Browse Definitions :
Definition

infographic

What is an infographic?

An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.

People use infographics to quickly communicate a message, simplify the presentation of large amounts of data, see data patterns and relationships, and monitor changes in variables.

Infographics have become increasingly popular because of their ability to quickly convey large amounts of information in an appealing package.

data visualization timeline infographic
An infographic timeline depicting the history of data visualization

How are infographics made?

The process of creating infographics is sometimes referred to as data visualization. Designers start by researching the topic and gathering data and then organizing it into a visual format. This can include creating charts, graphs, maps, timelines or other visuals to help tell the story.

As infographics' popularity has grown, infographic creators have become more creative with their designs, using animations and interactive elements to provide a more engaging experience for viewers.

Once the infographic is designed, it can be shared with viewers online via social media platforms, such as Twitter and Facebook, or through print materials, like brochures and posters.

hyper-converged edge computing infographic
Infographic example presenting large amounts of information about hyper-converged edge computing

Do you have to be a designer to create an infographic?

People and organizations don't have to be professional designers in order to create an infographic. There are many online infographic-making tools that make it easy for anyone to make engaging visuals from data. These programs come with templates and design options so they can customize their infographic without any coding or graphic design experience.

low-code application development infographic
Infographic example illustrating how citizen developers due to low-code application development platforms offer IT relief -- and headaches

What are some use cases for infographics?

Infographics predate writing as a means of disseminating information -- cave drawings are probably the earliest known example. People were also creating and using maps before the advent of written language.

Today, infographics abound in almost any public environment -- traffic signs, subway maps, tag clouds, musical scores and weather charts are just a few examples, among a huge number of possibilities.

Below are a few more use cases for infographics.

Enterprise

In the enterprise, infographics are used by all levels of management for high-level views of data. Infographics include bar graphs, pie charts, histograms, line charts, tree diagrams, mind maps, Gantt charts and network diagrams. Such tools are often components of business intelligence software.

As the amount of data being amassed in the enterprise and elsewhere increases, infographics are being used more and more frequently to help people understand the information contained in that data.

Digital marketing

In digital marketing, infographics can help companies make their products more visible online. By creating visually attractive content that conveys useful facts and figures about the product, customers are more likely to remember it. Furthermore, infographics can help marketers attract potential customers from social media platforms with eye-catching visuals.

IT

In IT, an infographic can be used to illustrate a project's progress or help explain systems or application architecture for new employees. They also provide succinct summaries that help speed up the decision-making process.

a guide to digital transformation infographic
Infographic example using a variety of visual elements to present a guide to digital transformation

Education

Infographics can also be beneficial in education, as they encourage learners to interact with complex topics and concepts in a visual way. By presenting information through visuals, students are more likely to remember the material and stay engaged in the learning process.

Learn eight steps to improve data visualization literacy, see how to enhance your data science storytelling and check out seven good data visualization practices for visual integrity.

This was last updated in February 2023

Continue Reading About infographic

Networking
  • local area network (LAN)

    A local area network (LAN) is a group of computers and peripheral devices that are connected together within a distinct ...

  • TCP/IP

    TCP/IP stands for Transmission Control Protocol/Internet Protocol and is a suite of communication protocols used to interconnect ...

  • firewall as a service (FWaaS)

    Firewall as a service (FWaaS), also known as a cloud firewall, is a service that provides cloud-based network traffic analysis ...

Security
  • identity management (ID management)

    Identity management (ID management) is the organizational process for ensuring individuals have the appropriate access to ...

  • fraud detection

    Fraud detection is a set of activities undertaken to prevent money or property from being obtained through false pretenses.

  • single sign-on (SSO)

    Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials -- for ...

CIO
  • core competencies

    For any organization, its core competencies refer to the capabilities, knowledge, skills and resources that constitute its '...

  • change management

    Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes...

  • IT project management

    IT project management is the process of planning, organizing and delineating responsibility for the completion of an ...

HRSoftware
  • recruitment management system (RMS)

    A recruitment management system (RMS) is a set of tools designed to manage the employee recruiting and hiring process. It might ...

  • core HR (core human resources)

    Core HR (core human resources) is an umbrella term that refers to the basic tasks and functions of an HR department as it manages...

  • HR service delivery

    HR service delivery is a term used to explain how an organization's human resources department offers services to and interacts ...

Customer Experience
  • martech (marketing technology)

    Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline ...

  • transactional marketing

    Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...

Close