Browse Definitions :
Definition

Pardot

Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.

Pardot automates common marketing tasks, including:

  • Tracking customer behaviors
  • Creating digital marketing campaigns
  • Web form management
  • Website tracking
  • Search engine optimization (SEO)
  • Social marketing
  • Landing page marketing
  • Creating reports to track performance
  • lead generation
  • Personalization of landing page content for the current viewer

Pardot offers email drip campaigns, lead management with nurturing and scoring and campaign segmentation. The platform also features analytics with marketing ROI tracking.

Pardot syncs well with Salesforce's own customer relationship management (CRM) solution, which offers a performance edge incentive for those that already use SalesForce CRM. Syncing with Salesforce CRM can take half the time or less compared to that required for competing products. Pardot touts a modern user interface, which can be more intuitive subjectively than the UIs of competitors. Critics of Pardot say its analytics are shallow compared to some competing products.

Competition for Pardot includes Eloqua, Marketo, HubSpot, ActON, SharpSpring, Expiriture, Marketing Optimizer and Sales Fusion.

This was last updated in February 2018

Continue Reading About Pardot

Networking
  • remote infrastructure management

    Remote infrastructure management, or RIM, is a comprehensive approach to handling and overseeing an organization's IT ...

  • port address translation (PAT)

    Port address translation (PAT) is a type of network address translation (NAT) that maps a network's private internal IPv4 ...

  • network fabric

    'Network fabric' is a general term used to describe underlying data network infrastructure as a whole.

Security
CIO
  • digital innovation

    Digital innovation is the adoption of modern digital technologies by a business.

  • business goals

    A business goal is an endpoint, accomplishment or target an organization wants to achieve in the short term or long term.

  • vertical SaaS (software as a service)

    Vertical SaaS describes a type of software as a service solution created for a specific industry, such as retail, financial ...

HRSoftware
  • employee onboarding and offboarding

    Employee onboarding involves all the steps needed to get a new employee successfully deployed and productive, while offboarding ...

  • skill-based learning

    Skill-based learning develops students through hands-on practice and real-world application.

  • gamification

    Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement...

Customer Experience
  • Microsoft Dynamics 365

    Dynamics 365 is a cloud-based portfolio of business applications from Microsoft that are designed to help organizations improve ...

  • Salesforce Commerce Cloud

    Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites, drive ...

  • Salesforce DX

    Salesforce DX, or SFDX, is a set of software development tools that lets developers build, test and ship many kinds of ...

Close