • white paper - A white paper is an authoritative, research-based document that presents information, expert analysis and an organization or author's insight into a topic or solution to a problem.
  • Windows 10 Update Assistant - Windows 10 Update Assistant is a native update management tool designed to help individual users keep up with OS updates as Microsoft publishes them.
  • Windows 7 - Windows 7 is the Microsoft Windows operating system (OS) released commercially in October 2009 as the successor to Windows Vista.
  • Windows Server Update Services (WSUS) - Windows Server Update Services (WSUS) is a Windows server role that can plan, manage and deploy updates, service packs, patches and hotfixes for Windows servers, client operating systems (OSes) and other Microsoft software.
  • Workday - Workday is a cloud-based software vendor that specializes in human capital management (HCM) and financial management applications.
  • workflow automation - Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules.
  • Workforce management (WFM) software - Workforce management (WFM) software is an umbrella term for desktop and mobile programs that help a business manage staff scheduling.
  • Yammer - Yammer is a private microblogging and collaboration platform for enterprise social networking.
  • Zoom fatigue (virtual meeting fatigue) - Zoom fatigue, also known as 'virtual meeting fatigue,' is the feeling of exhaustion that often occurs after attending a series of virtual video meetings.